Seo seminar presentaion jamil ali ahmed

Designed By: Jamil Ali Ahmed | www.jamilaliahmed.com

SEARCH ENGINE OPTIMIZATION

Agenda


o What is SEO ?- Definition & Importance

o Picture of Internet Marketing- Brief overview of internet marketing- Role of SEO in internet marketing

o Basics of SEO

- On-page optimization- Distinct components of on-page optimization- Off-page optimization- Components of off-page optimization

o How social media is impacting SEOo Emerging trends in SEOo Careers in SEOo Closing Remarkso Q & A


Definition: Search Engine Optimization (SEO) is the process of improving the volume

and quality of traffic to a website from search engines organic search results.

Importance: SEO stands for “search engine optimizer” or “search engine optimization.” All large or small business will always require the services of an SEO to be able to reach the highest number of users to generate stable revenues. The job of your online business website is to drive traffic, which is the direct outcome of its popularity and visibility. You need to use SEO services for marketing and to improve your rankings which in turn lead to larger numbers of customers visiting your website.

What is SEO ?

Picture ofInternet Marketing



Promotion of products and services online with the intention of making money is called Internet Marketing.

5 simple steps: - Identify the offer - Know the Competition - Build your online presence - Generate high quality relevant content - Build an Audience

Brief overview of internet marketing



SEO’s Do's and Don’ts in Internet Marketing

Do’s - Make your message clear. - Use short sentences and paragraphs. - Only use content that is relevant to your offer (including graphics)

Don’ts - Don't use an animated flash intro. - Don't distract the visitor from the main message. - Don't add things that don't need to be there.

Brief overview of internet marketing



Role of SEO in internet marketing

Online marketing comes in various forms

Banner AdsEmail MarketingPPC (pay per click) Paid MarketingAffiliate Advertising

Search engine optimization (SEO). Search engine optimization (SEO) is a very important part of any online business. It is the core foundation of a website which improves the quantity as well as the quality of visitors to their website.


Basics of SEO


On-page optimization

Online marketing comes in various forms

In search engine optimization, On-page optimization refers to factors that have an effect on your Web site in natural search results. These factors are controlled by you or by coding on your page.

Basics of SEO


Distinct components of on-page optimization

On-page optimization includes HTML code, Meta tags, keyword placement and keyword density.

Important factors:

- Title Optimization - Meta Tags Optimization - Important HTML Tags and positions - Keyword Optimization - Link Optimization - Image Optimization

Basics of SEO


Off-page optimization

Off Page Optimization is work that you carry out outside of your website to improve your SEO rankings and visibility. Off Page Optimization is more focused on link building and Social Media Marketing. Website should have more and more back links from various quality website for SEO ranking. Similarly Social Media is very important tool to market website over the internet.

Basics of SEO


Components of off-page optimization - Directory Submission - Social Bookmarking Submission - Blog Posting - Article Submission - Press Release Submission - Forum Posting - Footer Links - Affiliate Marketing - Blog Commenting - Review Posting - RSS Feed Submission - Video Submission - Profile Creation - Link Wheel - Social Media Optimization

How social media is impacting SEO


There are many types of social media sites. Top rated are Twitter, Facebook, MySpace, Digg, Stumbleupon, Delicious, etc. you may find it difficult to determine how powerful social media can be for SEO.

Does a link from Face book register very high with Google? I say, “Who cares if it does?”

It certainly can’t hurt your SEO ranking, and targeting social sites gives you another weapon in your SEO arsenal, and a weapon that every client likes to discuss at length.

How social media is impacting SEO


Emergingtrends in SEO


If there is one thing that every user knows, it is that search engines are consistently changing their algorithms in order to keep one step ahead of everyone else.

Careers in SEO


SEO is already recognized as a career. Search Engine Optimizers make Good Money!Following are the Job Titles in the SEO career path: - SEO Trainee - Junior SEO Executive - SEO Executive - Link Builder - SEO Expert - SEO Consultant - Senior SEO Executive - Teach Leader - SEO Manager - Senior SEO Manager - Search Engine Marketers - SEO/SEM Specialist - Marketing Manager - SEO Trainer

Closing Remarks


Lots of Learning and Experiments will make you a successful SEO Expert.

- Did you know that 81% of the internet customers find websites via search engines & directories? - Top 30 results receive over 90% of search traffic. - If your site is not in the top 30 search results, it most likely won't be found or get visitors.

Web Designing + Web Development + SEO = Multidimensional Web Professional

Q & A


Seo seminar presentaion jamil ali ahmed

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