KWD, Samuel Terling - The Future of Digital Reporting. Lundquist Breakfast Meeting in Zurich 21 Feb...
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Transcript of KWD, Samuel Terling - The Future of Digital Reporting. Lundquist Breakfast Meeting in Zurich 21 Feb...
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The Future of Digital ReportingThe Future of Digital Reporting
Samuel TerlingSamuel Terling
[email protected]@kw--digital.comdigital.com
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Agenda
• Trends in Digital Reporting
•• KWD Digital Reporting
• Examples
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Trends in Digital ReportingTrends in Digital Reporting
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Source: Everett Rogers Technology Adoption Lifecycle model
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Digital Reporting Trends
• U.S. introduced legislation for use of XBRL
•• Germany and U.K. considering legislation
• SAP facilitates online reporting
• Behavioral shift: stationary to mobile
� Efficiency shift: single printed report to centralised
management of reports in multiple channelsmanagement of reports in multiple channels
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KWD Digital ReportingKWD Digital Reporting
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Traditional Approach
$$
Stress
Draft in
MS Word
Draft in
MS WordTypesetting in
InDesignTypesetting in
InDesignPrint ready PDFPrint ready PDF
Conversion to “web version”Conversion to “web version”
Stress
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Potential Improvements
• Improve end-user experience
•• Decrease total cost and time to market
• Remove channel limitations
• Increase reach
• Eliminate sequential dependencies
• Reduce stress
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Overview of KWD Reporting Value Chain
CreateCreate
Content
MS Word
CommunicateCommunicate
Interactivity
Rich media
ConnectConnect
Corporate website
PrintMS Word
Own the process
Rich media
Information drilldown Search engines
Tablets/Smartphone
Social media
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Create
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Create and manage
Layout editors
Brand manager
Art director
Web designer
Typesetters
System developers
Content editors
Project managers
Content providers
(Finance, CSR) (Finance, CSR)
Copywriters
Translators
Specialists (IR, CSR)
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Communicate
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Interactivity
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Interactivity
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Interactivity
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Rich media
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Information drill down
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Information drill down
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Connect
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Connect
Layout editors Print ready PDF
Brand manager
Art director
Web designer
Typesetters
System developers
Content editors
Project managers
Content providers
(Finance, CSR)
Anytime a PDF copy can
be extracted for internal
circulations and revisions.
The final PDF version can
be printed using digital or
offset printing.
Web version, HTML
Textual content is linked to
the print version, which
eliminates human errors.
(Finance, CSR)
Copywriters
Translators
Specialists (IR, CSR)
The platform renders
perfectly valid HTML code
to optimize the pages for
public search engines.
It works on any kind of web
server or client browser.
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Corporate Website - PDF - Print
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The web version is updated automatically
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Search Engines
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Search Engines
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Mobile devices
• Example with Responsive Design
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KWD’s Approach
$$
Stress
Draft in
MS Word
Draft in
MS WordTypesetting in
InDesignTypesetting in
InDesignPrint ready PDFPrint ready PDF
Conversion to web version
Conversion to web version
Stress
![Page 30: KWD, Samuel Terling - The Future of Digital Reporting. Lundquist Breakfast Meeting in Zurich 21 Feb 2012](https://reader034.fdocuments.us/reader034/viewer/2022052621/557c7218d8b42a494c8b47e7/html5/thumbnails/30.jpg)
KWD’s Approach
Draft in
MS Word
Draft in
MS Word
Print ready PDFPrint ready PDF
Web versionWeb version
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Thank you