SCAs online approach KWD Webranking Forum 2012
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Transcript of SCAs online approach KWD Webranking Forum 2012
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SCA’s online approach Showing the world how SCA creates essentials for everyday life
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SCA at a glance
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Net sales of SEK 91bn*
37,000 employees
Sales in more than 100 countries
#1 or #2 positions in close to 80 countries
Europe’s largest private forest owner and second-largest sawmill company
Many of world’s most prestigious sustainability awards
* 2011 sales adjusted for closed transactions
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Overview of SCA’s online presence
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SCA-branded sites (20+)
Brand-sites (100+)
www.sca.com
Social media
• Runs on EpiServer-CMS
• About 90 000 visits per
month
• About 10 000 pages (incl.
SCA-branded sites)
• One editor and two
supporting
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The history of sca.com
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1996 2000 - 2006 2007 2008 - 2010
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Rank in KWD Webranking Last 10 years
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Things we do…
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Meetings every Wednesday to go through
ongoing web projects
Update content from the annual report
directly after publishing the report
Work with the KWD Webranking protocol
as a checklist
Arrange webinars
Stick to our governing documents and guidelines
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Key success factors
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1. Website considered an important communications
channel
2. All internal stakeholders are involved in the process
3. Online communications manager evangelist
4. Close co-operation with business representatives
5. Routines for re-occuring events
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Focus going forward Unify and connect
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On sca.com Global approach
Through our brands
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Unify and connect online Using header/top bar to connect
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Social media matrix
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SCA.com to strengthen message New design launch February 2013
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SCA.com to strengthen message Responsive design
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Things to come…
Translations for push out of common content
Specific stakeholder statistics
Further stakeholder engagement
Quality assurance
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