Amplifying sports rightsEffectively

OUR perspective

MONTLHY FOOTPRINT OF 5.5 MILLION

Multi-platform with web, radio & mobile offerings

Newly secured global radio faplbroadcasting rights

Uk’s largest sports magazine

Entirely ad-funded & free in london

Available nationally on apple newsstand

SUCCESS BUILT ON UNDERSTANDING sports FANS & Compelling content

Investment in sport is growing

Source: The Guardian/BBC

PREMIER LEAGUE NAMING RIGHTS ARE NOW WORTH £82.3 MILLION - 25% MORE COMPARED WITH 4 YEARS AGO

AON PAID MAN UTD £80M FOR 4 YEARS SHIRT SPONSORSHIP - 42% MORE THAN AIG PAID IN 2006

7 factors FORSUCCESSFU

LSPORT SPONSORSHIP

1) PARTNERSHIPS NOT SPONSORSHIPS

MEDIA OWNEREXPERTISE

BROADCAST TALENTLIVE RIGHTS

CLIENTASSETSIDEAS

SPORTS TALENTCOMMUNICATION

FLEXIBILITY

SHARING

2) MULTIPLE TOUCHPOINTS DRIVE SUCCESS

3) Evolving rights acquisitions

MEDIA OWNER

Existing Rights

Existing Rights

Potential Rights

Potential Rights

3) Talksport context

Potential Rights

Potential Rights

3) Talksport context

4) Before you sign

MANY AGREEMENTS ALREADY HAVE CLEARLY EXISTING PARAMETERS

Talent - content - platforms

5) Social media should be embraced

6) Building credibility takes time

6) Building credibility takes time

7) Stand out from the crowd

Key events can become cluttered & daunting...

7) Stand out from the crowd

Key events can become cluttered & daunting...

...Are you buying engaged consumers or just an audience?

To Recap

• Partnerships need communication, honesty & flexibility

• Multiple touchpoints drive success

• Evolving live rights and buying more

• Before you sign...ask

• Embrace social media

• You can’t buy credibility

• Stand out from the crowd

The future is bright

COCA COLA & TALKSPORT: FIRST-TIME

PARTNERSHIP FOR EURO 2012

2012. Our year of sport