talkSPORT macros 2013

talkSPORT MACROS

MACRO REGIONS

LONDON774,000

MIDLANDS754,000

NORTH922,000

SCOTLAND185,000 SOUTH

533,000

ULSTER80,000

Source: RAJAR/IPSOS MORI/RSMB - talkSPORT TSA Q2 2013

Source: RAJAR/IPSOS MORI/RSMB - talkSPORT TSA, Q2 2013

talkSPORT LONDON

REACH: 774,000

78% MALE PROFILE

LETCHWORTH

RAYLEIGH

FARNHAM

MAIDENHEAD

TONBRIDGE

CENTRALLONDON

ST ALBANS CHELMSFORD

DARTFORD

EPSOM

WOKINGHAM

DUNSTABLE

DEMOGRAPHICS

Adults 15-24 Adults 25-34 Adults 35-44 Adults 45-54 Adults 55-64 Adults 65+

15%17%

21% 22%

15%

10%

ABC1 reach is now over ½ million and has increased 25% quarter on quarter


REACH: 754,000

81% MALE PROFILE

BIRMINGHAM

LINCOLN

NORTHAMPTON COLCHESTER

WARWICK

NORWICH PETERBOROUGH

OXFORD

MANSFIELD CHESTER

COLWYNBAY

SHREWSBURY

GLOUCESTER

HEREFORD

DEMOGRAPHICS


18%

13%

21%23%

14%

11%

The ABC1 profile is now 54% and has increased 11% Year on

Year

talkSPORT MIDLANDS


talkSPORT SOUTH

REACH: 533,000

79% MALE PROFILE


17%19%

23%21%

11%9%

DEMOGRAPHICS

CARDIFF

SWINDON

PLYMOUTH

SOUTHAMPTON

READING

SWANSEA

ST. DAVID’S

EXETER

BRISTOL

BRIGHTON

The male reach has increased 35% and the ABC1 reach has

increased 20% quarter on quarter

MARGATE


talkSPORT ULSTER

BELFAST

NEWRY

LONDONDERRY

ANTRIM OMAGH

ENNISKILLEN

REACH: 80,000

89% MALE PROFILE

DEMOGRAPHICS


16%

23%

14%

25%

15%

10%

ABC1 listenership is up 46% Year on Year


talkSPORT NORTH

REACH: 922,000

83% MALE PROFILE

NEWCASTLE

LEEDS

LIVERPOOL

HULL

DUMFRIES

DURHAM

MANCHESTER

CARLISLE

YORK


20% 21% 21%

16%

11% 11%

DEMOGRAPHICS

Reach is up 12% quarter on quarter and the ABC1 profile is

now 57%


22% 22%

14%12%

23%

7%

DEMOGRAPHICS


REACH: 185,000

89% MALE PROFILE

EDINBURGH

GLASGOW

ABERDEEN INVERNESS

DUNDEE

Listeners in Scotland are 81% more likely than the national

average to be male

talkSPORT SCOTLAND

talkSPORT macros 2013

Business

Transcript of talkSPORT macros 2013