2012. THE YEAR OF SPORT

talkSPORT MEDIA PACK

THE HOME OF SPORT

2012 promises to be a mammoth year for sport, with UEFA Euro 2012

and London 2012 Olympic Games as well as international rugby, cricket,

tennis, horse racing and motorsport.

As a dedicated national sport radio station, Sony Radio Academy Station

of the Year 2011 talkSPORT is ready to bring the nation passionate and

informed coverage and news of the most exciting events of the year as

well as interviews with the big names in the sports world.

An official broadcaster of the Barclays Premier League, talkSPORT has

exclusive national commentary of two Premier League matches most

weekends throughout the football season and the station will also be

broadcasting all 31 games of UEFA Euro 2012, kicking off on 8 June.

Boasting a wide selection of different shows talkSPORT is the

destination for sports fans everywhere, covering breaking news, transfer

rumours, big name interviews and encouraging listeners to ring in and get

their voices heard on all the important issues on clubs, players, referee

decisions and the game as a whole.

THE HOME OF SPORT

Sport was the UK's first mass-distribution magazine when it launched in

September 2006 and has gone on to become one of the country's top

sporting publications. Over its 247 issues it has interviewed virtually every

top sportsman in the world, including Tiger Woods, Roger Federer, Pele,

Lionel Messi, Shane Warne, Lewis Hamilton... the list is endless.

Sport magazine is out every Friday and has an impressive 304,700

distribution, withy a very high ABC1 readership. As well as top interviews,

it previews the big sporting events of the week, looks at some of the more

offbeat news in sport, and includes a lifestyle section focusing on areas

such as gadgets, grooming and entertainment.

Source: RAJAR/IPSOS MORI/RSMB / Google Analytics Jan 12

ONLINE & ON-AIR

COMBINED AUDIENCES

732,000 READERS EVERY WEEK

5.5M 900,000+ FOLLOWERS/LIKES ON SOCIAL

MEDIA

MASS AUDIENCE ACROSS ALL

PLATFORMS

COVERING THE BIG SPORTING EVENTS

talkSPORT & Sport magazine will be covering the biggest sporting events throughout 2012.

talkSPORT will broadcast live updates from all the cricket, tennis & golf action this summer and

will be broadcasting live from the biggest football competitions of the year

Live updates, reports &

interviews from this year’s

championship

Carling Cup final broadcast live

from Wembley Live reports, updates & from

all 4 days at Cheltenham

Broadcasting all English clubs’

away matches

Live updates & reports from

England’s summer test & ODI

matches

Championship Playoff Final

broadcast live from Wembley

2012: OUR YEAR OF SPORT

talkSPORT broadcasts 64

games from the Premier

League live & exclusive. The

station covers matches kicking

off on Saturday evening &

Sunday afternoons. So far

talkSPORT has broadcast

games between Man City &

Spurs, Liverpool & Newcastle,

and Manchester United &

Chelsea

talkSPORT will be covering

EVERY game live from the

European Championships

this summer in Poland &

Ukraine. This follows

talkSPORT’s live coverage

of previous international

tournaments; the World

Cups in South Africa &

Germany

talkSPORT is an official

partner of Team 2012 , whilst

Sport magazine has a

partnership with LOCOG. This

means that both talkSPORT &

Sport magazine have unique

access to GB athletes in the

run-up to the Olympic &

Paralympic Games in London

this summer. talkSPORT &

Sport will feature these

athletes on-air & in magazine

As Europe look to retail

their trophy, talkSPORT will

be delivering regular live

updates from the Country

Club in Medinah during this

Autumn’s Ryder Cup.

talkSPORT’s expert golf

correspondent Bob Bubka

will be on course delivering

the latest news as all the

action develops

talkSPORT will continue to

broadcast live matches from

Europe’s premier club

competition. So far this

season talkSPORT has

broadcast Manchester City’s

big clash with Bayern

Munich, Arsenal’s 2nd round

meeting with AC Milan, and

Chelsea’s knockout round

fixture against Napoli

Richard Keys & Andy Gray – Keys & Gray (Mon-Fri 10an-1pm)

Joined talkSPORT in 2011:

Richard & Andy have over 20 years experience in broadcasting live Premier League football on Sky Sports.

With a contact book full of past and present Premier League & England stars, the duo are never short of big

name guests on their mid- morning show

Darren Gough – Drive Time (Mon-Fri 4pm-7pm)

Joined talkSPORT in 2009:

Darren joined talkSPORT after enjoying a career as one of England’s best and well-loved cricketers. Darren

played 58 test matches and 159 England one-day internationals for his country in a career which spanned

more than 20 years

Stan Collymore – Call Collymore (Sat 7:30pm-9pm & Sun 4pm-6pm)

Joined talkSPORT in 2008:

Stan made more than 150 appearances in the Premier League and was capped 3 times by England. He was

recognised as one of the most prolific strikers in the Premier League and in 1996 became England’s record

transfer fee when he moved to Liverpool for £8.5m

CREDIBLE BROADCASTING TALENT

CREDIBLE BROADCASTING TALENT

Alan Brazil – Sports Breakfast (Mon-Fri 6am-10pm)

Joined talkSPORT in 2000:

Former Ipswich and international striker Alan Brazil first staggered into talkSPORT over a decade ago. His

trademark Glaswegian twang, no nonsense opinions and tales of the previous night’s adventures make mornings

bearable for over 1 million listeners every weekday from 6am. He also hosts the Sunday Exclusive, bringing fans

across the nation news and updates from around the grounds.

Ex-Essex cricket captain and international batsman Ronnie ‘Chicken’ Irani has been Alan’s partner in crime on

talkSPORT’s Sports Breakfast since 2007, after injury forced him to retire from a glittering cricket career. Ronnie,

who was made Essex skipper in 2000, made 31 appearances for England's one-day side and also played in the

2003 World Cup.

Ronnie Irani – Sports Breakfast (Mon-Fri 6am-10pm)

Joined talkSPORT in 2007:

Mark Saggers – Kick Off /Weekend Sports Breakfast (Mon-Fri 7pm-10pm/Sat & Sun 8am-12pm)

Joined talkSPORT in 2010:

Mark Saggers has more than 30 years broadcasting experience. He won a Sony Radio Academy Award in 1993

for his report of the false start at the Grand National for the BBC before becoming senior sports correspondent at

Sky. He returned to the BBC to present 5Live’s Sport in 2001 before joining talkSPORT in 2009 and can be heard

gearing up for the day’s matches every Saturday and Sunday morning on the Weekend Sports Breakfast, and he

also regularly presents evening show Kick Off.

talkSPORT SCHEDULE

MON TUES WEDS THURS FRI SAT SUN

FISHERMANS BLUES

(6-8am)

FISHERMANS BLUES

(6-8am)

MY SPORTING LIFE

(10pm-12pm)

OVERNIGHTS

(1am-6am)

OVERNIGHTS

(12am-6am)

OVERNIGHTS

(12am-6am)

RICHARD KEYS & ANDY GRAY (10am-1pm)

PAUL HAWKSBEE & ANDY JACOBS

(1pm-4pm)

DRIVE WITH ADRIAN DURHAM AND DARREN GOUGH

(4pm-7pm)

KICK OFF/MATCHDAY PREVIEW WITH

DANNY KELLY/MARK SAGGERS/STAN COLLYMORE

(7pm-10pm)

SPORTS BAR WITH ANDY GOLDSTEIN AND JASON CUNDY

(10pm-1pm)

WEEKEND SPORTS

BREAKFAST WITh

QUINN & SAGGERS

(8am-12am)

WEEKEND SPORTS

BREAKFAST WITh

QUINN & SAGGERS

(8am-12am)

CALL COLLYMORE

(4pm-6pm)

PREMIER LEAGUE LIVE

(5.15pm-7.30pm)

CALL COLLYMORE

(7.30pm-9pm)

PRESS PASS

(6pm-8pm)

FULL CONTACT

(8pm-10pm)

FOOTBALL FIRST

(9pm-12pm)

MATCHDAY LIVE WITH

ADRIAN DURHAM

(12pm-5.15pm)

SUNDAY EXCLUSIVE

WITH ALAN BRAZIL

(12pm-4pm)

ALAN BRAZIL'S SPORTS BREAKFAST (6am-10am)

DELIVERING BIG RADIO AUDIENCES

3.2 MILLION LISTENERS EVERY WEEK

21 MILLION TOTAL LISTENING HOURS

talkSPORT continues to be the most efficient way within all broadcast

media to target men, reaching 2.6 million men (80% audience profile)

Across all key demographics talkSPORT has recorded record numbers

whilst maintaining its highly attractive audience profile:

Male listening is 2.6 MILLION and accounts for 80% of listeners

1.8 MILLION ABC1 listeners

talkSPORT has more ABC1 listeners than Absolute’s

total audience (analogue)

2.4 MILLION main shopper audience

Source: RAJAR/IPSOS MORI/RSMB

talkSPORT is one of only three national commercial stations in the UK and reaches 3.2 million people every week

AUDIENCE HIGHLIGHTS

London:

738,000

Midlands :

746,000

Ulster:

97,000

South:

503,000

Scotland :

256,000

North :

895,000

However within that there are opportunities to target listeners regionally through one of talkSPORT’s regional Macros

GROWING AUDIENCES ON DIGITAL

2.3 MILLION MONTHLY UNIQUE USERS ON talkSPORT.CO.UK

15 MILLION MONTHLY PAGE IMPRESSIONS

900,000 FOLLOWERS ACROSS ALL TWITTER ACCOUNTS

OVER 105,000 FANS ON FACEBOOK

The station's website, talkSPORT.co.uk, is a one-stop shop for the latest sports news, interviews and features. The site

was re-launched in August 2010 and, with more than 2.7million monthly unique users, is one of the fastest growing in

the UK sports sector

talkSPORT is also one of the market leaders in the social media sphere. More than 150,000 people follow @talkSPORT on

Twitter, while the station’s Facebook page has more than 90,000 likes and generates a far greater level of feedback and

interactivity with its audience than many pages with a considerably larger reach

The talkSPORT iPhone App, meanwhile, has had 400,000 downloads since it's re-launch in August last year and is recognised as

one of the best of its type

OVER 400,000 DOWNLOADS OF IPHONE APP SINCE LAUNCH IN

AUGUST 2011

Source: RAJAR/IPSOS MORI/RSMB / Google Analytics Apr 12

SPORT MAGAZINE

Sport magazine adds to the talkSPORT offering, giving fans and advertisers alike the best in sports media. The

unique style and content of Sport Magazine perfectly complements talkSPORT and targets another type of fan

304,700 WEEKLY CIRCULATION

75% MALE AUDIENCE PROFILE

87% ABC1 AUDIENCE PROFILE

85% 20-45 AUDIENCE PROFILE

Source: YouGov/ABC Jul-Dec 11

WEEKLY TARGETED DISTRIBUTION

Every Friday morning

Unique VIP network as well as commuters

71% DO NOT READ MEN’S MAGAZINES

32% DO NOT READ ANOTHER NEWSPAPER

SPORT MAG iPAD APP

OVER 30,000 APP DOWNLOADS SINCE NOVEMBER 2011

Includes everything from the print products, plus more content for consumers to enjoy and engage with. Exclusive video interviews

with cover stars & behind the scenes video brings to life Sport’s great content

The app exceeded the target of 25,000 downloads in the first 3

months after launch, emphasising the hunger & eagerness of sports

fans to consume the product

The Sport magazine iPad app now allows consumers to enjoy

Sport’s already fantastic content, with audio and visual elements

which help to bring the magazine to life

No other provider exists in the UK which produces this level of high-

quality sports based content, all for free and no other provider has

access to the A-list stars of the sporting world

COMMERCIAL OPPORTUNITIES

talkSPORT & Sport Magazine offer advertisers a range of

opportunities across radio, digital, mobile and magazine

SPONSORSHIP/ACTIVIATION

OF SPORTING ASSOCIATIONS

ALIGNMENT WITH

TOURNAMENTS/EVENTS

BESPOKE EDITORIAL

FEATURES

AD FUNDED PROGRAMMING

INTEGRATED EVENTS

talkSPORT WERE OFFICIAL BROADCASTERS OF THE 2010 FIFA WORLD CUP, AND THE

ONLY UK BROADCASTER TO DELIVER LIVE COVERAGE OF ALL 64 GAMES

As part of the coverage 6 partners became the official sponsors of

talkSPORT’s world cup coverage

As a result, sponsors achieved greater sponsorship awareness than the

majority of official partners amongst listeners

49

28

43 38

35

20

60

53 49

45 44

32

Coca Cola talkSPORT WC Partners

McDonald's Adidas Budweiser Visa

Non listeners Listeners

Source: SPA Research 2010 – talkSPORT brands = average amongst 6 sponsors and 2 partners

Spontaneous and Prompted Awareness (%)

SPONSORSHIP/ACTIVATION AROUND

SPORTING ASSOCIATIONS

ALIGNMENT WITH TOURNAMENTS &

EVENTS: MERCEDES

CATEGORY EXCLUSIVE MOTORS PARTNER OF TALKSPORT’S FIFA WORLD

CUP 2010 COVERAGE

PROMOTION OF THE SPRINTER/VITO VAN RANGE

THE SPRINTER

VAN CHALLENGE

PROMOTION/EXECUTION/FEATURES

WORLD CUP TRAFFIC

AND TRAVEL

VITO MATCH

HIGHLIGHTS

SPONSORSHIP

DIAGNOSTICS

49% OF LISTENERS WERE

AWARE OF THE SPONSORSHIP

COMPARED WITH ONLY 4% OF

NON LISTENERS

ALIGNMENT WITH TOURNAMENTS &

EVENTS: MARS

71% OF NON LISTENERS FELT IT WAS

VERY/FAIRLY APPROPRIATE FOR MARS

TO SPONSOR THE WORLD CUP

THIS INCREASED TO 93% FOR

LISTENERS WHO WERE

AWARE OF SPONSORSHIP

ACTIVATE OFFICIAL ENGLAND PARTNERSHIP

BE THE 12TH

MAN -

WHO SHOULD BE IN

THE SQUAD?

PROMOTION/EXECUTION/FEATURES

POP UP MARS BARS - WIN

A BAR IN YOUR TOWN

MARS BAR OUTSIDE

BROADCAST

AD-FUNDED PROGRAMMES:

LG F1 SHOW

Execution included an ad-funded programme which ran within the Sports Bar Show and bought in F1 legend Eddie Irvine,

which delivered credible F1 comment, whilst still being edgy and rebellious enough to convey the human element

LG wanted to give F1 a more human feel, away from the more technological aspects

The campaign has been a huge success and LG have nominated the

show as F1 sponsorship best practice for an internal cross-territory award

BESPOKE EDITORIAL FEATURES:

GILLETTE

Involve a broad range of sports fans in the Gillette Fusion Red Card campaign and tap into the sports fans

passion behind overly sensitive football players. The campaign needed to become part of the editorial

and engage with the key make target audience

CAMPAIGN OBJECTIVES

To create a campaign that generated and inspired sports fans to interact and discuss the red card campaign.

The campaign needed to empower fans and provide them with a real opportunity to air their views on Overly

Sensitive Players within the world of football

THE PLAN

CAMPAIGN EXECUTION

Trails promoted the microsite and encouraged listeners to comment

Presenters were encouraged to participate & guest panellists interviewed

Weekly feature within the Alan Brazil Sports Breakfast Show

Weekly columns with the views of high profile panellists

Readers were encouraged to contribute via microsite and social media

Interactive microsite where the audience was able to comment

Audio clips also included within stories

Promotion through talkSPORT web subscription platforms such as twitter

ONLINE

IN MAG

ON AIR

A bespoke sports question time event was created and was the heart of the campaign. The event was attended by

some of he big names in sport and was the perfect forum to discuss the hot topics in sport

In the week following the Event, all

material was used to further amplify the

Red Card theme:

talkSPORT: 30 minute highlight show

Sport Magazine: DPS summation report of

the event

Online: Audio and video of the event plus

key soundbites

“I must say thanks to you and your team for a great job on these advertorials, we on the brand side

have been very pleased with the results. It’s been a pleasure working with you on these”

Gareth Baker – Procter & Gamble

INTEGRATED EVENTS:

GILLETTE RED CARD EVENT

FOR MORE INFORMATION ABOUT

ADVERTISING, SPONSORSHIP AND

PROMOTIONAL OPPORTUNITIES ON

talkSPORT & SPORT MAGAZINE PLEASE

CONTACT THE SALES TEAMS ON:

LONDON - 020 7959 7959

MANCHESTER - 01925 403 570