Knowledge is power: skills and specialisms for today's marketers
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![Page 1: Knowledge is power: skills and specialisms for today's marketers](https://reader033.fdocuments.us/reader033/viewer/2022060121/5594a45a1a28abb8158b4576/html5/thumbnails/1.jpg)
Knowledge is power skills and specialisms for todayrsquos marketers
Steve Kemish Director Cyance Chair of IDM Digital Council
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
1 Inspire a culture of curiosity
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
This is not just about training this is about learning
and questioninghellip
copy Cyance Limited 2011
Comments skemmo
hellipWho the hell are these people Comments skemmo
the funnel Can we trust
Comments skemmo
Funnels what are they good for
(ps 2 donrsquot trust an expert)
copy Cyance Limited 2011
Comments skemmo
ldquoYour main challenge with leadsfunnelrdquo
Marketing Sherpa b2b benchmark survey 2011 copy Cyance Limited 2011
Comments skemmo
ldquoOngoing evolutionrdquo ndash just bloody well get on with it
Like this guyhellip
copy Cyance Limited 2011
Comments skemmo
Herersquos how easy it is
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
ldquoThe guyrsquos a frickinrsquo geniusrdquo
Not really
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Learning on the job ndash an iterative approach to professional
development
- 3 Develop a habit
copy Cyance Limited 2011
Comments skemmo
Play and learn through hobbies and interest first
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
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Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
Category use by time of day
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600
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700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10
COMMUNITIES
NEWS
INSTANT MESSAGING
MUSIC
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
0
10
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PM
700
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PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
4 Look further afield for inspiration
copy Cyance Limited 2011
Comments skemmo
April 1997
copy Cyance Limited 2011
Comments skemmo
b2bmbiz ndash June 19th 2004 - first entry
copy Cyance Limited 2011
Comments skemmo
April 1997
copy Cyance Limited 2011
Comments skemmo
Best viral b2b video of all time
copy Cyance Limited 2011
Comments skemmo
This one
copy Cyance Limited 2011
Comments skemmo
This one
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Or this one
copy Cyance Limited 2011
Comments skemmo
Things you want
bull Encourage a culture of learning and questioning
bull Exploit the wealth of knowledge out there ndash Training
ndash Talking
ndash Reading
ndash Listening
bull Look with your eyes
bull Donrsquot trust the experts they have an agenda
bull Adapt to what your customers want and are doing
bull Be passionate and be infectious
copy Cyance Limited 2011
Comments skemmo
Things you donrsquot wanthellip
ldquoMany of us crucify ourselves between two thieves - regret for the past and
fear of the futurerdquo ndash Fulton Oursler
copy Cyance Limited 2011
Comments skemmo
Thanks for listening enjoy the day copy Cyance Limited 2011
Comments skemmo
![Page 2: Knowledge is power: skills and specialisms for today's marketers](https://reader033.fdocuments.us/reader033/viewer/2022060121/5594a45a1a28abb8158b4576/html5/thumbnails/2.jpg)
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
1 Inspire a culture of curiosity
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
This is not just about training this is about learning
and questioninghellip
copy Cyance Limited 2011
Comments skemmo
hellipWho the hell are these people Comments skemmo
the funnel Can we trust
Comments skemmo
Funnels what are they good for
(ps 2 donrsquot trust an expert)
copy Cyance Limited 2011
Comments skemmo
ldquoYour main challenge with leadsfunnelrdquo
Marketing Sherpa b2b benchmark survey 2011 copy Cyance Limited 2011
Comments skemmo
ldquoOngoing evolutionrdquo ndash just bloody well get on with it
Like this guyhellip
copy Cyance Limited 2011
Comments skemmo
Herersquos how easy it is
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
ldquoThe guyrsquos a frickinrsquo geniusrdquo
Not really
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Learning on the job ndash an iterative approach to professional
development
- 3 Develop a habit
copy Cyance Limited 2011
Comments skemmo
Play and learn through hobbies and interest first
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
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PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
Category use by time of day
0
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PM
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PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10
COMMUNITIES
NEWS
INSTANT MESSAGING
MUSIC
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
0
10
20
30
40
50
60
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80
120
0 A
M
100
AM
200
AM
300
AM
400
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800
AM
900
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100
0 A
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PM
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PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
4 Look further afield for inspiration
copy Cyance Limited 2011
Comments skemmo
April 1997
copy Cyance Limited 2011
Comments skemmo
b2bmbiz ndash June 19th 2004 - first entry
copy Cyance Limited 2011
Comments skemmo
April 1997
copy Cyance Limited 2011
Comments skemmo
Best viral b2b video of all time
copy Cyance Limited 2011
Comments skemmo
This one
copy Cyance Limited 2011
Comments skemmo
This one
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Or this one
copy Cyance Limited 2011
Comments skemmo
Things you want
bull Encourage a culture of learning and questioning
bull Exploit the wealth of knowledge out there ndash Training
ndash Talking
ndash Reading
ndash Listening
bull Look with your eyes
bull Donrsquot trust the experts they have an agenda
bull Adapt to what your customers want and are doing
bull Be passionate and be infectious
copy Cyance Limited 2011
Comments skemmo
Things you donrsquot wanthellip
ldquoMany of us crucify ourselves between two thieves - regret for the past and
fear of the futurerdquo ndash Fulton Oursler
copy Cyance Limited 2011
Comments skemmo
Thanks for listening enjoy the day copy Cyance Limited 2011
Comments skemmo
![Page 3: Knowledge is power: skills and specialisms for today's marketers](https://reader033.fdocuments.us/reader033/viewer/2022060121/5594a45a1a28abb8158b4576/html5/thumbnails/3.jpg)
copy Cyance Limited 2011
Comments skemmo
1 Inspire a culture of curiosity
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
This is not just about training this is about learning
and questioninghellip
copy Cyance Limited 2011
Comments skemmo
hellipWho the hell are these people Comments skemmo
the funnel Can we trust
Comments skemmo
Funnels what are they good for
(ps 2 donrsquot trust an expert)
copy Cyance Limited 2011
Comments skemmo
ldquoYour main challenge with leadsfunnelrdquo
Marketing Sherpa b2b benchmark survey 2011 copy Cyance Limited 2011
Comments skemmo
ldquoOngoing evolutionrdquo ndash just bloody well get on with it
Like this guyhellip
copy Cyance Limited 2011
Comments skemmo
Herersquos how easy it is
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
ldquoThe guyrsquos a frickinrsquo geniusrdquo
Not really
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Learning on the job ndash an iterative approach to professional
development
- 3 Develop a habit
copy Cyance Limited 2011
Comments skemmo
Play and learn through hobbies and interest first
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
0
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120
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M
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PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
Category use by time of day
0
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120
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M
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PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10
COMMUNITIES
NEWS
INSTANT MESSAGING
MUSIC
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
0
10
20
30
40
50
60
70
80
120
0 A
M
100
AM
200
AM
300
AM
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AM
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100
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300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
4 Look further afield for inspiration
copy Cyance Limited 2011
Comments skemmo
April 1997
copy Cyance Limited 2011
Comments skemmo
b2bmbiz ndash June 19th 2004 - first entry
copy Cyance Limited 2011
Comments skemmo
April 1997
copy Cyance Limited 2011
Comments skemmo
Best viral b2b video of all time
copy Cyance Limited 2011
Comments skemmo
This one
copy Cyance Limited 2011
Comments skemmo
This one
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Or this one
copy Cyance Limited 2011
Comments skemmo
Things you want
bull Encourage a culture of learning and questioning
bull Exploit the wealth of knowledge out there ndash Training
ndash Talking
ndash Reading
ndash Listening
bull Look with your eyes
bull Donrsquot trust the experts they have an agenda
bull Adapt to what your customers want and are doing
bull Be passionate and be infectious
copy Cyance Limited 2011
Comments skemmo
Things you donrsquot wanthellip
ldquoMany of us crucify ourselves between two thieves - regret for the past and
fear of the futurerdquo ndash Fulton Oursler
copy Cyance Limited 2011
Comments skemmo
Thanks for listening enjoy the day copy Cyance Limited 2011
Comments skemmo
![Page 4: Knowledge is power: skills and specialisms for today's marketers](https://reader033.fdocuments.us/reader033/viewer/2022060121/5594a45a1a28abb8158b4576/html5/thumbnails/4.jpg)
1 Inspire a culture of curiosity
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
This is not just about training this is about learning
and questioninghellip
copy Cyance Limited 2011
Comments skemmo
hellipWho the hell are these people Comments skemmo
the funnel Can we trust
Comments skemmo
Funnels what are they good for
(ps 2 donrsquot trust an expert)
copy Cyance Limited 2011
Comments skemmo
ldquoYour main challenge with leadsfunnelrdquo
Marketing Sherpa b2b benchmark survey 2011 copy Cyance Limited 2011
Comments skemmo
ldquoOngoing evolutionrdquo ndash just bloody well get on with it
Like this guyhellip
copy Cyance Limited 2011
Comments skemmo
Herersquos how easy it is
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
ldquoThe guyrsquos a frickinrsquo geniusrdquo
Not really
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Learning on the job ndash an iterative approach to professional
development
- 3 Develop a habit
copy Cyance Limited 2011
Comments skemmo
Play and learn through hobbies and interest first
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
0
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20
30
40
50
60
70
80
120
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M
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AM
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AM
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100
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PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
Category use by time of day
0
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35
40
120
0 A
M
100
AM
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AM
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900
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100
0 A
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110
0 A
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0 PM
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PM
200
PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10
COMMUNITIES
NEWS
INSTANT MESSAGING
MUSIC
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
0
10
20
30
40
50
60
70
80
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
110
0 A
M
120
0 PM
100
PM
200
PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
4 Look further afield for inspiration
copy Cyance Limited 2011
Comments skemmo
April 1997
copy Cyance Limited 2011
Comments skemmo
b2bmbiz ndash June 19th 2004 - first entry
copy Cyance Limited 2011
Comments skemmo
April 1997
copy Cyance Limited 2011
Comments skemmo
Best viral b2b video of all time
copy Cyance Limited 2011
Comments skemmo
This one
copy Cyance Limited 2011
Comments skemmo
This one
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Or this one
copy Cyance Limited 2011
Comments skemmo
Things you want
bull Encourage a culture of learning and questioning
bull Exploit the wealth of knowledge out there ndash Training
ndash Talking
ndash Reading
ndash Listening
bull Look with your eyes
bull Donrsquot trust the experts they have an agenda
bull Adapt to what your customers want and are doing
bull Be passionate and be infectious
copy Cyance Limited 2011
Comments skemmo
Things you donrsquot wanthellip
ldquoMany of us crucify ourselves between two thieves - regret for the past and
fear of the futurerdquo ndash Fulton Oursler
copy Cyance Limited 2011
Comments skemmo
Thanks for listening enjoy the day copy Cyance Limited 2011
Comments skemmo
![Page 5: Knowledge is power: skills and specialisms for today's marketers](https://reader033.fdocuments.us/reader033/viewer/2022060121/5594a45a1a28abb8158b4576/html5/thumbnails/5.jpg)
copy Cyance Limited 2011
Comments skemmo
This is not just about training this is about learning
and questioninghellip
copy Cyance Limited 2011
Comments skemmo
hellipWho the hell are these people Comments skemmo
the funnel Can we trust
Comments skemmo
Funnels what are they good for
(ps 2 donrsquot trust an expert)
copy Cyance Limited 2011
Comments skemmo
ldquoYour main challenge with leadsfunnelrdquo
Marketing Sherpa b2b benchmark survey 2011 copy Cyance Limited 2011
Comments skemmo
ldquoOngoing evolutionrdquo ndash just bloody well get on with it
Like this guyhellip
copy Cyance Limited 2011
Comments skemmo
Herersquos how easy it is
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
ldquoThe guyrsquos a frickinrsquo geniusrdquo
Not really
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Learning on the job ndash an iterative approach to professional
development
- 3 Develop a habit
copy Cyance Limited 2011
Comments skemmo
Play and learn through hobbies and interest first
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
0
10
20
30
40
50
60
70
80
120
0 A
M
100
AM
200
AM
300
AM
400
AM
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AM
800
AM
900
AM
100
0 A
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0 A
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0 PM
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PM
200
PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
Category use by time of day
0
5
10
15
20
25
30
35
40
120
0 A
M
100
AM
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AM
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AM
900
AM
100
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0 A
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0 PM
100
PM
200
PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10
COMMUNITIES
NEWS
INSTANT MESSAGING
MUSIC
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
0
10
20
30
40
50
60
70
80
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
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110
0 A
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0 PM
100
PM
200
PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
4 Look further afield for inspiration
copy Cyance Limited 2011
Comments skemmo
April 1997
copy Cyance Limited 2011
Comments skemmo
b2bmbiz ndash June 19th 2004 - first entry
copy Cyance Limited 2011
Comments skemmo
April 1997
copy Cyance Limited 2011
Comments skemmo
Best viral b2b video of all time
copy Cyance Limited 2011
Comments skemmo
This one
copy Cyance Limited 2011
Comments skemmo
This one
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Or this one
copy Cyance Limited 2011
Comments skemmo
Things you want
bull Encourage a culture of learning and questioning
bull Exploit the wealth of knowledge out there ndash Training
ndash Talking
ndash Reading
ndash Listening
bull Look with your eyes
bull Donrsquot trust the experts they have an agenda
bull Adapt to what your customers want and are doing
bull Be passionate and be infectious
copy Cyance Limited 2011
Comments skemmo
Things you donrsquot wanthellip
ldquoMany of us crucify ourselves between two thieves - regret for the past and
fear of the futurerdquo ndash Fulton Oursler
copy Cyance Limited 2011
Comments skemmo
Thanks for listening enjoy the day copy Cyance Limited 2011
Comments skemmo
![Page 6: Knowledge is power: skills and specialisms for today's marketers](https://reader033.fdocuments.us/reader033/viewer/2022060121/5594a45a1a28abb8158b4576/html5/thumbnails/6.jpg)
This is not just about training this is about learning
and questioninghellip
copy Cyance Limited 2011
Comments skemmo
hellipWho the hell are these people Comments skemmo
the funnel Can we trust
Comments skemmo
Funnels what are they good for
(ps 2 donrsquot trust an expert)
copy Cyance Limited 2011
Comments skemmo
ldquoYour main challenge with leadsfunnelrdquo
Marketing Sherpa b2b benchmark survey 2011 copy Cyance Limited 2011
Comments skemmo
ldquoOngoing evolutionrdquo ndash just bloody well get on with it
Like this guyhellip
copy Cyance Limited 2011
Comments skemmo
Herersquos how easy it is
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
ldquoThe guyrsquos a frickinrsquo geniusrdquo
Not really
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Learning on the job ndash an iterative approach to professional
development
- 3 Develop a habit
copy Cyance Limited 2011
Comments skemmo
Play and learn through hobbies and interest first
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
0
10
20
30
40
50
60
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120
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PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
Category use by time of day
0
5
10
15
20
25
30
35
40
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
110
0 A
M
120
0 PM
100
PM
200
PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10
COMMUNITIES
NEWS
INSTANT MESSAGING
MUSIC
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
0
10
20
30
40
50
60
70
80
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
110
0 A
M
120
0 PM
100
PM
200
PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
4 Look further afield for inspiration
copy Cyance Limited 2011
Comments skemmo
April 1997
copy Cyance Limited 2011
Comments skemmo
b2bmbiz ndash June 19th 2004 - first entry
copy Cyance Limited 2011
Comments skemmo
April 1997
copy Cyance Limited 2011
Comments skemmo
Best viral b2b video of all time
copy Cyance Limited 2011
Comments skemmo
This one
copy Cyance Limited 2011
Comments skemmo
This one
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Or this one
copy Cyance Limited 2011
Comments skemmo
Things you want
bull Encourage a culture of learning and questioning
bull Exploit the wealth of knowledge out there ndash Training
ndash Talking
ndash Reading
ndash Listening
bull Look with your eyes
bull Donrsquot trust the experts they have an agenda
bull Adapt to what your customers want and are doing
bull Be passionate and be infectious
copy Cyance Limited 2011
Comments skemmo
Things you donrsquot wanthellip
ldquoMany of us crucify ourselves between two thieves - regret for the past and
fear of the futurerdquo ndash Fulton Oursler
copy Cyance Limited 2011
Comments skemmo
Thanks for listening enjoy the day copy Cyance Limited 2011
Comments skemmo
![Page 7: Knowledge is power: skills and specialisms for today's marketers](https://reader033.fdocuments.us/reader033/viewer/2022060121/5594a45a1a28abb8158b4576/html5/thumbnails/7.jpg)
hellipWho the hell are these people Comments skemmo
the funnel Can we trust
Comments skemmo
Funnels what are they good for
(ps 2 donrsquot trust an expert)
copy Cyance Limited 2011
Comments skemmo
ldquoYour main challenge with leadsfunnelrdquo
Marketing Sherpa b2b benchmark survey 2011 copy Cyance Limited 2011
Comments skemmo
ldquoOngoing evolutionrdquo ndash just bloody well get on with it
Like this guyhellip
copy Cyance Limited 2011
Comments skemmo
Herersquos how easy it is
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
ldquoThe guyrsquos a frickinrsquo geniusrdquo
Not really
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Learning on the job ndash an iterative approach to professional
development
- 3 Develop a habit
copy Cyance Limited 2011
Comments skemmo
Play and learn through hobbies and interest first
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
0
10
20
30
40
50
60
70
80
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
110
0 A
M
120
0 PM
100
PM
200
PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
Category use by time of day
0
5
10
15
20
25
30
35
40
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
110
0 A
M
120
0 PM
100
PM
200
PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10
COMMUNITIES
NEWS
INSTANT MESSAGING
MUSIC
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
0
10
20
30
40
50
60
70
80
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
110
0 A
M
120
0 PM
100
PM
200
PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
4 Look further afield for inspiration
copy Cyance Limited 2011
Comments skemmo
April 1997
copy Cyance Limited 2011
Comments skemmo
b2bmbiz ndash June 19th 2004 - first entry
copy Cyance Limited 2011
Comments skemmo
April 1997
copy Cyance Limited 2011
Comments skemmo
Best viral b2b video of all time
copy Cyance Limited 2011
Comments skemmo
This one
copy Cyance Limited 2011
Comments skemmo
This one
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Or this one
copy Cyance Limited 2011
Comments skemmo
Things you want
bull Encourage a culture of learning and questioning
bull Exploit the wealth of knowledge out there ndash Training
ndash Talking
ndash Reading
ndash Listening
bull Look with your eyes
bull Donrsquot trust the experts they have an agenda
bull Adapt to what your customers want and are doing
bull Be passionate and be infectious
copy Cyance Limited 2011
Comments skemmo
Things you donrsquot wanthellip
ldquoMany of us crucify ourselves between two thieves - regret for the past and
fear of the futurerdquo ndash Fulton Oursler
copy Cyance Limited 2011
Comments skemmo
Thanks for listening enjoy the day copy Cyance Limited 2011
Comments skemmo
![Page 8: Knowledge is power: skills and specialisms for today's marketers](https://reader033.fdocuments.us/reader033/viewer/2022060121/5594a45a1a28abb8158b4576/html5/thumbnails/8.jpg)
the funnel Can we trust
Comments skemmo
Funnels what are they good for
(ps 2 donrsquot trust an expert)
copy Cyance Limited 2011
Comments skemmo
ldquoYour main challenge with leadsfunnelrdquo
Marketing Sherpa b2b benchmark survey 2011 copy Cyance Limited 2011
Comments skemmo
ldquoOngoing evolutionrdquo ndash just bloody well get on with it
Like this guyhellip
copy Cyance Limited 2011
Comments skemmo
Herersquos how easy it is
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
ldquoThe guyrsquos a frickinrsquo geniusrdquo
Not really
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Learning on the job ndash an iterative approach to professional
development
- 3 Develop a habit
copy Cyance Limited 2011
Comments skemmo
Play and learn through hobbies and interest first
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
0
10
20
30
40
50
60
70
80
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
110
0 A
M
120
0 PM
100
PM
200
PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
Category use by time of day
0
5
10
15
20
25
30
35
40
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
110
0 A
M
120
0 PM
100
PM
200
PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10
COMMUNITIES
NEWS
INSTANT MESSAGING
MUSIC
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
0
10
20
30
40
50
60
70
80
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
110
0 A
M
120
0 PM
100
PM
200
PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
4 Look further afield for inspiration
copy Cyance Limited 2011
Comments skemmo
April 1997
copy Cyance Limited 2011
Comments skemmo
b2bmbiz ndash June 19th 2004 - first entry
copy Cyance Limited 2011
Comments skemmo
April 1997
copy Cyance Limited 2011
Comments skemmo
Best viral b2b video of all time
copy Cyance Limited 2011
Comments skemmo
This one
copy Cyance Limited 2011
Comments skemmo
This one
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Or this one
copy Cyance Limited 2011
Comments skemmo
Things you want
bull Encourage a culture of learning and questioning
bull Exploit the wealth of knowledge out there ndash Training
ndash Talking
ndash Reading
ndash Listening
bull Look with your eyes
bull Donrsquot trust the experts they have an agenda
bull Adapt to what your customers want and are doing
bull Be passionate and be infectious
copy Cyance Limited 2011
Comments skemmo
Things you donrsquot wanthellip
ldquoMany of us crucify ourselves between two thieves - regret for the past and
fear of the futurerdquo ndash Fulton Oursler
copy Cyance Limited 2011
Comments skemmo
Thanks for listening enjoy the day copy Cyance Limited 2011
Comments skemmo
![Page 9: Knowledge is power: skills and specialisms for today's marketers](https://reader033.fdocuments.us/reader033/viewer/2022060121/5594a45a1a28abb8158b4576/html5/thumbnails/9.jpg)
Funnels what are they good for
(ps 2 donrsquot trust an expert)
copy Cyance Limited 2011
Comments skemmo
ldquoYour main challenge with leadsfunnelrdquo
Marketing Sherpa b2b benchmark survey 2011 copy Cyance Limited 2011
Comments skemmo
ldquoOngoing evolutionrdquo ndash just bloody well get on with it
Like this guyhellip
copy Cyance Limited 2011
Comments skemmo
Herersquos how easy it is
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
ldquoThe guyrsquos a frickinrsquo geniusrdquo
Not really
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Learning on the job ndash an iterative approach to professional
development
- 3 Develop a habit
copy Cyance Limited 2011
Comments skemmo
Play and learn through hobbies and interest first
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
0
10
20
30
40
50
60
70
80
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
110
0 A
M
120
0 PM
100
PM
200
PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
Category use by time of day
0
5
10
15
20
25
30
35
40
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
110
0 A
M
120
0 PM
100
PM
200
PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10
COMMUNITIES
NEWS
INSTANT MESSAGING
MUSIC
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
0
10
20
30
40
50
60
70
80
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
110
0 A
M
120
0 PM
100
PM
200
PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
4 Look further afield for inspiration
copy Cyance Limited 2011
Comments skemmo
April 1997
copy Cyance Limited 2011
Comments skemmo
b2bmbiz ndash June 19th 2004 - first entry
copy Cyance Limited 2011
Comments skemmo
April 1997
copy Cyance Limited 2011
Comments skemmo
Best viral b2b video of all time
copy Cyance Limited 2011
Comments skemmo
This one
copy Cyance Limited 2011
Comments skemmo
This one
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Or this one
copy Cyance Limited 2011
Comments skemmo
Things you want
bull Encourage a culture of learning and questioning
bull Exploit the wealth of knowledge out there ndash Training
ndash Talking
ndash Reading
ndash Listening
bull Look with your eyes
bull Donrsquot trust the experts they have an agenda
bull Adapt to what your customers want and are doing
bull Be passionate and be infectious
copy Cyance Limited 2011
Comments skemmo
Things you donrsquot wanthellip
ldquoMany of us crucify ourselves between two thieves - regret for the past and
fear of the futurerdquo ndash Fulton Oursler
copy Cyance Limited 2011
Comments skemmo
Thanks for listening enjoy the day copy Cyance Limited 2011
Comments skemmo
![Page 10: Knowledge is power: skills and specialisms for today's marketers](https://reader033.fdocuments.us/reader033/viewer/2022060121/5594a45a1a28abb8158b4576/html5/thumbnails/10.jpg)
ldquoYour main challenge with leadsfunnelrdquo
Marketing Sherpa b2b benchmark survey 2011 copy Cyance Limited 2011
Comments skemmo
ldquoOngoing evolutionrdquo ndash just bloody well get on with it
Like this guyhellip
copy Cyance Limited 2011
Comments skemmo
Herersquos how easy it is
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
ldquoThe guyrsquos a frickinrsquo geniusrdquo
Not really
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Learning on the job ndash an iterative approach to professional
development
- 3 Develop a habit
copy Cyance Limited 2011
Comments skemmo
Play and learn through hobbies and interest first
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
0
10
20
30
40
50
60
70
80
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
110
0 A
M
120
0 PM
100
PM
200
PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
Category use by time of day
0
5
10
15
20
25
30
35
40
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
110
0 A
M
120
0 PM
100
PM
200
PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10
COMMUNITIES
NEWS
INSTANT MESSAGING
MUSIC
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
0
10
20
30
40
50
60
70
80
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
110
0 A
M
120
0 PM
100
PM
200
PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
4 Look further afield for inspiration
copy Cyance Limited 2011
Comments skemmo
April 1997
copy Cyance Limited 2011
Comments skemmo
b2bmbiz ndash June 19th 2004 - first entry
copy Cyance Limited 2011
Comments skemmo
April 1997
copy Cyance Limited 2011
Comments skemmo
Best viral b2b video of all time
copy Cyance Limited 2011
Comments skemmo
This one
copy Cyance Limited 2011
Comments skemmo
This one
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Or this one
copy Cyance Limited 2011
Comments skemmo
Things you want
bull Encourage a culture of learning and questioning
bull Exploit the wealth of knowledge out there ndash Training
ndash Talking
ndash Reading
ndash Listening
bull Look with your eyes
bull Donrsquot trust the experts they have an agenda
bull Adapt to what your customers want and are doing
bull Be passionate and be infectious
copy Cyance Limited 2011
Comments skemmo
Things you donrsquot wanthellip
ldquoMany of us crucify ourselves between two thieves - regret for the past and
fear of the futurerdquo ndash Fulton Oursler
copy Cyance Limited 2011
Comments skemmo
Thanks for listening enjoy the day copy Cyance Limited 2011
Comments skemmo
![Page 11: Knowledge is power: skills and specialisms for today's marketers](https://reader033.fdocuments.us/reader033/viewer/2022060121/5594a45a1a28abb8158b4576/html5/thumbnails/11.jpg)
ldquoOngoing evolutionrdquo ndash just bloody well get on with it
Like this guyhellip
copy Cyance Limited 2011
Comments skemmo
Herersquos how easy it is
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
ldquoThe guyrsquos a frickinrsquo geniusrdquo
Not really
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Learning on the job ndash an iterative approach to professional
development
- 3 Develop a habit
copy Cyance Limited 2011
Comments skemmo
Play and learn through hobbies and interest first
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
0
10
20
30
40
50
60
70
80
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
110
0 A
M
120
0 PM
100
PM
200
PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
Category use by time of day
0
5
10
15
20
25
30
35
40
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
110
0 A
M
120
0 PM
100
PM
200
PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10
COMMUNITIES
NEWS
INSTANT MESSAGING
MUSIC
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
0
10
20
30
40
50
60
70
80
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
110
0 A
M
120
0 PM
100
PM
200
PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
4 Look further afield for inspiration
copy Cyance Limited 2011
Comments skemmo
April 1997
copy Cyance Limited 2011
Comments skemmo
b2bmbiz ndash June 19th 2004 - first entry
copy Cyance Limited 2011
Comments skemmo
April 1997
copy Cyance Limited 2011
Comments skemmo
Best viral b2b video of all time
copy Cyance Limited 2011
Comments skemmo
This one
copy Cyance Limited 2011
Comments skemmo
This one
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Or this one
copy Cyance Limited 2011
Comments skemmo
Things you want
bull Encourage a culture of learning and questioning
bull Exploit the wealth of knowledge out there ndash Training
ndash Talking
ndash Reading
ndash Listening
bull Look with your eyes
bull Donrsquot trust the experts they have an agenda
bull Adapt to what your customers want and are doing
bull Be passionate and be infectious
copy Cyance Limited 2011
Comments skemmo
Things you donrsquot wanthellip
ldquoMany of us crucify ourselves between two thieves - regret for the past and
fear of the futurerdquo ndash Fulton Oursler
copy Cyance Limited 2011
Comments skemmo
Thanks for listening enjoy the day copy Cyance Limited 2011
Comments skemmo
![Page 12: Knowledge is power: skills and specialisms for today's marketers](https://reader033.fdocuments.us/reader033/viewer/2022060121/5594a45a1a28abb8158b4576/html5/thumbnails/12.jpg)
Herersquos how easy it is
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
ldquoThe guyrsquos a frickinrsquo geniusrdquo
Not really
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Learning on the job ndash an iterative approach to professional
development
- 3 Develop a habit
copy Cyance Limited 2011
Comments skemmo
Play and learn through hobbies and interest first
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
0
10
20
30
40
50
60
70
80
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
110
0 A
M
120
0 PM
100
PM
200
PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
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Category use by time of day
0
5
10
15
20
25
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35
40
120
0 A
M
100
AM
200
AM
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AM
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AM
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AM
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AM
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AM
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AM
900
AM
100
0 A
M
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M
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PM
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PM
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PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10
COMMUNITIES
NEWS
INSTANT MESSAGING
MUSIC
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Usage by time of day
0
10
20
30
40
50
60
70
80
120
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M
100
AM
200
AM
300
AM
400
AM
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AM
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AM
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AM
800
AM
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0 A
M
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M
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PM
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PM
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PM
700
PM
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PM
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PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
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Things you want
bull Encourage a culture of learning and questioning
bull Exploit the wealth of knowledge out there ndash Training
ndash Talking
ndash Reading
ndash Listening
bull Look with your eyes
bull Donrsquot trust the experts they have an agenda
bull Adapt to what your customers want and are doing
bull Be passionate and be infectious
copy Cyance Limited 2011
Comments skemmo
Things you donrsquot wanthellip
ldquoMany of us crucify ourselves between two thieves - regret for the past and
fear of the futurerdquo ndash Fulton Oursler
copy Cyance Limited 2011
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Comments skemmo
![Page 13: Knowledge is power: skills and specialisms for today's marketers](https://reader033.fdocuments.us/reader033/viewer/2022060121/5594a45a1a28abb8158b4576/html5/thumbnails/13.jpg)
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copy Cyance Limited 2011
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ldquoThe guyrsquos a frickinrsquo geniusrdquo
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Learning on the job ndash an iterative approach to professional
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- 3 Develop a habit
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Play and learn through hobbies and interest first
copy Cyance Limited 2011
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copy Cyance Limited 2011
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Usage by time of day
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M
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AM
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AM
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AM
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AM
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AM
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0 A
M
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M
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PM
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PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
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Category use by time of day
0
5
10
15
20
25
30
35
40
120
0 A
M
100
AM
200
AM
300
AM
400
AM
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AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
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0 A
M
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0 PM
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PM
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PM
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PM
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PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10
COMMUNITIES
NEWS
INSTANT MESSAGING
MUSIC
copy Cyance Limited 2011
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Usage by time of day
0
10
20
30
40
50
60
70
80
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
110
0 A
M
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0 PM
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PM
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PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
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Things you want
bull Encourage a culture of learning and questioning
bull Exploit the wealth of knowledge out there ndash Training
ndash Talking
ndash Reading
ndash Listening
bull Look with your eyes
bull Donrsquot trust the experts they have an agenda
bull Adapt to what your customers want and are doing
bull Be passionate and be infectious
copy Cyance Limited 2011
Comments skemmo
Things you donrsquot wanthellip
ldquoMany of us crucify ourselves between two thieves - regret for the past and
fear of the futurerdquo ndash Fulton Oursler
copy Cyance Limited 2011
Comments skemmo
Thanks for listening enjoy the day copy Cyance Limited 2011
Comments skemmo
![Page 14: Knowledge is power: skills and specialisms for today's marketers](https://reader033.fdocuments.us/reader033/viewer/2022060121/5594a45a1a28abb8158b4576/html5/thumbnails/14.jpg)
copy Cyance Limited 2011
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copy Cyance Limited 2011
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copy Cyance Limited 2011
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ldquoThe guyrsquos a frickinrsquo geniusrdquo
Not really
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Learning on the job ndash an iterative approach to professional
development
- 3 Develop a habit
copy Cyance Limited 2011
Comments skemmo
Play and learn through hobbies and interest first
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
0
10
20
30
40
50
60
70
80
120
0 A
M
100
AM
200
AM
300
AM
400
AM
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AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
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0 A
M
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0 PM
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PM
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PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
Category use by time of day
0
5
10
15
20
25
30
35
40
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
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0 A
M
120
0 PM
100
PM
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PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10
COMMUNITIES
NEWS
INSTANT MESSAGING
MUSIC
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
0
10
20
30
40
50
60
70
80
120
0 A
M
100
AM
200
AM
300
AM
400
AM
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AM
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AM
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AM
800
AM
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AM
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0 A
M
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0 A
M
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0 PM
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PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
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4 Look further afield for inspiration
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Things you want
bull Encourage a culture of learning and questioning
bull Exploit the wealth of knowledge out there ndash Training
ndash Talking
ndash Reading
ndash Listening
bull Look with your eyes
bull Donrsquot trust the experts they have an agenda
bull Adapt to what your customers want and are doing
bull Be passionate and be infectious
copy Cyance Limited 2011
Comments skemmo
Things you donrsquot wanthellip
ldquoMany of us crucify ourselves between two thieves - regret for the past and
fear of the futurerdquo ndash Fulton Oursler
copy Cyance Limited 2011
Comments skemmo
Thanks for listening enjoy the day copy Cyance Limited 2011
Comments skemmo
![Page 15: Knowledge is power: skills and specialisms for today's marketers](https://reader033.fdocuments.us/reader033/viewer/2022060121/5594a45a1a28abb8158b4576/html5/thumbnails/15.jpg)
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
ldquoThe guyrsquos a frickinrsquo geniusrdquo
Not really
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Learning on the job ndash an iterative approach to professional
development
- 3 Develop a habit
copy Cyance Limited 2011
Comments skemmo
Play and learn through hobbies and interest first
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
0
10
20
30
40
50
60
70
80
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
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AM
800
AM
900
AM
100
0 A
M
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0 A
M
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PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
Category use by time of day
0
5
10
15
20
25
30
35
40
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
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0 A
M
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0 PM
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PM
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PM
300
PM
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PM
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PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10
COMMUNITIES
NEWS
INSTANT MESSAGING
MUSIC
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
0
10
20
30
40
50
60
70
80
120
0 A
M
100
AM
200
AM
300
AM
400
AM
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AM
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AM
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AM
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AM
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400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
4 Look further afield for inspiration
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Things you want
bull Encourage a culture of learning and questioning
bull Exploit the wealth of knowledge out there ndash Training
ndash Talking
ndash Reading
ndash Listening
bull Look with your eyes
bull Donrsquot trust the experts they have an agenda
bull Adapt to what your customers want and are doing
bull Be passionate and be infectious
copy Cyance Limited 2011
Comments skemmo
Things you donrsquot wanthellip
ldquoMany of us crucify ourselves between two thieves - regret for the past and
fear of the futurerdquo ndash Fulton Oursler
copy Cyance Limited 2011
Comments skemmo
Thanks for listening enjoy the day copy Cyance Limited 2011
Comments skemmo
![Page 16: Knowledge is power: skills and specialisms for today's marketers](https://reader033.fdocuments.us/reader033/viewer/2022060121/5594a45a1a28abb8158b4576/html5/thumbnails/16.jpg)
copy Cyance Limited 2011
Comments skemmo
ldquoThe guyrsquos a frickinrsquo geniusrdquo
Not really
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Learning on the job ndash an iterative approach to professional
development
- 3 Develop a habit
copy Cyance Limited 2011
Comments skemmo
Play and learn through hobbies and interest first
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
0
10
20
30
40
50
60
70
80
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
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0 A
M
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0 PM
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PM
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PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
Category use by time of day
0
5
10
15
20
25
30
35
40
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
110
0 A
M
120
0 PM
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PM
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PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10
COMMUNITIES
NEWS
INSTANT MESSAGING
MUSIC
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
0
10
20
30
40
50
60
70
80
120
0 A
M
100
AM
200
AM
300
AM
400
AM
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AM
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AM
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AM
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0 A
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PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
4 Look further afield for inspiration
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copy Cyance Limited 2011
Comments skemmo
Things you want
bull Encourage a culture of learning and questioning
bull Exploit the wealth of knowledge out there ndash Training
ndash Talking
ndash Reading
ndash Listening
bull Look with your eyes
bull Donrsquot trust the experts they have an agenda
bull Adapt to what your customers want and are doing
bull Be passionate and be infectious
copy Cyance Limited 2011
Comments skemmo
Things you donrsquot wanthellip
ldquoMany of us crucify ourselves between two thieves - regret for the past and
fear of the futurerdquo ndash Fulton Oursler
copy Cyance Limited 2011
Comments skemmo
Thanks for listening enjoy the day copy Cyance Limited 2011
Comments skemmo
![Page 17: Knowledge is power: skills and specialisms for today's marketers](https://reader033.fdocuments.us/reader033/viewer/2022060121/5594a45a1a28abb8158b4576/html5/thumbnails/17.jpg)
ldquoThe guyrsquos a frickinrsquo geniusrdquo
Not really
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Learning on the job ndash an iterative approach to professional
development
- 3 Develop a habit
copy Cyance Limited 2011
Comments skemmo
Play and learn through hobbies and interest first
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
0
10
20
30
40
50
60
70
80
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
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0 A
M
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0 PM
100
PM
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PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
Category use by time of day
0
5
10
15
20
25
30
35
40
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
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0 A
M
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0 PM
100
PM
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PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10
COMMUNITIES
NEWS
INSTANT MESSAGING
MUSIC
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
0
10
20
30
40
50
60
70
80
120
0 A
M
100
AM
200
AM
300
AM
400
AM
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AM
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AM
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AM
800
AM
900
AM
100
0 A
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0 A
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0 PM
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PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
4 Look further afield for inspiration
copy Cyance Limited 2011
Comments skemmo
April 1997
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Comments skemmo
b2bmbiz ndash June 19th 2004 - first entry
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Comments skemmo
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copy Cyance Limited 2011
Comments skemmo
Or this one
copy Cyance Limited 2011
Comments skemmo
Things you want
bull Encourage a culture of learning and questioning
bull Exploit the wealth of knowledge out there ndash Training
ndash Talking
ndash Reading
ndash Listening
bull Look with your eyes
bull Donrsquot trust the experts they have an agenda
bull Adapt to what your customers want and are doing
bull Be passionate and be infectious
copy Cyance Limited 2011
Comments skemmo
Things you donrsquot wanthellip
ldquoMany of us crucify ourselves between two thieves - regret for the past and
fear of the futurerdquo ndash Fulton Oursler
copy Cyance Limited 2011
Comments skemmo
Thanks for listening enjoy the day copy Cyance Limited 2011
Comments skemmo
![Page 18: Knowledge is power: skills and specialisms for today's marketers](https://reader033.fdocuments.us/reader033/viewer/2022060121/5594a45a1a28abb8158b4576/html5/thumbnails/18.jpg)
copy Cyance Limited 2011
Comments skemmo
Learning on the job ndash an iterative approach to professional
development
- 3 Develop a habit
copy Cyance Limited 2011
Comments skemmo
Play and learn through hobbies and interest first
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
0
10
20
30
40
50
60
70
80
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
110
0 A
M
120
0 PM
100
PM
200
PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
Category use by time of day
0
5
10
15
20
25
30
35
40
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
700
AM
800
AM
900
AM
100
0 A
M
110
0 A
M
120
0 PM
100
PM
200
PM
300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10
COMMUNITIES
NEWS
INSTANT MESSAGING
MUSIC
copy Cyance Limited 2011
Comments skemmo
Usage by time of day
0
10
20
30
40
50
60
70
80
120
0 A
M
100
AM
200
AM
300
AM
400
AM
500
AM
600
AM
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AM
800
AM
900
AM
100
0 A
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0 A
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0 PM
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300
PM
400
PM
500
PM
600
PM
700
PM
800
PM
900
PM
100
0 PM
110
0 PM
Source UKOM APS Feb 10 copy Cyance Limited 2011
Comments skemmo
4 Look further afield for inspiration
copy Cyance Limited 2011
Comments skemmo
April 1997
copy Cyance Limited 2011
Comments skemmo
b2bmbiz ndash June 19th 2004 - first entry
copy Cyance Limited 2011
Comments skemmo
April 1997
copy Cyance Limited 2011
Comments skemmo
Best viral b2b video of all time
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This one
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Comments skemmo
This one
copy Cyance Limited 2011
Comments skemmo
copy Cyance Limited 2011
Comments skemmo
Or this one
copy Cyance Limited 2011
Comments skemmo
Things you want
bull Encourage a culture of learning and questioning
bull Exploit the wealth of knowledge out there ndash Training
ndash Talking
ndash Reading
ndash Listening
bull Look with your eyes
bull Donrsquot trust the experts they have an agenda
bull Adapt to what your customers want and are doing
bull Be passionate and be infectious
copy Cyance Limited 2011
Comments skemmo
Things you donrsquot wanthellip
ldquoMany of us crucify ourselves between two thieves - regret for the past and
fear of the futurerdquo ndash Fulton Oursler
copy Cyance Limited 2011
Comments skemmo
Thanks for listening enjoy the day copy Cyance Limited 2011
Comments skemmo
![Page 19: Knowledge is power: skills and specialisms for today's marketers](https://reader033.fdocuments.us/reader033/viewer/2022060121/5594a45a1a28abb8158b4576/html5/thumbnails/19.jpg)
Learning on the job ndash an iterative approach to professional
development
- 3 Develop a habit
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Play and learn through hobbies and interest first
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COMMUNITIES
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INSTANT MESSAGING
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Things you want
bull Encourage a culture of learning and questioning
bull Exploit the wealth of knowledge out there ndash Training
ndash Talking
ndash Reading
ndash Listening
bull Look with your eyes
bull Donrsquot trust the experts they have an agenda
bull Adapt to what your customers want and are doing
bull Be passionate and be infectious
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Things you donrsquot wanthellip
ldquoMany of us crucify ourselves between two thieves - regret for the past and
fear of the futurerdquo ndash Fulton Oursler
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![Page 20: Knowledge is power: skills and specialisms for today's marketers](https://reader033.fdocuments.us/reader033/viewer/2022060121/5594a45a1a28abb8158b4576/html5/thumbnails/20.jpg)
Play and learn through hobbies and interest first
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0 PM
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Source UKOM APS Feb 10
COMMUNITIES
NEWS
INSTANT MESSAGING
MUSIC
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Things you want
bull Encourage a culture of learning and questioning
bull Exploit the wealth of knowledge out there ndash Training
ndash Talking
ndash Reading
ndash Listening
bull Look with your eyes
bull Donrsquot trust the experts they have an agenda
bull Adapt to what your customers want and are doing
bull Be passionate and be infectious
copy Cyance Limited 2011
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Things you donrsquot wanthellip
ldquoMany of us crucify ourselves between two thieves - regret for the past and
fear of the futurerdquo ndash Fulton Oursler
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![Page 21: Knowledge is power: skills and specialisms for today's marketers](https://reader033.fdocuments.us/reader033/viewer/2022060121/5594a45a1a28abb8158b4576/html5/thumbnails/21.jpg)
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Source UKOM APS Feb 10
COMMUNITIES
NEWS
INSTANT MESSAGING
MUSIC
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Things you want
bull Encourage a culture of learning and questioning
bull Exploit the wealth of knowledge out there ndash Training
ndash Talking
ndash Reading
ndash Listening
bull Look with your eyes
bull Donrsquot trust the experts they have an agenda
bull Adapt to what your customers want and are doing
bull Be passionate and be infectious
copy Cyance Limited 2011
Comments skemmo
Things you donrsquot wanthellip
ldquoMany of us crucify ourselves between two thieves - regret for the past and
fear of the futurerdquo ndash Fulton Oursler
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![Page 22: Knowledge is power: skills and specialisms for today's marketers](https://reader033.fdocuments.us/reader033/viewer/2022060121/5594a45a1a28abb8158b4576/html5/thumbnails/22.jpg)
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Source UKOM APS Feb 10
COMMUNITIES
NEWS
INSTANT MESSAGING
MUSIC
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Things you want
bull Encourage a culture of learning and questioning
bull Exploit the wealth of knowledge out there ndash Training
ndash Talking
ndash Reading
ndash Listening
bull Look with your eyes
bull Donrsquot trust the experts they have an agenda
bull Adapt to what your customers want and are doing
bull Be passionate and be infectious
copy Cyance Limited 2011
Comments skemmo
Things you donrsquot wanthellip
ldquoMany of us crucify ourselves between two thieves - regret for the past and
fear of the futurerdquo ndash Fulton Oursler
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![Page 23: Knowledge is power: skills and specialisms for today's marketers](https://reader033.fdocuments.us/reader033/viewer/2022060121/5594a45a1a28abb8158b4576/html5/thumbnails/23.jpg)
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PM
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100
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Source UKOM APS Feb 10
COMMUNITIES
NEWS
INSTANT MESSAGING
MUSIC
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bull Encourage a culture of learning and questioning
bull Exploit the wealth of knowledge out there ndash Training
ndash Talking
ndash Reading
ndash Listening
bull Look with your eyes
bull Donrsquot trust the experts they have an agenda
bull Adapt to what your customers want and are doing
bull Be passionate and be infectious
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Things you donrsquot wanthellip
ldquoMany of us crucify ourselves between two thieves - regret for the past and
fear of the futurerdquo ndash Fulton Oursler
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![Page 24: Knowledge is power: skills and specialisms for today's marketers](https://reader033.fdocuments.us/reader033/viewer/2022060121/5594a45a1a28abb8158b4576/html5/thumbnails/24.jpg)
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Things you want
bull Encourage a culture of learning and questioning
bull Exploit the wealth of knowledge out there ndash Training
ndash Talking
ndash Reading
ndash Listening
bull Look with your eyes
bull Donrsquot trust the experts they have an agenda
bull Adapt to what your customers want and are doing
bull Be passionate and be infectious
copy Cyance Limited 2011
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Things you donrsquot wanthellip
ldquoMany of us crucify ourselves between two thieves - regret for the past and
fear of the futurerdquo ndash Fulton Oursler
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![Page 25: Knowledge is power: skills and specialisms for today's marketers](https://reader033.fdocuments.us/reader033/viewer/2022060121/5594a45a1a28abb8158b4576/html5/thumbnails/25.jpg)
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Things you want
bull Encourage a culture of learning and questioning
bull Exploit the wealth of knowledge out there ndash Training
ndash Talking
ndash Reading
ndash Listening
bull Look with your eyes
bull Donrsquot trust the experts they have an agenda
bull Adapt to what your customers want and are doing
bull Be passionate and be infectious
copy Cyance Limited 2011
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Things you donrsquot wanthellip
ldquoMany of us crucify ourselves between two thieves - regret for the past and
fear of the futurerdquo ndash Fulton Oursler
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![Page 26: Knowledge is power: skills and specialisms for today's marketers](https://reader033.fdocuments.us/reader033/viewer/2022060121/5594a45a1a28abb8158b4576/html5/thumbnails/26.jpg)
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Things you want
bull Encourage a culture of learning and questioning
bull Exploit the wealth of knowledge out there ndash Training
ndash Talking
ndash Reading
ndash Listening
bull Look with your eyes
bull Donrsquot trust the experts they have an agenda
bull Adapt to what your customers want and are doing
bull Be passionate and be infectious
copy Cyance Limited 2011
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Things you donrsquot wanthellip
ldquoMany of us crucify ourselves between two thieves - regret for the past and
fear of the futurerdquo ndash Fulton Oursler
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![Page 27: Knowledge is power: skills and specialisms for today's marketers](https://reader033.fdocuments.us/reader033/viewer/2022060121/5594a45a1a28abb8158b4576/html5/thumbnails/27.jpg)
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Things you want
bull Encourage a culture of learning and questioning
bull Exploit the wealth of knowledge out there ndash Training
ndash Talking
ndash Reading
ndash Listening
bull Look with your eyes
bull Donrsquot trust the experts they have an agenda
bull Adapt to what your customers want and are doing
bull Be passionate and be infectious
copy Cyance Limited 2011
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Things you donrsquot wanthellip
ldquoMany of us crucify ourselves between two thieves - regret for the past and
fear of the futurerdquo ndash Fulton Oursler
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![Page 28: Knowledge is power: skills and specialisms for today's marketers](https://reader033.fdocuments.us/reader033/viewer/2022060121/5594a45a1a28abb8158b4576/html5/thumbnails/28.jpg)
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Things you want
bull Encourage a culture of learning and questioning
bull Exploit the wealth of knowledge out there ndash Training
ndash Talking
ndash Reading
ndash Listening
bull Look with your eyes
bull Donrsquot trust the experts they have an agenda
bull Adapt to what your customers want and are doing
bull Be passionate and be infectious
copy Cyance Limited 2011
Comments skemmo
Things you donrsquot wanthellip
ldquoMany of us crucify ourselves between two thieves - regret for the past and
fear of the futurerdquo ndash Fulton Oursler
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![Page 29: Knowledge is power: skills and specialisms for today's marketers](https://reader033.fdocuments.us/reader033/viewer/2022060121/5594a45a1a28abb8158b4576/html5/thumbnails/29.jpg)
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Things you want
bull Encourage a culture of learning and questioning
bull Exploit the wealth of knowledge out there ndash Training
ndash Talking
ndash Reading
ndash Listening
bull Look with your eyes
bull Donrsquot trust the experts they have an agenda
bull Adapt to what your customers want and are doing
bull Be passionate and be infectious
copy Cyance Limited 2011
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Things you donrsquot wanthellip
ldquoMany of us crucify ourselves between two thieves - regret for the past and
fear of the futurerdquo ndash Fulton Oursler
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![Page 30: Knowledge is power: skills and specialisms for today's marketers](https://reader033.fdocuments.us/reader033/viewer/2022060121/5594a45a1a28abb8158b4576/html5/thumbnails/30.jpg)
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Things you want
bull Encourage a culture of learning and questioning
bull Exploit the wealth of knowledge out there ndash Training
ndash Talking
ndash Reading
ndash Listening
bull Look with your eyes
bull Donrsquot trust the experts they have an agenda
bull Adapt to what your customers want and are doing
bull Be passionate and be infectious
copy Cyance Limited 2011
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Things you donrsquot wanthellip
ldquoMany of us crucify ourselves between two thieves - regret for the past and
fear of the futurerdquo ndash Fulton Oursler
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Thanks for listening enjoy the day copy Cyance Limited 2011
Comments skemmo
![Page 31: Knowledge is power: skills and specialisms for today's marketers](https://reader033.fdocuments.us/reader033/viewer/2022060121/5594a45a1a28abb8158b4576/html5/thumbnails/31.jpg)
This one
copy Cyance Limited 2011
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copy Cyance Limited 2011
Comments skemmo
Or this one
copy Cyance Limited 2011
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Things you want
bull Encourage a culture of learning and questioning
bull Exploit the wealth of knowledge out there ndash Training
ndash Talking
ndash Reading
ndash Listening
bull Look with your eyes
bull Donrsquot trust the experts they have an agenda
bull Adapt to what your customers want and are doing
bull Be passionate and be infectious
copy Cyance Limited 2011
Comments skemmo
Things you donrsquot wanthellip
ldquoMany of us crucify ourselves between two thieves - regret for the past and
fear of the futurerdquo ndash Fulton Oursler
copy Cyance Limited 2011
Comments skemmo
Thanks for listening enjoy the day copy Cyance Limited 2011
Comments skemmo
![Page 32: Knowledge is power: skills and specialisms for today's marketers](https://reader033.fdocuments.us/reader033/viewer/2022060121/5594a45a1a28abb8158b4576/html5/thumbnails/32.jpg)
copy Cyance Limited 2011
Comments skemmo
Or this one
copy Cyance Limited 2011
Comments skemmo
Things you want
bull Encourage a culture of learning and questioning
bull Exploit the wealth of knowledge out there ndash Training
ndash Talking
ndash Reading
ndash Listening
bull Look with your eyes
bull Donrsquot trust the experts they have an agenda
bull Adapt to what your customers want and are doing
bull Be passionate and be infectious
copy Cyance Limited 2011
Comments skemmo
Things you donrsquot wanthellip
ldquoMany of us crucify ourselves between two thieves - regret for the past and
fear of the futurerdquo ndash Fulton Oursler
copy Cyance Limited 2011
Comments skemmo
Thanks for listening enjoy the day copy Cyance Limited 2011
Comments skemmo
![Page 33: Knowledge is power: skills and specialisms for today's marketers](https://reader033.fdocuments.us/reader033/viewer/2022060121/5594a45a1a28abb8158b4576/html5/thumbnails/33.jpg)
Or this one
copy Cyance Limited 2011
Comments skemmo
Things you want
bull Encourage a culture of learning and questioning
bull Exploit the wealth of knowledge out there ndash Training
ndash Talking
ndash Reading
ndash Listening
bull Look with your eyes
bull Donrsquot trust the experts they have an agenda
bull Adapt to what your customers want and are doing
bull Be passionate and be infectious
copy Cyance Limited 2011
Comments skemmo
Things you donrsquot wanthellip
ldquoMany of us crucify ourselves between two thieves - regret for the past and
fear of the futurerdquo ndash Fulton Oursler
copy Cyance Limited 2011
Comments skemmo
Thanks for listening enjoy the day copy Cyance Limited 2011
Comments skemmo
![Page 34: Knowledge is power: skills and specialisms for today's marketers](https://reader033.fdocuments.us/reader033/viewer/2022060121/5594a45a1a28abb8158b4576/html5/thumbnails/34.jpg)
Things you want
bull Encourage a culture of learning and questioning
bull Exploit the wealth of knowledge out there ndash Training
ndash Talking
ndash Reading
ndash Listening
bull Look with your eyes
bull Donrsquot trust the experts they have an agenda
bull Adapt to what your customers want and are doing
bull Be passionate and be infectious
copy Cyance Limited 2011
Comments skemmo
Things you donrsquot wanthellip
ldquoMany of us crucify ourselves between two thieves - regret for the past and
fear of the futurerdquo ndash Fulton Oursler
copy Cyance Limited 2011
Comments skemmo
Thanks for listening enjoy the day copy Cyance Limited 2011
Comments skemmo
![Page 35: Knowledge is power: skills and specialisms for today's marketers](https://reader033.fdocuments.us/reader033/viewer/2022060121/5594a45a1a28abb8158b4576/html5/thumbnails/35.jpg)
Things you donrsquot wanthellip
ldquoMany of us crucify ourselves between two thieves - regret for the past and
fear of the futurerdquo ndash Fulton Oursler
copy Cyance Limited 2011
Comments skemmo
Thanks for listening enjoy the day copy Cyance Limited 2011
Comments skemmo
![Page 36: Knowledge is power: skills and specialisms for today's marketers](https://reader033.fdocuments.us/reader033/viewer/2022060121/5594a45a1a28abb8158b4576/html5/thumbnails/36.jpg)
Thanks for listening enjoy the day copy Cyance Limited 2011
Comments skemmo