John Watton, Ship Serv & Stan Woods, Velocity
'Content is not king – creative content is king' Drew Nicholson, CEO, DNX (10.25-11.10)
Marketing automation for nurturing, scoring and delivering leads - Marketo
Best practice in sales and marketing alignment
Overview of B2B Marketing’s research on the key issues and challenges facing Marketing Leaders
"Ask Avanade" for Avanade by Waggener Edstrom - Digital/live event integration
Buyersphere 2012 - webcast slides
Hot topic briefing - social media
Analysing: because you're expected to have all the answers. Understanding and exploiting your unique position in your markets
Frankencontent: clever ways to manage your stakeholders and avoid the horror of Catherine Toole, CEO, Sticky Content (15:00 - 15:30)
Intro&Session1
Is Pinterest right for my B2B marketing?
Social Media Measurement - Coast Digital
Zoe hominick
Content marketing to your sales funnel - Coast Digital
John Easton, AMEX
Pete Jakob, IBM
Will Schnabel, Silverpop/B2B Engage
Content Creation - OTM
Devise your strategy for success