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'Content is not king – creative content is king' Drew Nicholson, CEO, DNX (10.25-11.10)
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Transcript of 'Content is not king – creative content is king' Drew Nicholson, CEO, DNX (10.25-11.10)
Copyright) dnx limited 2013. All Rights Reserved.
Drew Nicholson
Copyright) dnx limited 2013. All Rights Reserved.
Copyright) dnx limited 2013. All Rights Reserved.
91% of organisations are using Content Marketing
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….and it’s growing
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Today’s ‘Content’
• Opportunity for marketing
• Left vs right brain (creativity vs measurement)
• Engagement and ‘the funnel’
• Being where the buyers are
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The opportunity
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Balancing left and right
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Not my money
I need to build a case
Not only my decision
There’s a team of people involved
Not small change
Often big investment
Not tomorrow
The process takes time
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Engagement
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Title?
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Did you Know…?
90% of all bullying
decisions start on the webSource: Forrester
“Empowered tech buyers
are two-thirds into the
buying cycle before
engaging sales”Source: Forrester Research
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Then this
happened…
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Emotion and humanity
Engagement/Funnel/Rethinking what works
Leveraging ‘social’ earlier
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NetNames
'Different World'
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Unilever
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Lex Autolease
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O2
dnx Limited accepts no responsibility for loss occasioned to any person acting or refraining from acting as a result of material contained in this presentation. No part of this presentation may be used, reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic,
mechanical, photocopying, reading or otherwise without the prior permission of DNX Limited. © DNX Limited 2013. All Rights Reserved.
Drew Nicholson
CEO