Kindra Fry

President/CEO

Kindra@ExperienceBCS.com

LOCAL TOURISM INDUSTRY

$584.6 Million Travel Spending

7,204 Travel Employment

(jobs)

$57.7 Million Tax Receipts Generated

by Travel Spending

*Info from 2018 travelstats.com/impact

Benchmark Year

Marketing Restructure

Website Enhancements

Sponsorship Opportunities

HOT Grant Growth

FY19 Highlights

EBCS PERFORMANCE

-20%

-18%

-16%

-14%

-12%

-10%

-8%

-6%

-4%

-2%

0%

2%

4%

6%

8%

10%

12%

14%

16%

FY19 YOY Leads Lead RN Definite

Bookings Definite RN

EBCS 11.8% 8.1% 9.0% 20.8%

Conventions 21.5% 26.1% 18.1% 39.3%

Sports -1.0% -3.1% -4.8% 4.3%

PERCENTAGE CHANGE YEAR OVER YEAR

DEMAND, SUPPLY, REVENUE

-20%

-18%

-16%

-14%

-12%

-10%

-8%

-6%

-4%

-2%

0%

2%

4%

6%

8%

10%

12%

14%

16%

970,366 932,074

1,000,599

1,118,102 1,163,102

1,537,341 1,591,895

1,674,689

1,970,031

2,122,409

[VALUE]M

[VALUE]M

[VALUE]M

[VALUE]M [VALUE]M

$0.0

$20.0

$40.0

$60.0

$80.0

$100.0

$120.0

$140.0

$160.0

0

500,000

1,000,000

1,500,000

2,000,000

FY15 FY16 FY17 FY18 FY19

RE

VE

NU

E (

$M

)

RO

OM

NIG

HT

S

Demand/Supply/Revenue - Fiscal Year

Demand Supply Revenue ($M)

*Data from Smith Travel Research

Fiscal Year Supply Demand

FY15-FY16 3.5% -4.1%

FY16-FY17 5.2% 7.4%

FY17-FY18 17.6% 11.7%

FY18-FY19 7.7% 4.0%

FY15-FY19 38.0% 19.9%

ADR, REVPAR, OCC

-20%

-18%

-16%

-14%

-12%

-10%

-8%

-6%

-4%

-2%

0%

2%

4%

6%

8%

10%

12%

14%

16%

$105.28 $103.58 $101.65 $102.57

$99.72

$66.45

$60.65 $60.73 $58.21

$54.65

63.1%

58.6%

59.7%

56.8%

54.8%

50.0%

52.0%

54.0%

56.0%

58.0%

60.0%

62.0%

64.0%

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$120.00

FY15 FY16 FY17 FY18 FY19

OC

CU

PA

NC

Y

RO

OM

NIG

HT

S

ADR/RevPar/Occupancy - Fiscal Year

ADR RevPAR Occupancy Rate

*Data from Smith Travel Research

Industry Professional Organizations

Sales Calls/Client Events

Social, Military, EDUCATION, RELIGIOUS, Fraternal (SMERF) Market Focus

Associations Market Focus

CONVENTIONS/GROUP SALES

ASSOCIATION MARKET

LEAD PROGRESSION

-20%

-18%

-16%

-14%

-12%

-10%

-8%

-6%

-4%

-2%

0%

2%

4%

6%

8%

10%

12%

14%

16%

0

10

20

30

40

50

60

FY11 FY12 FY13 FY14 FY15 FY16 FY17 FY18 FY19

-

2,500

5,000

7,500

10,000

12,500

15,000

17,500

20,000Association Leads - Fiscal Year

Leads Room Nights Linear (Leads) Linear (Room Nights)

ASSOCIATION MARKET

DEFINITE BOOKING PROGRESSION

-20%

-18%

-16%

-14%

-12%

-10%

-8%

-6%

-4%

-2%

0%

2%

4%

6%

8%

10%

12%

14%

16%

-

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000

10,000

0

5

10

15

20

25

30

35

40

FY11 FY12 FY13 FY14 FY15 FY16 FY17 FY18 FY19

Association Bookings - Fiscal Year

Definite Room Nights Linear (Definite) Linear (Room Nights)

Event Retention

National Events

Creating/Owning Events

Website Enhancements

BCS SPORTS + EVENTS

Marketing Department Structure

~60% Digital ~40% Traditional

Digital Media

Traditional Media

MARKETING & ADVERTISING

For more information contact:

Experience Bryan College Station

www.ExperienceBCS.com