Keyword Relevancy

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    14-Jul-2015
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Transcript of Keyword Relevancy

Keywords

KeywordsHow to tell if your angle is relevant enoughWhen Beginning an Article, Remember

When Beginning an Article, RememberThe keyword does not have to be the topic of the article.

When Beginning an Article, RememberThe keyword does not have to be the topic of the article.

The keyword does not have to be used in the article.

When Beginning an Article, RememberThe keyword does not have to be the topic of the article.

The keyword does not have to be used in the article.

The whole keyword does have to be used in the ideation.

For Example . . . For Example . . . If the keyword is auto glass repair, the article does not have to talk exclusively about auto glass repair.For Example . . . If the keyword is auto glass repair, the article does not have to talk exclusively about auto glass repair.

The words auto glass repair do not necessarily have to be used in the article.

For Example . . . If the keyword is auto glass repair, the article does not have to talk exclusively about auto glass repair.

The words auto glass repair do not necessarily have to be used in the article.

But the words auto glass repair do need to be used when coming up with an idea for the article. Take this article, for example . . .

In this articleAuto glass repair is not the topic of the article.The article does not use the phrase auto glass repair.But its obvious that auto glass repair was used in the ideation because the article is relevant to this subject.

Now, about the vertical

Now, about the vertical The article needs to fit under the vertical.

Now, about the vertical The article needs to fit under the vertical.

The vertical is essentially the theme of the website where the article will be published.

Now, about the vertical The article needs to fit under the vertical.

The vertical is essentially the theme of the website where the article will be published.

2-part verticals should be considered as a whole (Construction & Contractors, Tourism & Traveling, etc.)

Heres an example of an article that uses both the keyword and the vertical well

Heres an example of an article that uses both the keyword and the vertical wellKeyword: Trucking

Heres an example of an article that uses both the keyword and the vertical wellKeyword: Trucking

Vertical: Business

. . .

Heres another exampleKeyword: humidifiers

Vertical: Construction & Contractors

Intersecting industriesIntersecting industriesThis last article is also a good example of using intersecting industries.Intersecting industriesThis last article is also a good example of using intersecting industries.With intersecting industries, the industry listed in the vertical needs to take precedence. Intersecting industriesThis last article is also a good example of using intersecting industries.With intersecting industries, the industry listed in the vertical needs to take precedence. The humidifier article touches on some home & garden and health & medical things. Intersecting industriesThis last article is also a good example of using intersecting industries.With intersecting industries, the industry listed in the vertical needs to take precedence. The humidifier article touches on some home & garden and health & medical things. But construction & contracting is still the main industry; the article focuses on the air in the entire house and on having a contractor install a whole house humidifier. About Special Considerations

About Special Considerations

About Special ConsiderationsThey trump all.Heres an ExampleKeyword: 3D Ultrasound

Vertical: Health and Medical

Special Considerations: "Please write about finding out the gender identity of a baby before it is born."

Ask Yourself

Ask YourselfDoes the keyword have a prominent place in the article?

Ask YourselfDoes the keyword have a prominent place in the article?or

Ask YourselfDoes the keyword have a prominent place in the article?orWas the whole keyword used in the ideation?

Ask YourselfDoes the keyword have a prominent place in the article?orWas the whole keyword used in the ideation? Does the keyword fall under the vertical?

Ask YourselfDoes the keyword have a prominent place in the article?orWas the whole keyword used in the ideation? Does the keyword fall under the vertical?If intersecting industries are used, does the listed industry take precedence?

Ask YourselfDoes the keyword have a prominent place in the article?orWas the whole keyword used in the ideation? Does the keyword fall under the vertical?If intersecting industries are used, does the listed industry take precedence? Does the article follow the Special Considerations?

If you answered Yes to these questions, If you answered Yes to these questions,

If you answered Yes" to these questions,

your article probably works for the keyword. If you answered Yes to these questions,

your article probably works for the keyword. AS alwaysIf you have any questions, email us at [email protected]