Greater relevancy

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    22-Nov-2014
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Transcript of Greater relevancy

  • 1. Who responded? Global survey of 2200 marketers Focused on datadriven marketing and the intersection of marketing and data 2 10/3/2013 Teradata Confidential
  • 2. What is data-driven marketing? Data-driven marketing is the process of collecting and connecting large amounts of online data with traditional offline data rapidly analyzing and gaining cross channel insights about customers and bringing those insights to market via a highly-relevant marketing campaign tailored to the customer, at their point of need. 3 10/3/2013 Teradata Confidential
  • 3. Whats trending? 4 10/3/2013 Teradata Confidential
  • 4. What kind of data are marketers using? 5 10/3/2013 Teradata Confidential
  • 5. How well are marketers using data? 000110 010101 001110 45% of marketers believe that data is their companys most underutilized asset 6 10/3/2013 Teradata Confidential
  • 6. Marketers must be data-driven 78% of marketers feel pressure to become more data-driven Teradata Data-Driven Marketing Survey 2013, Global 7 10/3/2013 Teradata Confidential
  • 7. What are marketers focused on? 8 10/3/2013 Teradata Confidential
  • 8. Efficiency? Hardly Only 1/3rd of marketing departments have embedded a data-driven marketing culture into their standard processes Teradata Data-Driven Marketing Survey 2013, Global 9 10/3/2013 Teradata Confidential
  • 9. Stop pointing fingers! 10 10/3/2013 Teradata Confidential
  • 10. And we wonder why 75% of marketers who attempt to calculate ROI report some kind of problem Teradata Data-Driven Marketing Survey 2013, Global 11 10/3/2013 Teradata Confidential
  • 11. Where is your company? 12 10/3/2013 Teradata Confidential
  • 12. Build your competitive advantage today 13 10/3/2013 Teradata Confidential