Intelligent Relevancy at All Touchpoints
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Transcript of Intelligent Relevancy at All Touchpoints
INTELLIGENT RELEVANCY AT ALL TOUCHPOINTS
INTRODUCTIONS
Chris ReighleyFormer Director of eCommerce
@chrisreighley
Over 53% of consumers touch 2 or more touchpoints on the path to
purchase online. eTailers are seeing over 15% of their traffic coming from Mobile Devices. Plus research shows that 80% of consumers coming to your site have already made a purchasing
decision before come to your site.
Consumer Decision Making Process
1.Problem recognition2. Information search3.Evaluation of alternatives4.Purchase decision5.Post-purchase behavior
MULTIPLE TOUCHPOINTS
The Purchase Path Of Online Buyers
Sucharita Mulpuru
Forrester Research, Inc.
HOW DID CONSUMERS FIND DEALS
The Purchase Path Of Online Buyers
Sucharita Mulpuru
Forrester Research, Inc.
TOUCHPOINTS THROUGH THE PATH TO PURCHASE
The Purchase Path Of Online Buyers
Sucharita Mulpuru
Forrester Research, Inc.
SMARTPHONE VS. TABLET | SMARTPHONE
Mobile Marketing: Not The same on Tablets as on smartphones
Elizabeth Shaw
Forrester Research, Inc.
SMARTPHONE VS. TABLET | TABLET
Mobile Marketing: Not The same on Tablets as on smartphones
Elizabeth Shaw
Forrester Research, Inc.
CONSUMPTION OF MEDIA
Smartphones Make Olympic Viewing More MobileJULY 20, 2012
47% from Mobile
Device
TAKE HOME POINTS
• Don’t think about your Digital Marketing Tactics – Think about the CONSUMER path to success.
• You are not SELLING something – You are SOLVING a PROBLEM.
• Every touchpoint matters – If you are only attributing success to the last touchpoint you are working in the dark.
INTELLIGENT RELEVANCY AT ALL TOUCHPOINTS
Chris ReighleyFormer Director of eCommerce
@chrisreighley