Keynote

Lars Fløe Nielsen, Founder

Sitecore Corporation

ln@sitecore.net / @ln_sitecore

Sitecore User Group Conference 2015

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The Experience Economy

Commodity0,5€/cup

Retail01,5 €/cup

Experience5€/cup

Customer Experiences drives loyalty and increase business value.

“The Customer experience is the totality of a customer's interactions

with a company or brand.”

Tim Walters, Digital Clarity Group 2014

Every customer’s journey to success is different

Digitaltouchpoints

Physicaltouchpoints

AWARENESS CONSIDERATION ACTION SERVICE LOYALTY

TVRadio

PR Wordof mouth

Direct mail Store Call center Call center IVR Promotionon invoice

Online Ads

Viralemail

Digitalbillboards Search

Landingpage Blog

3rd Partysites Website Mobile IM/Chat Blog Email Newsletter

Managed touchpoint

Unmanaged touchpoint

Customer 3Customer 2Customer 1

Decisions Are Not Made in Straight Lines

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The Problem

80%

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Sitecore

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The ideal conversation

WCM

Social

Software

Analytics Campaign

Management

E-CommerceMarketing

Automation

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The ideal platform

WC

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Man

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Per

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Op

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Mo

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Lea

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Customer Engagement Platform

Customer Databases

Co

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Cu

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DB

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The solution

Customer

Experience

Management

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ExperienceDatabase (xDB)

At the heart of great customer experiences is the sum of your knowledge of every customers past experiences

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Behavioral Segmentation

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Tools for the developer

Marketplace.sitecore.net

Sitecore doesn’t have it? Probablyyou can get it for free here…

• 19 sitecore modules• 472 shared source modules• 29 3rd party modules

knowledgebase.sitecore.net

Directly from the support and techteams to you.

Issues, how-to’s and securitybulletins.

doc.sitecore.net

Official Sitecore 8 Documentationweb site.

community.sitecore.net

Where you get answers, discussfeatures and build your reputation.

Replacing sdn forums.

• More than 1850 new membersin less than 2 weeks.

• Social features such as friends, groups, following

• Reputation, badges, awards• Private or public groups• Notificiations

dev.sitecore.net

You need it, we got it! The official download area.

Sitecore YouTube channel -www.youtube.com/user/mastersitecore

• 42 videos so far

ROCKS! (of course)

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And a few research projects going on…

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Standard upgrade: As we know it now. Customers must apply multiple upgrades.

Example: Upgrade from 7.1 -> 7.2 from 7.2 to 7.5.

Express upgrade: Allows you to go directly across multiple versions.

From 6.6, 7.2 directly to latest (being released with 8.2)

Express upgrades

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Detection Services consist of:

• Location detection (through IP Geolocation lookups)

• Device detection (through User Agent lookups)

Two main areas for delivery:

• Client

• Lookup Client integration into the Platform

• Cloud

• Cloud Infrastructure for IP Geolocation detection (Service, Consumption and Subscription)

• Cloud infrastructure for Device Detection (Subscription only – App Center app)

Detection Services

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Sitecore CMS

CMS Foundation is changing.

Advanced Language fallback

Looking to optimize the UI of CMS and Desktop.

Sitecore CMS

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MVC vs Forms

• MVC is all. All is MVC

• The Era of Forms will end.

• Will we have dual product for a while?

Features

• Cloud/Server optimized, e.g. Roles and Services

• Opt-in model ensures small footprint and high throughput

• Unifies WebAPI/SignalR/MVC frameworks

• Promotes decoupled components and ships DI OOB

• New developments will be in .net 5.

ASP.NET 5.0

Recommendation: Build in MVC now, and you have the ability to upgrade.

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MS SQL Server 2016

SQL Server is designed around Cloud First

Big Data, scale-up AND scale-out.

Comes with non-sql data model.

Machine Learning

Microsoft Azure ML

PowerBI

Research projects

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Sitecore will be investing significantly in Machine Learning over the next couple of years.

• Machine learning frameworks, e.g. Azure ML.

• Built into Sitecore: E.g. Clustering

Native and external support for:

• Supervised ML

• Unsupervised ML

Machine Learning in Sitecore

Thank you

Sitecore User Group Conference 2015 37