Digital Finance Sitecore Finland: Michael Leander keynote presentation

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    06-May-2015
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Michael Leander's keynote from the Digital Finance Event in Helsinki, Finland.

Transcript of Digital Finance Sitecore Finland: Michael Leander keynote presentation

  • 1.Digitalmarke,ngtrendsfor nancialservicesmarketers KeynotespeakerMichaelLeander Helsinki,Finland,24April2014 >www.michaelleander.me >www.sitecore.net

2. Seepicturesfromtheeventhere 3. GettheDigital Maturityinthe FinancialSector inFinland Infographichere 4. Thisslidedeckdoesnotcontainthe videos,butyoucangoto www.marke,ngtelly.comtondthem FrenchviralvideoPaperhere CatherineTateTheTranslatorhere 5. TheimportanceofEsinthe onlinespace 1. Expecta,on 2. Excellence 3. Exci,ng 4. Experience 5. Emo,ons (leadingto acHon) 6. Enablement 6. Concepts&Ideas DigitalFinance Threats, Trends, OpportuniHes One customerata Hme Mobility Social,Local (SOLO) MichaelLeander:@michaelleander#[email protected] 7. Keypoints Keydieren,atorisdeliveringanexcepHonal customerexperiencethroughoutthelifeHmeof idealcustomersprovidingpreferenHalserviceto highLTVs SOLOSocialisLocalandsoisMobile;bringing localtosocialempoweringindividualemployees toeecHvelyserviceindividualcustomers Omnipresenceisthegameyouplay.Itsdicult, butwiththerightstrategyandpropertoolsin place,itisawinningposiHon 8. TheFutureisHereNow, itisjustnotevenlywidely distributed 9. DierenHateand standout 10. FinancialServicesTrends&Innova,ons 11. FinancialServicesTrends&Innova,ons Sourcehere: h*p://www./.com/cms/s/0/0e0ef050-c16a-11e3-97b2-00144feabdc0.html#axzz2zljZJxYX 12. Get10Facebook friendstovouchfor youtogetyour quickloan 13. FirstNa,onal Bank innova,on through consumer insights SEEVIDEO>>>hZps://www.youtube.com/watch?v=mMzSaG9T5M0 Desire + Like Interaction Recommendation - Action Engagement Shareisgood Ac7onisbest LikeisNOTacurrency,[email protected] 28. Thepowerofsocialisintheshare Pagelikes 5.000 Shared 222 Reach 23.168 Clicks ? Likes 74 Callto acHon 29. Maketheonsiteshareeasy-> andmakeitcount Thinkabout - Images - Sharedtext - Howtomake theshare convert 30. Whatisthebiggestreasonfor customersdefec,on? Priceofservice Dissa,sfac,on Dontgetaeen,on 31. Reasonsforcustomerdefec,on 32. OwnThe Experience 33. Theexperience startsandends withmarke7ng 34. Nomoreonesizetsall nomorepretending 35. Personalizedwith7tleand name Targeted relevantoer Imageandcopybased onlifestage 36. Personalizeand/orcustomize theonlineexperience 37. Sta,capproach:Homepage 38. Sta7capproach:Whatdoesyour visitorwanttodonext? 39. Modelforcontent,customiza,on andpersonaliza,onplanning 40. FURDIC->Thefeelgoodfeelingrelatedto youronlinepresence CanyourvisitorsFURDIC? Find Understand Relate Do Interact Complete(transacHon) 41. FIND, Serve, Convert Dynamic Entry page Campaign Google Social 42. AmIintheright place? Looksfor signals Findssignal quickly Nosignals found Goodexperience 43. Usecommonsense>increase yourconversionrates BanneradverHsement Landingpage 44. TheDangerofBand Wagon&The Urgencyof Mobility,Local 45. New challenges, new opportunities, new fads Touch 46. Newopportuni7estointeract andgetaresponsefromyour audienceusingQRcodes(ornot) 47. Drinkandscan ifyoucan! 48. Scanand download abook 49. Howdoes mobile&relevant 7meandplace oers7einwith theoverall customer experienceand your webpresence 50. Yourrole inthe mobility space LocaHon based services Local(branch level) interacHons Content opportuniHes Customer servicepoint 51. InSummary:OwntheExperience >AnHcipate customerneeds >ProvideHmely service >DierenHate communicaHon >Personalize communicaHon >Understand preferences 52. Whattothinkaboutnext 1. Howdoyououtlinethebuyingprocessofyouraudience?Andhowto alignthatwithyoursellingprocesses?Customerjourney,personas 2. Whatarethemaindriversfordeliveringapersonalcustomer experienceonline?(matchcustomerexpectaHons) 3. Howcanyoutaketherststeptowardsbeeertarge,ng?Online onsite,indirectcommunicaHon? 4. Whatdoescontextualcontentmeanforyouandhowcanyouembrace thatconcept? 5. Howcanyouensurebeeercontrolofwhatpeoplesharefromyour webpresencepictures,headlines,text? 6. Howcanyouestablishonedatarepositorycontainingproledata, behavioraldataandtransacHonaldata? 7. Howcanyouestablishaneec,veworkowforallowingyoutocreate andtestcontentpages,productpages,e-commercepagesonthey andwithminimumeort? 53. Wanttoknowmore? Hereswhattodo SitecoresresourcesecHon.Lotsofgreatcontentthere hZp://www.sitecore.net/Resources.aspx Comesayhi&jointhefunoveratmyFacebookpage hZps://www.facebook.com/michaelleandernielsen StaytunedformorecontentonTwieer hZp://www.twiZer.com/michaelleander JoinourCMOGrouponLinkedinhere hZp://www.linkedin.com/groups/Chief-MarkeHng- Ocers-Exclusive-2268050 QuesHonsorneedinput,sendmeanemail [email protected] 54. Iknewyou wouldbe awesome! [email protected]