From: Jeeni

To: Jeeniusers@jeeni.net

BUILDING A RESPONSIBLE EMAILING LISTEMAIL MARKETING

< email marketing for several reasons: >YOU MAY USE

HI!

AGAIN

€ $ £ OFFER

MISS U

MORE?

HI!

MISS U

<Say welcome!>

<Invite to reorder>

<Remind to complete purchases>

<Reengage>

<Announce special sales>

<Update your lists!>

<Cross-sell or Up-sell>

<Send newsletters>

</…+>

<Do your customers really want to hear from you?>

OR…

…NOW

<Do they actually know you?>

HOW

<Do you build your emailing list?>

In email marketing is

necessary to build a

If your bounce rate

is high

If your “customers”

complain about you to

antispam authorities

to improve deliverability

<SENDER REPUTATION>

<Your IP will probably be>

<OPT>@SPAMMER*

<and your em@ils will

never land in your

customer’s inbox>

COMPLAINTS OFTEN MEAN TO BE BRANDED AS

<HERE SOME WAYS TO

BUILD AND MANAGE

YOUR EMAILING LISTS>

SIGN UP NOW!

<Some prospects land on your website. They buy or get some free-content

for which they must sign up. That’s a good way to get data to build the

emaling list, right? Yes! Have a look at this “OPT” practices>

<L e t ’ s s t a r t w i t h t h i s c o m m o n s t o r y >

<OPT-OUT: the pre-checked box…>

<OPT-IN: the customer check the box…>

COMPLAINTS

UNSUBSCRIBE

OR

<THIS PRACTICE IS LEGAL BUT NOT NO SO RECOMMENDABLE AND INCREASINGLY LESS USED>

"Yes, please sign me up for your email newsletter!"x

There are three different opt-in practices

People sign up

through a

registration form…but

actually someone can

do it instead of them

and they may get

mad

After signing up,

people receive a

welcome email with a

link to unsubscribe.

It is definitely

better but it still

can improve

People sign up and

receive and email

with a link. Once

clicked they to get

added to the list!

& You get people

+ interested

Opt-in Confirmed Opt-in Double Opt-in

<IN AVERAGE 78% OF OPT-IN EMAILS HAVE REACHED INBOXES IN 2013> (Source: Return Path)

<OPT-DOWN: the unsubscribe process>You’ve got things to say before your subscribers go

<Reasons why people

want to unsubscribe>

Emails are

irrelevant78%

Too many

emails!

(only)really

want to go

71%

26%

<Ask your subscribers

how they wanted things

to be,before leaving>

Frecuency of messages

Preferred content

Preferred channel

Others…

<With an Opt-

down strategy

you might:>

Avoid losing a

subscriber

Customize accounts

Get data for

segmentation

Know what can be

improved

<Sometimes,

companies

include a

box,not easy

To see>!

PRE-CHECKED

<Start receiving

emails they

never ask for…>

PEOPLE

DID I SIGN UP

<… and ask

themselves

to this?>

* SPAM AND BLACKLISTS<SPAM is an unsolicited email

sent to a large number of

users>

<It is so easy to create if

someone starts sending

messages indiscriminately>

<You can become spammer

unintencionally. So your IP

gets blacklisted and your

emails do not get through>

<Your subscribers report

your emails as SPAM>

<Someone in your IP range

is considered a spammer

and SPAM filters ban the

entire block of IP>

<Some cheat competitor

subscribes to your list and

report your email as SPAM>

Avoid using “spammy words” in the

subject

Write correctly the name of your

subscribers

Check if the HTML code of your

message is correct and include a

Plan-text alternative.

Check is your IP is blacklisted or

consider spam-friendly

Build a responsable emailing list!

Your subscribers must always say:

yes, I know this guy!

<Free!, Insurance,

Opportunity, Click now!,

Limited time, Buy,

Order, No fees…+>

Spa

mm

ywo

rds

<ASK, SEGMENT,

CREATE WELL-WRITTEN

CONTENT AND EASE THE

UNSUBSCRIPTION>

4fin

al ti

ps

Created by

Use Jeeni and a standard web browser to create and send all your communications by Email, Social Media and Mobile.

info@jeeni.netwww.jeeni.net

Content and design by Luis Salerno @salerno_luis

Get more: http://goo.gl/zC6gK

(Source HUbspot)