RTB Research - Realizing the RTB Video Opportunity for Brand Marketers - Forrester
Emailbidding the Emailing RTB Platform
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KEEP CALM and join the EMAILING REVOLUTION
Transcript of Emailbidding the Emailing RTB Platform
KEEPCALM
and join the
EMAILING REVOLUTION
2014Emailbidding is born
JOIN THE EMAILING REVOLUTION!
RTB Emailing Big Data Ad PressureThe only EmailingMarketplaceReal-Time biddingSmart algorithm
Millions of addressesOpt-in databasesAdvanced targetingcriteria
DeduplicationSupression listsIP and domain namesmanagement
RevolutionaryAND Simple
Your campaign in 4 clicksDefine your targetDefine your bidPreview your emailDefine your advertising pressure | deduplicate withyour own database...and shoot your campaign !
Follow your performance:A/B test your messageTrack all actions (sales, leads)Follow up with real-time statisticsManage your budget
The smartest algorithm on the market to improvethe performance of your campaigns
A proprietary technology - 2 years of R&D
The algorithm
Our Databases
2M
Scandinavia
3M
Spain
2M
Netherlands
2M
Portugal
2M
Italy
3M
Belgium
3M
Poland
8M
France
PremiumOpt-in
2M 2M
7M
2M 6M
2M
8M
today
T2 2015
3M
4M 4M
10M
4M
8M
6M
5M
16M
age
location
sex
interest
device
Figures 2014 : 25 millions of @
Target women from 35 to 50 Geolocate your target Define your bid
Load your shops with buyers!
Objective: Make her visit your
shops and buy with a voucher
Target:
THE HOUSEWIFE
Target men age 35-45 Geolocate your target Define your bid
Get tons of phone calls!
Objective: Make him test
and drive your cars
Target:
THE FATHER
Target women age25-35 Geolocate your target Define your bid
Get new customers!
The Fashionista
Objective: Make her buy
your products
Target:
KEEPCALM
and be an EARLY ADOPTER!
Emailing
Big Data
Security
Ad pressurePerformance
Self-Service
RTB
?
WE HAVE
NO
PREDATORS
