Kenshoo social 02062013

Kenshoo: Proprietary and Confidential InformationKenshoo: Proprietary and Confidential Information

Intro to Kenshoo Social

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The Kenshoo Solution – Search + Social

Closed-loop Targeting. Universal Integration. Dynamic Attribution.

Infinite Optimization.


Delivering intelligence, automation, ease…

• Intuitive UX

• Collaborative toolset

• Visual dashboards

• Budget planning

• Portfolio optimization

• Dynamic attribution

• Distributed infrastructure

• Systems integration

• Multi-channel tracking


…and results.

Results: average return on ad spend for Kenshoo clients$8+

totaling over billion in annual sales revenue$25


Powered by 330+ global employees. . .


Food & Beverage

Empowering the world's most sophisticated marketers

of the Top 5U.S. Travel Websites4

of the Top 10Global Hotel Groups6

of the Top 10Global Telcoms6

of the Top 10Global Retailers7

of the Top 10Global Agency Networks10

of the

Fortune 50 Companies23

Pure Plays

Agencies Retailers

Apparel

Publishers

Automotive

Consumer Electronics

Travel & Hospitality

Entertainment

Telecom

Education & Careers

Home & Garden

Financial Services

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Why Kenshoo Social?

• Our Mission Statement / Approach Illuminating the value of social media for brands through dynamic technology

• Kenshoo Social 2.0 built from the ground up for social marketers

• Strategic Preferred Marketing Developer (sPMD)

• Unmatched experience, performance and scale

• Demonstrated success with ROI-driven FB campaigns

• Uniquely positioned in Search + Social + Retargeting


Kenshoo Social Ad Manager 2.0Quickly and easily create and launch campaigns at scale

Intuitive Ad Creation Flow

• Quickly create and replicate ads

and campaigns at scale

Flexible Campaign Structures

• Choose one ad per campaign to

control ad delivery, spend and and

easily A/B test creative

Automatically Divide Segments

• Quickly create custom

demographic target ranges


Kenshoo Social Ad Manager 2.0Power and performance at your fingertips

Flexible Data Views

• Customize columns for action

types, performance metrics,

targeting and ad settings.

Bulk Edit Ads & Campaigns

• Quickly edit inline

• Mass edit select elements

Ad & Campaign Cloning

• Easily duplicate ads into same or

new campaign

• Edit select elements while cloning


Kenshoo Social Ad Manager 2.0Easily identify, sort and undo changes

High Level Change Categories

• Quickly sort changes by type

• Syncs, Sync Errors, Edits, Ad

Creation, Imports

Enhanced Tooltip Messages

• Explanation of error reason and

suggested actions

Easily undo changes

• Undo changes in any order

• Guidance to prevent unintended

consequences

• Quickly revert evergreen or

seasonal campaigns


What is Kenshoo Social Exchange?

• Real time, Intent based, Retargeting, on Facebook

• Bottom of the funnel, highly converting audience.

• FBX = largest, highest quality retargeting inventory

• Search + Facebook Ads + FBX = complete DR program

• Fully Managed Program


How does Kenshoo Social Exchange Work?

1

2

Marketplace Ads

FBX Ad

Step 1: User visits

e-commerce site

Step 2: User visits

Facebook and sees

custom ad based on

web activity


Why Kenshoo Social Exchange?

• Use One Provider for FB marketplace and FBX campaigns.

• Measure & Attribute FBX in relation to All Facebook and

Search Performance

• Leverage Product Feeds for Dynamic Creative

• FBX is New - Let the Experts demonstrate Success

• Bottom line - Better results than Display retargeting


Custom Audience Targeting

• Leverage existing database to target users

on FB by email addresses and phone

numbers

• Utilize all ad types (page posts, sponsored

stories, social ads and web ads) while

targeting defined custom audiences

• Increase both life-time-value of a customer

and customer retention through advertising

based on product/service life cycle and

purchase patterns


Impression Tracking - Overview

Uses integration with FB ViewTags to

track influence of impressions on user

acquisition

Attribution & reporting on conversion

events that included a Facebook ad

impression in the path-to-conversion

Available on all Facebook ad types

(except Sponsored Results)

Can include 2nd view tag from 3rd party

tracking provider

Daily path-to-conversion and view-

through conversion reports generated at

the ad level

Priced on a CPM model


Multi-Touch, Multi-Channel Attribution

Path to Conversion

black pumps


Zappos uses Kenshoo Social to Measure Sales and Revenue Attributable to Owned & Paid Social Media

Case Study: Zappos Owned & Paid Media Conversion Attribution

Dramatic ROI generated through owned media posts & paid amplification


Click Thru RateINCREASED BY

186%

Cost Per ClickDECREASED BY

77%

ConversionsINCREASED BY

331%

Kenshoo Social Driving Results in 2012

After 12 months powered by Kenshoo Social:

This data set includes Kenshoo Social clients that launched or maintained social advertising campaigns between January 1 and

December 31, 2012 and remained active continuously on Kenshoo during the 12 month period.

Data in this set covers over 55 billion total impressions and clicks.


Social Marketing Education & Empowerment

Kenshoo Social has built a client training program to teach your team how to succeed in

Facebook advertising:

• Evaluating Your Facebook Strategy

• Facebook Planning

• Ads Execution

• Optimization

• Reporting

• GET CERTIFIED!!


Kenshoo Social - the most experienced team in the industry

4+ years social media

experience

3+ years managing

social media campaigns

7+ years online ads

experience

6+ years managing


5+ years managing


5+ years social media

experience


Global Coverage. Local Execution. 24x7

CLIENT SERVICES• Day to Day Support

• Fully Managed Campaigns

• Platform Training

• Solution Consultants

ACE ENGINEERS• Closing Urgent Cases

• Data Processing Needs

• Flexible Engineering

• Onboarding Support

PROFESSIONAL SERVICES• Technical Resource

• Custom Projects

• Report Configuration

• RealTime Campaign Development

CLIENT


Key Differentiators - Take Aways

Leveraging Search Intent data for infinite optimization

Platform & Expertise for Highly Scalable Facebook campaigns

FBX, Custom Audiences, In-app Conversion Tracking

Actionable Insight through Tracking & Consumer Behavior Reporting

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Thank you

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Thank you

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Kenshoo social 02062013

Technology

Transcript of Kenshoo social 02062013