K8 Introduction from Kenshoo CMO Aaron Goldman
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| Kenshoo: Proprietary and Confidential 1 Introduction Aaron Goldman – CMO, Kenshoo
description
Kenshoo CMO Aaron Goldman's introduction presentation from Kenshoo's global client summit, K8, on September 9th, 2013.
Transcript of K8 Introduction from Kenshoo CMO Aaron Goldman
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Introduction
Aaron Goldman – CMO, Kenshoo
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FROM ALL CORNERS OF THE EARTH…
Thanks for being here!
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Thank You to Our Partners
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Agenda
8:30 - Welcome• Yoav Izhar-Prato, CEO, Kenshoo
9:00 - Keynote: Agile Innovation• Shar VanBoskirk, Principal Analyst, Forrester
10:00 - Partner Case Study • BrightTag
10:15 - Coffee Break
10:30 - Fireside Chat – Social Trends• Sivan Metzger, SVP Business Development, Kenshoo• David Fischer, VP Business and Marketing Partnerships
11:00 - Research: Facebook and Kenshoo• Josh Dreller, Director of Marketing Research, Kenshoo • Rob Creekmore, Attribution Lead, Facebook
11:45pm - Partner Case Study• adMarketplace
12:00 - Lunch Break• Working Lunch, Verbena A & B • Networking Lunch, Mission Blue
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Agenda
1:00 - Research: Yahoo and Kenshoo• Josh Dreller, Director of Marketing Research, Kenshoo• Edwin Wong, Product & Media Insights, Yahoo!
1:45 - Kenshoo Ecosystem Challenge (Resort Grounds)
3:45 - Partner Video• BoostCTR
4:00 - Keynote: The Personal Economy• Sir Michael Moritz, Chairman, Sequoia Capital
5:00 - Partner Case Study• Shoutlet
5:15 - Kenshoo Product Updates• Will Martin-Gill, SVP Product, Kenshoo• Fiona Gill, VP Global Client Services, Kenshoo
6:00 - Closing Remarks, Callippe• Ted Krantz, SVP Revenue, Kenshoo
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Agenda
6:15 - Networking Reception & Partner Toast, Callippe Terrace • Resolution Media
6:30 - Infinity Awards Presentation, Callippe Terrace • Ecosystem Challenge and Infinities winners
7:00 - Dinner Reception, Verbena A & B, Cooking School and La Mariposa
9:00 - 11:00 - Trolley Service back to San Francisco
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The Road to Infinite Optimization
Kenshoo.com/TheRoadToInfiniteOptimization
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The Road to Infinite Optimization
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The Road to Infinite Optimization
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The Road to Infinite Optimization
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The Road to Infinite Optimization
OFFLINE ONLINE MOBILE
SEM | SEO | Social | Display | Retargeting | Comparison Shopping | Affiliates
CHANNELS SYSTEMS
SearchSolutions
SocialSolutions
TAG MANAGEMENT WEB ANALYTICS E-COMMERCE CALL TRACKING CRM AD SERVERS
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The Road to Infinite Optimization
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The Road to Infinite Optimization
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The Road to Infinite Optimization
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The Road to Infinite Optimization
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The Road to Infinite Optimization
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The Road to Infinite Optimization
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Digital Marketing is an Art and a Science
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Strike the Right Balance
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Create Your ROI Masterpiece…
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…with Rami Meiri
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Are You Up to the Challenge?
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What Powers Your Infinite Optimization?
