The Kenshoo Story - Original Version
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Kenshoo: Proprietary and Confidential Information | 1 The marketing universe: consumers and brands are lost Source: Opte.org SoS Industry plagued by services companies relying on manually spending ad budgets Advertisers struggle to find customers in the digital world
Transcript of The Kenshoo Story - Original Version
Kenshoo: Proprietary and Confidential Information | 1
The marketing universe: consumers and brands are lost
Source: Opte.org
SoS
Industry plagued by services companies relying
on manually spending ad budgets
Advertisers struggle to find customers in the digital world
Kenshoo: Proprietary and Confidential Information | 2
The Kenshoo story
2006Search: Service? Software?
Source: Opte.org
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2007POC: Service + Software
The Kenshoo story
Source: Opte.org
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The Kenshoo story
2008Enterprise Search: Software! (Sequoia Capital, Arts Alliance)
Source: Opte.org
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2009Local Search: Automation and Scale
The Kenshoo story
Source: Opte.org
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2010Social: Targeting and Branding
The Kenshoo story
Source: Opte.org
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2011Optimization: Integration and Attribution
The Kenshoo story
Source: Opte.org
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The Kenshoo solution
Technology driven approach that dissolves channels fragmentation
and diversification by simplifying paid customer acquisition and
retention
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The Kenshoo Solution
