Keeping Veggies in Minda project by Max Zamkow

habits.stanford.edu

Challenge:

Influence at least 5 people to create a stronger habit of eating vegetables each

day.

General Target: University Students (18 - 25)

Specific Target: A group of students who                             see each other daily

Assumptions:

Most mobile devices are MMS enabled

Seeing each other daily increases likelihood of communication

The Plan: Competition

Use Competition to motivate the participants to eat more veggies and become the Veggie

King / Queen!

Methods: Trigger

At least once a day, before meal-times, each participant was sent a MMS with a (humorous) picture of a vegetable and caption regarding eating veggies

Methods: Motivation

Each evening, each participant was sent a scoreboard showing a comparison between their veggies eaten and all of the other participants for the previous days

Methods: Results Collection

Embedded in the evening scoreboard email was a google form to input the number of veggies eaten that day

Results

Discussion

• Worked pretty well for a couple people, less for others

• One person blew out the competition, left others not wanting to continue competing

• Early competition was interesting. Participant 1 bought a large bag of veggies, pointed to the number of servings (7) and proceeded to eat them all in front of the others