Keeping the customer in mind: a lesson for Telco's
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Transcript of Keeping the customer in mind: a lesson for Telco's
Why Telcos need to think like their customers when it comes to providing SaaS
infrastructureDavid Strom
Telco Cloud 10/14
Agenda
My backgroundJourney to the customer4 key infrastructure choices4 key metricsHow two enterprises moved into the cloudTakeaways and lessons learned
My background• Analyst at Gigaom Research• Former Editor-in-Chief at
Network Computing, Tom’s Hardware.com
• Toiled in end-user computing back in the mid 1980s
• Written two computer technology books
Journey to the customer
The evolution of the cloud
On-premises apps running on their company-owned physical servers
Virtualize these servers to in-house hypervisorsMove apps to the public cloudBuild hybrid cloudsUse co-lo or managed services facilities
4 key infrastructure choices
Can your current internal apps be converted into something with a Web front end?
Can your business logic be hosted elsewhere and be made more scalable?
Can you provide security as a service layer for your apps? Can you virtualize each of your servers without losing
performance, security and reliability?
4 key metrics
What is your response time for issue resolution and other internal support needs?
Can you calculate your app-level return on investment? What is your end-to-end app latency? What is the frequency of overall infrastructure outages?
Case study: Engagency.com
Case study: CrazyForEducation.com
Takeaways
It is all about speed of app deliveryThe rate of evolution varies tremendously for each business, and for
departments within each businessThere is no single monolithic appThere is also no single cloud situation Mobile devices have become the defacto computing endpoint IT staffs will have to evolve and become more collaborative Everything becomes browser-based, even mainframe apps Availability and disaster recovery needs to be baked into everythingSelf-service portals are critical