Katalog

Eyewear Collection Presentation September 2012

HISTORY: Swiss roots & Global player

1851 Bally is founded in

Schöenenwerd, Switzerland by Carl Franz Bally

1870 European leader in shoes

production, technology pioneer

1900 Global player with 3200

workers selling 2m pairs of shoes

1881 First company-owned retail store

opens on New Bond Street, London

1857 Bally is now exporting to foreign markets including South America

HISTORY: Pionneer & Luxury brand

1947 Bally provides shoes

for first Himalayan expedition

1953 Bally shoes walk atop Mt Everest

1976 First collection of ready-to-wear,

handbags and accessories

1951 Bally launches the acclaimed men’s Scribe, named after the luxurious Parisian

hotel

1969 Bally supplies components for boots

worn by Neil Armstrong during moon walk

80’s & 90’s Iconic Busy-B and Transpotting collections are launched.

Bally continues its international focus, opening and renovating stores all over the world

2008 The Labelux Group, a Vienna-based luxury goods holding

company, acquires Bally International

2009 Bally’s online store opens at www.bally.com

2010 Bally appoints British design-duo Michael Herz and Graeme Fidler as Creative Directors

HISTORY: Bally Today

Innovative new projects include collaborations between London’s Central St Martins College of Art and Design, Art Basel, Art Basel Miami Beach and Zurich University of the Arts

BALLY SWITZERLAND: DNA

= Swiss by Nature, Global by Reputation

= Global Leader in Leather

= High Expertise in Shoes

= Rich Archive

= Superb Craftsmanship

= Unrivalled Quality

= Modern, Contemporary Style

BALLY SCRIBE

BALLY SIGNIFIERS

Classic heritage and personality of BALLY - Crest - Goat - «B» - Trainspotting

BALLY WOMEN’S A/W 2012 COLLECTION

ICONIC ITEMS WOMEN’S A/W 2012 COLLECTION Contemporary style combining heritage and modernity with leather always to the fore

BALLY MEN’S A/W 2012 COLLECTION

ICONIC ITEMS MEN’S A/W 2012 COLLECTION Contemporary style with strong emphasis on leather pieces and details

Bally’s interactive experience During Bally’s presentation of its A/W 2012 men’s collection in January 2012, invited guests were treated to an exciting opportunity to explore the World of Bally through a unique interactive space that showcased an extraordinary array of specially currated multimedia content as well as Bally’s

innovative Scribe Configurator App

SCRIBE CONFIGURATOR APP

VIP

Courtney Love Wearing a Bally SS12 leather coat

NY - August 2012

Diane Kruger Wearing Bally SS12 Stredas sandals

LA - July 2012 Miranda Kerr

Wearing Bally SS12 Stredas sandals NY - July 2012 Sunny Wang and Dinesh Tandon

Taiwan Bally store opening February 2012

DISTRIBUTION

Chic, luminous, wood, white, brown

DISTRIBUTION: Rejuvenated stores

DISTRIBUTION: Points of sales Points of Sales: 688

Retail 159 Franchisee 75 Multibrand 336 Duty Free 93 Outlets 25

Retails & Outlets: 184 Australia 9 Hong Kong 10 China 56 Singapore 4 Austria 2 Switzerland 12 Germany 9 Netherlands 1 Spain 6 France 8 UK 5 Ireland 1 Italy 3 USA 15 Japan 42 Turkey 1

15 48 70

42

9

New Town Plaza, Hong Kong September 13, 2012

NEW OPENINGS

The Bally newest store in Hong Kong at New Town Plaza represents Bally’s sense of luxurious: graceful color palette and natural materials (marble flooring, whool carpet, alcantara shelves, glass tables etc.) are contrasted against light and dark surfaces, endowing the store with depth and grandeur.

BALLY Eyewear

Women and Men

Early Forties

High-class

Sophisticated

Refined

Sport chic

BALLY EYEWEAR: Positionning

TARGET:

BALLY EYEWEAR: Competitive advantages

• Bally: an accessory brand since 1851.

• L’Amy: a know-how since 1810.

• Glasses: an obvious declination.

• Products inspired by shoes and leathergoods codes and designed in collaboration with Bally Creative Directors.

• A modern collection with contemporary style.

• A luxury collection using premium material (titanium, carbon, leather…).

• A collection targeting both Men and Women: higher visibility in stores.

• « Made in France » label.

• A whole collection (ophthalmic and sun) of Asian Fit.

BALLY EYEWEAR: Sunglasses Collection

MEN 1st COLLECTION WOMEN 1st COLLECTION

13 sunglasses models (47 skus) 8 themes

12 sunglasses models (42 skus) 7 themes

GRAND TOTAL: 15 themes - 25 models

TRAINSPOTTING THE CREST “B” BLOCK THE GOAT

BALLY EYEWEAR: Codes

Sunglasses collection for Men

SEGMENTS

POSITIONNING Craftsmanship

Heritage

SPORT & CASUAL

Easy to wear Comfortable

Modern

Functionality Durability

Added value

Image

OFFICE TOP

MEN COLLECTION: Segmentation

Beige color inside temples recalling Bally shoes’ inside and the Crest

B block, Trainspotting (black & white)

Trainspotting (red) Acetate

Metal Injection

Titanium Stainless steel

Carbon

Leather Acetate

CODES

MATERIALS

GLASSES

Casual

CASUAL & SPORT

OFFICE

BY4002A BY4001A BY4000A

BY4006A BY4005A BY4004A

BY4010

BY4009A BY4008A

BY4011 BY4012A BY4013A BY4010A BY4011A

BY4007A

MEN COLLECTION: Products segmentation

TOP

TOP

Craftmanship Heritage

MEN COLLECTION : Top

BY4002A

BY4001A BY4000A

• Acetate sunglasses with the Crest and Bally logo incrusted under epoxy on both temples. • Specific beige lamination on the inside of the temples reminding the inside and the sole of the shoe. • Metal trim on the frame to enlight both sides • B block on the left temple tip as a signature detail.

Grey polarized cat3 Brown cat3 Brown cat3

COLOR SIZE

57/18

LENSES

C00 Black C01 Tortoise C10 Black/tortoise

BY4000A

C00 C10C01

TOP SEGMENT

C00 C11

• Acetate sunglasses with the Crest and Bally logo incrusted under epoxy on both temples. • Specific beige lamination on the inside of the temples reminding the inside and sole of the shoe • Metal trim on the frame to enlight both sides • B block on the left temple tip as a signature detail.


COLOR SIZE

56/17

LENSES

C00 Black C01 Tortoise C11 Green Tortoise

BY4001A

C01

TOP SEGMENT

• Metal frame with bridge and temples recovered by leather. • Leather windsor rims. • Pilot shape. • B Block metal piece on both endpieces. • B block on the left temple tip as a signature detail.


COLOR SIZE

60/15

LENSES

C00 Black C32 Chocolate C22 Cacao

TOP SEGMENT BY4002A

C00 C32 C22

OFFICE

Functionality Durability

Added Value

MEN COLLECTION : OFFICE

BY4006A

BY4005A BY4004A

BY4007A

• Metal frame. • Trainspotting in black and white. • B Block metal piece on both endpieces. • B block on the left temple tip as a signature detail.

Grey cat3 Brown cat3 Grey cat3

COLOR SIZE

59/17

LENSES

C00 Black C02 Brown C10 Light Gun

BY4004A

C00 C02 C10

OFFICE SEGMENT

C00 C02 C20

Grey cat3 Grey cat3 Brown cat3

COLOR SIZE

59/15

LENSES

C00 Black C02 Silver C20 Gold

BY4005A OFFICE SEGMENT

• Metal frame. • Trainspotting in black and white. • B Block metal piece on both endpieces. • B block on the left temple tip as a signature detail.

C00 C10 C02

Grey polarized cat3 Grey cat3 Brown cat3

COLOR SIZE

59/17

LENSES

C00 Black matt C10 Light gun C02 Dark brown

• Combination sunglasses • Titanium front with temples in carbon. • Specific Bally hinge with Black and white Trainspotting and B Block. • B block on the left temple tip as a signature detail.

BY4006A

mat

OFFICE SEGMENT

C10 C02

Grey cat3 Brown cat3 Grey cat3

COLOR SIZE

59/15

LENSES

C10 Light gun C02 Dark brown C20 Black shiny

OFFICE SEGMENT BY4007A

• Combined sunglasses • Titanium front with temples in carbon. • Specific Bally hinge with Black and white Trainspotting and B Block. • B block on the left temple tip as a signature detail.

C20

CASUAL & SPORT

Facile à porter Comfortable

Modern

MEN COLLECTION: Casual & Sport

BY4010

BY4009A BY4008A

BY4011

BY4012A BY4013A

Grey polarized cat3 Grey cat3 Grey cat3

COLOR SIZE

63/15

LENSES

C00 Black matt C20 Black shiny C10 Grey

• Plastic frames. • Metal plate on the bridge reminding Trainspotting. • Metal plates on both temples with Trainspotting and Bally logo engraved. • B block on the left temple tip as a signature detail.

BY4008A

shiny matt

C00 C20 C10

CASUAL & SPORT SEGMENT

Grey cat3 Grey cat3 Grey cat3

COLOR SIZE

60/17

LENSES

C00 Black matt C20 Black shiny C10 Grey

shiny

BY4009A

matt

C00 C20 C10


• Plastic frames. • Metal plate on the bridge reminding Trainspotting. • Metal plates on both temples with Trainspotting and Bally logo engraved. • B block on the left temple tip as a signature detail.

Green cat3 Brown cat3 Brown cat3

COLOR SIZE

61/18

LENSES

C00 Black C01 Tortoise C32 Chocolate

• Acetate sunglasses with B Block metal piece on both endpieces. • B block on the left temple tip as a signature detail.

BY4010 & BY4010A

C00 C01 C32


Grey cat3 Brown cat3 Brown cat3

COLOR SIZE

58/16

LENSES

C00 Black C01 Tortoise C32 Chocolate

BY4011 & BY4011A

C00 C01 C32


• Acetate sunglasses with B Block metal piece on both endpieces. • B block on the left temple tip as a signature detail.

Grey cat3 Gradient brown cat2 Gradient blue cat2

COLOR SIZE LENSES

C00 Black C32 Chocolate C05 Blue

• Acetate front with Trainspotting decoration on the bridge. • Metal temples with brigadier effect (leather effect) • B Block metal piece on both endpieces. • B block on the left temple tip as a signature detail.

BY4012A

C00 C32 C05


C00 C32 C05

• Acetate front with metal piece and holes on the bridge. • Acetate temples. • B Block metal piece on both endpieces. • B block on the left temple tip as a signature detail.

Green cat3 Brown cat3 Grey cat3

COLOR SIZE

61/14

LENSES

C00 Black C32 Chocolate C05 Blue

CASUAL & SPORT SEGMENT BY4013A

BY3001A BY3000A

BY3009A BY3006A BY3005A

BY3014A BY3013A BY3012A BY3015A

BY3010A

MEN COLLECTION: Product Segmentation

BY3003A BY3004A

BY3011A BY3016A

BY3002A

CASUAL & SPORT

OFFICE

TOP

COLOR SIZE

BY3000A 51/19

REF.

C00 Black C01 Tortoise C02 Brown

C00 C01 C02

BY3000A TOP SEGMENT

• Acetate frame with the Crest and Bally logo incrusted under epoxy on both temples. • Specific beige lamination on the inside of the temples reminding the inside and sole of the shoe • Metal trim on the frame to enlight both sides • B block on the left temple tip as a signature detail.

COLOR SIZE

BY3001A 55/17

REF.

C00 Black C10 Grey C02 Brown

C00 C10 C02

BY3001A

• Acetate rimless frame with the Crest and Bally logo incrusted under epoxy on both temples. • Specific beige lamination on the inside of the temples reminding the inside and sole of the shoe • Metal trim on the frame to enlight both sides • B block on the left temple tip as a signature detail.

TOP SEGMENT

COLOR SIZE

BY3002A 55/18

REF.

C00 Black C01 Tortoise C20 Tortoise grey

C00 C01

BY3002A

Acetate frame. Metal trim over leather piece recovered by a metal piece engraved with Bally logo. • Specific beige lamination on the inside of the temples reminding the inside and sole of the shoe • B block on the left temple tip as a signature detail.

TOP SEGMENT

C20

COLOR SIZE

BY3003A 51/21

REF.

C00 Black C01 Tortoise C10 Tortoise grey

C00 C01 C10

BY3003A TOP SEGMENT

Acetate frame. Metal trim over leather piece recovered by a metal piece engraved with Bally logo. • Specific beige lamination on the inside of the temples reminding the inside and sole of the shoe • B block on the left temple tip as a signature detail.

COLOR SIZE

BY3004A 50/21

REF.

C00 Black C01 Tortoise C10 Grey

C00 C01 C10

BY3004A

Combination frame. Metal bridge. Bally logo and the Crest are engraved by laser on both temples • Specific beige lamination on the inside of the temples reminding the inside and sole of the shoe • B block on the left temple tip as a signature detail

TOP SEGMENT

BY3005A 56/18

REF.

C00 Black/silver C10 Silver C05 Blue

C00 C10 C05


Metal frame . White and black trainspotting. • B Block metal piece on both endpieces. • B block on the left temple tip as a signature detail

COLOR SIZE

BY3006A 56/19

REF.

C00 Black C06 Green C10 Light gun

C00 C06

BY3006A

C10

OFFICE SEGMENT

COLOR SIZE

Metal rimless frame . White and black trainspotting. • B Block metal piece on both endpieces. • B block on the left temple tip as a signature detail

BY3009A 54/19

REF.

C10 Mat Silver C02 Brown C08 Gold

C02 C10 C08

BY3009A

Combined frame: titanium and acetate • B Block metal piece on both endpieces. • B block on the left temple tip as a signature detail

OFFICE SEGMENT

COLOR SIZE

BY3010A 55/18

REF.

C00 Black C10 Gun C05 Blue

C00 C10 C05


COLOR SIZE

Combination frame: titanium and acetate • B Block metal piece on both endpieces. • B block on the left temple tip as a signature detail

BY3011A 56/17,

REF.

C00 Black C10 Light Gun C02 Brown

C02 C10 C00


COLOR SIZE

• Combination frame • Titanium front with temples in carbon. • Specific Bally hinge with Black and white Trainspotting and B Block. • B block on the left temple tip as a signature detail.

BY3016A 53/19

REF.

C10 Light gun C02 Brown C20 Black

C10 C02

BY3016A

C20

OFFICE SEGMENT

COLOR SIZE

• Combination rimless frame • Titanium front with temples in carbon. • Specific Bally hinge with Black and white Trainspotting and B Block. • B block on the left temple tip as a signature detail.

BY3012A 56/18

REF.

C00 Black C01 Tortoise C20 Grey

C00 C01 C20

BY3012A

Acetate frame. Metal plate enlights the bridge. Bally logo incrusted under epoxy on both temples. • B block on the left temple tip as a signature detail.

COLOR SIZE


BY3013A 56/17

REF.

C00 Black C02 Brown C01 Tortoise

C00 C01 C02

BY3013A

COLOR SIZE


Acetate frame. Metal plate enlights the bridge. Bally logo incrusted under epoxy on both temples. • B block on the left temple tip as a signature detail.

BY3014A 59/15

REF.

C00 Black C05 Blue/ grey C10 Black/Burgundy

C00 C05 C10

BY3014A

Combination frame. • B Block metal piece on both endpieces. • B block on the left temple tip as a signature detail

COLOR SIZE


BY3015A 58/17

REF.

C00 C10 C32

BY3015A

COLOR SIZE


Combination frame. • B Block metal piece on both endpieces. • B block on the left temple tip as a signature detail

C00 Black C10 Black/Burgundy C32 Brown/black

Sunglasses Collection for Women

SEGMENTS

POSITIONNING

SPORT & CASUAL

Easy to wear Comfortable

Modern

Casual Image sensitive

FASHION DRESS

Girly Funny Trendy

WOMEN COLLECTION: Segmentation

The Crest Trainspotting

Acetate Metal

Injection

Leather Metal Acetate

CODES

MATERIALS

GLASSES

CASUAL & SPORT

FASHION DRESS

WOMEN COLLECTION: Product segmentation

BY2002A BY2001A BY2000 BY2003A

BY2006A BY2005 BY2004A BY2007A

BY2010 BY2009

BY2008A

BY2001LA

BY2010A BY2009A

FASHION DRESS

Girly Funny Trendy

WOMEN COLLECTION: Fashion Dress

BY2001A BY2000 BY2001LA

BY2002A BY2003A

BY2006A BY2005 BY2007A

BY2008A

BY2004A

C00 C20 C32 C12

• Metal frame with bridge covered by leather. • Pilot shape. • Bally logo engraved on both endpieces. • Swiss goat on the left temple tip as a signature detail.

Grey-flash silver cat3 Grey cat3 Brown cat3 Brown cat3

COLOR SIZE

57/13

LENSES

C00 Black C20 Red C32 Chocolate C12 Biscuit

BY2000 FASHION DRESS SEGMENT

C00 C01 C03 C12

• Acetate sunglasses with the Crest and Bally logo incrusted under epoxy on both temples. • Metal trim on the frame to enlight both sides . • Swiss goat on the left temple tip as a signature detail.

Grey cat3 Brown cat3 Brown cat3 Brown cat3

COLOR SIZE

55/16

LENSES

C00 Black C01 Tortoise C03 Red C12 Beige

BY2001A FASHION DRESS SEGMENT

C00 C22 C32

• Acetate sunglasses recovered by leather only on the outsides of the frame and temples. • Metal piece represented the Crest on both temples. • Swiss goat on the left temple tip as a signature detail.


COLOR SIZE

55/16

LENSES

C00 Black C22 Beige C32 Chocolate

BY2001LA FASHION DRESS SEGMENT

C01 C00 C06

• Acetate sunglasses with a metal piece on both endpieces. • The Crest is embossed on the metal piece. • Swiss goat on the left temple tip as a signature detail.

Grey cat 3 Brown cat3 Brown cat3

COLOR SIZE

60/13

LENSES

C00 Black C01 Tortoise/black C06 Green tortoise/black


C06C23C01

• Acetate sunglasses with a metal piece on both endpieces. • The Crest is embossed on the metal piece. • Swiss goat on the left temple tip as a signature detail.


COLOR SIZE

60/17

LENSES

C00 Black C01 Tortoise/black C23 Burgundy/black C06 Green tortoise/black


C00

C00

• Acetate sunglasses with a temple reminding Bally accessory. • Leather is wrapped aroung metal rings. • Swiss goat on the left temple tip as a signature detail.


COLOR SIZE

60/16

LENSES

C00 Black C02 Chocolate C12 Beige C03 Burgundy

BY2004A

C02 C12 C23

FASHION DRESS SEGMENT

• Acetate sunglasses with Bally logo incrusted under epoxy. • Metal piece represented the Crest on both temples. • Swiss goat on the left temple tip as a signature detail.

Gradient grey cat3 Gradient brown cat2 Gradient brown cat2

COLOR SIZE

58/12

LENSES

C00 Black C01 Tortoise C03 Red

C01 C03C00

BY2005A & BY2005 FASHION DRESS SEGMENT

C03C01


Grey cat3 Brown cat3 Brown cat3 Gradient brown cat2

COLOR SIZE

57/15

LENSES

C00 Black C02 Chocolate C03 Red C13 Purple

C13C00


C00



COLOR SIZE

53/18

LENSES

C00 Black C02 Brown C03 Red

BY2007A

C02 C03


C00 C02


Gradient grey cat3 Gradient brown cat2 Gradient brown cat2 Gradient grey cat3

COLOR SIZE

58/15

LENSES

C00 Black C02 Brown C03 Red C13 Purple

FASHION DRESS SEGMENT BY2008A

C03 C13

CASUAL & SPORT

Easy-to-wear Comfortable

Modern

WOMEN COLLECTION: Casual & Sport

BY2010 BY2009

C00 C02 C12

• Acetate theme with contemporary shapes takes inspiration from the Trainspotting. • Specific laminated material on the front reminded Trainspotting. • Bally logo is engraved in both metal trim. • Swiss goat on the left temple tip as a signature detail.


Gradient grey cat3 Gradient brown cat3 Gradient brown cat3 Gradient brown cat3

COLOR SIZE

56/19

LENSES

C00 Black C02 Brown C12 Beige C23 Burgundy

BY2009A & BY2009

C23

C00 C02 C05 C23

Gradient grey cat3 Gradient brown cat3 Gradient grey cat3 Gradient brown cat3

COLOR SIZE

59/15

LENSES

C00 Black C02 Brown C05 Blue C23 Burgundy

BY2010A & BY2010 CASUAL & SPORT SEGMENT

• Acetate theme with contemporary shapes takes inspiration from the Trainspotting. • Specific laminated material on the front reminded Trainspotting. • Bally logo is engraved in both metal trim. • Swiss goat on the left temple tip as a signature detail.

BY1003A BY1001A BY1000A

BY1006A BY1005A BY1004A BY1007A

BY1002A

WOMEN COLLECTION : Product segmentation

FASHION DRESS

COLOR SIZE

BY1000A 54/16

REF.

C00 Transparent black C36 Transparent khaki/black C03 Transparent red/ black

C00 C36 C03


• Acetate frame with temple trim reminding Bally accessory. • Leather is wrapped aroung metal ring. • Swiss goat on the left temple tip as a signature detail.

BY1001A 54/15

REF.

C00 Transparent black C03 Transparent red/ red C12 transparent beige/ beige

C00 C02 C12


COLOR SIZE

• Acetate frame with temple trim reminding Bally accessory. • Leather is wrapped aroung metal ring. • Swiss goat on the left temple tip as a signature detail.

BY1002A 55/16

REF.

C00 Black C22 Brown C06 Green

C00 C22 C06


COLOR SIZE

• Acetate frame with the Crest and Bally logo incrusted under epoxy on both temples. • Swiss goat on the left temple tip as a signature detail.

BY1003A 53/16

REF.

C00 Tortoise Black C01 Tortoise brown C03 Tortoise red

C00 C01 C03


COLOR SIZE

• Acetate frame with the Crest and Bally logo incrusted under epoxy on both temples. • Swiss goat on the left temple tip as a signature detail.

BY1004A 55/15,

REF.

C00 Black C02 Brown C03 red

C00 C02 C03


COLOR SIZE

• Acetate frame with Bally logo incrusted under epoxy. • Metal piece represented the Crest on both temples. • Swiss goat on the left temple tip as a signature detail.

BY1005A 53/18

REF.

C00 Black C24 Amber C05 Blue

C00 C24 C05


COLOR SIZE

• Acetate frame with Bally logo incrusted under epoxy. • Metal piece represented the Crest on both temples. • Swiss goat on the left temple tip as a signature detail.

BY1006A 51/17,

REF.

C00 Black C01 Tortoise C03 Transparent burgundy/Black

C00 C01 C23

BY1006A

Acetate frame. Metal piece with Bally logo engraved recovers leather piece Swiss goat on the left temple tip as a signature detail


COLOR SIZE

BY1007A 54/15

REF.

C00 Noir C02 Marron C23 Bordeaux C36 Khaki

C00 C02 C23

BY1007A

C36


COLOR SIZE

Acetate frame. Metal piece with Bally logo engraved recovers leather piece Swiss goat on the left temple tip as a signature detail

Marketing & Communication

MERCHANDISING: Packaging

Trainspotting Crest

CASUAL Sunglasses case TOP sunglasses case

1 case 1 pouch 1 box

1 leaflet

1 case 1 pouch 1 box

1 leaflet

Ophthalmic case

1 case 1 cloth 1 leaflet

EYEWEAR COMMUNICATION: 2012 A/W visual

MERCHANDISING: POP materials

3 VISUALS PER YEAR: 1 sunglasses and 2 optical (in progress)

A5 Showcard

A4 Showcard

90x120 cm Poster

Seasonal POP materials

MERCHANDISING: POP material

1 Brand reminder 1 Tray (3 pieces) 1 Display (3 or 4 pieces)

Display material available:

Permanent POP materials

A combination of wood and white color for the POP display material. The permanent display is inspired by the Bally’s shop universe.

non-contractual visuals

3 or 4 pieces display 3 pieces tray

Brand reminder

MERCHANDISING: POP material

non-contractual visuals

1 Kakemono 1 stand

Event POP material

For the launch of Bally’s eyewear collection: a special stand, combining wood effect and white color. The stand is inspired by the Bally’s shops universe.

Display material available:

INSTITUTIONAL VISUALS: A/W 2012

PR: Worldwide Contacts

Own PR Bally department

External PR agencies Karla Otto, London Richard Pestour Communication, Paris Network Public Relations, München (for

Germany, Austria, Switzerland and the Netherlands)

Nak Shoes, Dimitrios Public Image, Moscow

New York Sydney Singapore Tokyo Hong Kong Shangaï Milan

PR: Institutional campaign / ELLE France 2012/09

PR: Institutional Press Release / Women

PR: Institutional Press Release / Men

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