Karen McNaughton Senior Seafood Technologist SARDI Food Innovation and Value Chain.
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Transcript of Karen McNaughton Senior Seafood Technologist SARDI Food Innovation and Value Chain.
Background • Bachelor of Science with Honours in Industrial Food Technology
• 20 years experience in product development
• UK and New Zealand markets
Skills • Delivering products that are – Safe– Commercially viable– Innovative
• 8 years seafood product development experience
• Project management and Stage-Gate™ Process for Product Development
NewProducts
• New Product Concepts
• Product Tastings with Lunch
• Your Feedback –Discussions over lunch
Kingfish Fillet Portions,Ready to Cook - 2 portions with Piri Piri seasoning in a foil bagRetail $11.99/250g Pack
– Simply oven roast in the foil bag for a delicious meal solution
– Why: • Australian Kingfish to the domestic
retail consumer at a price premium• Convenience from the deli counter• Suitable cooking method from the
consumer research• Pre-pack, fixed weight and price
Breaded Sardines, Ready to Cook - Sardine fillets, coated in a lemon pepper breadcrumbRetail $9.99/400g Pack
– Simply oven bake in the foil tray for a delicious snack to share with family and friends
– Why: • Value add to a low value species • Convenient format, popularity of
tapas style food• Australian seafood to the domestic
retail consumer• Shelf Life Extension• Product Extension: Fish content 55%
Breaded Australian Salmon,Ready to Cook - Australian salmon strips, coated in a light & crispy breadcrumb Retail $9.99/400g Pack
– Simply oven bake in the foil tray for a delicious snack to share with family and friends
– Why: • Value add to a low value species • Convenient format, popularity of
tapas style food• Australian seafood to the domestic
retail consumer• Product Extension: Fish content 65%
Thai Style Fishcakes,Ready to Cook 12 mini Thai fishcakes made with kingfishRetail $9.99/300g Pack
– Simply oven bake in the foil tray for a delicious snack to share with friends
– Why: • Whole fish utilisation• Currently unused ‘flesh’• $0 cost raw material: discarded
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