June's Spotlight on Social Video
16
SPOTLIGHT ON SOCIAL VIDEO: JUNE 2013
description
Each month Ebuzzing scans social platforms to retrieve metrics about videos published by brands to find out which were the most viewed, liked and shared.
Transcript of June's Spotlight on Social Video
SPOTLIGHT ON SOCIAL
VIDEO:
JUNE 2013
ABOUT THE SOCIAL VIDEO CHART
• Ebuzzing scans social platforms
to retrieve monthly metrics about
videos published by brands
• We produce this insight within 5
countries based on a proprietary
algorithm, which includes the
number of views, interactions on
Facebook mentions on Twitter,
and backlinks
• We extract from this database
general information to give a view
of the publishing activity by brand
and sector
• In June 2013, this represents
10,618 videos and 860 brands for
the UK, with videos of 1+ views
analysed
SECTOR
ANALYSIS
Source: Ebuzzing Social Video Chart, June 2013
24% OF THE TOTAL VIDEOS PUBLISHED WERE
FROM THE TECHNOLOGY SECTOR
Share of Videos Published
Source: Ebuzzing Social Video Chart, June 2013
TECHNOLOGY HAD 35% OF THE TOTAL SHARE OF
VIDEO VIEWS
Share of Video Views
Source: Ebuzzing Social Video Chart, June 2013
25% OF FACEBOOK INTERACTIONS WERE FROM
TECHNOLOGY BRANDS
25.0%
23.4%
13.5%
8.5% 7.6%
5.7% 5.0%
3.5%
2.3% 1.5%
technology media games entertainment beverages automotive sport luxury health andbeauty
fashion
Share of Facebook Interactions
Source: Ebuzzing Social Video Chart, June 2013
THE AVERAGE INTERACTION RATE WAS 3.51%
ACROSS ALL SECTORS
Facebook Interaction Rate
Note: including videos with over 2,000 views
5.90%
5.60%
5.00%
4.40%
3.51% 3.30%
2.80% 2.60%
2.00% 1.90%
1.60%
restaurants automotive media beverages average sport entertainment games technology retail fashion
Source: Ebuzzing Social Video Chart, June 2013
THE AVERAGE LENGTH OF VIDEOS PUBLISHED
WAS 4 MINUTES
Average Video Length (seconds)
BRAND
ANALYSIS
Source: Ebuzzing Social Video Chart, June 2013
2.8% OF THE TOTAL VIDEOS PUBLISHED WERE
FROM MICROSOFT
Share of Videos Published
2.8%
2.3%
2.1%
1.8%
1.5% 1.5% 1.5% 1.4%
1.2% 1.2%
Microsoft Sony HP Google Coca Cola Samsung Intel Wimbledon Ubisoft Siemans
Source: Ebuzzing Social Video Chart, June 2013
SAMSUNG TOPS THE CHARTS FOR BRANDED VIDEO
VIEWS
Share of Total Views
14.3%
12.6%
4.9% 4.6%
4.2% 3.9%
3.6% 3.4%
2.7% 2.2%
Samsung Sony EA Nintendo Microsoft Dior Nokia Red Bull Ubisoft Paramount
Source: Ebuzzing Social Video Chart, June 2013
SONY HAVE 11.7% SHARE OF TOTAL FACEBOOK
INTERACTIONS
Share of Facebook Interactions
11.7%
7.4%
5.6%
4.7% 4.7% 4.5% 4.0% 3.9%
3.6%
2.6%
Sony Red Bull Nokia EA Samsung Ubisoft E4 Paramount Nintendo Microsoft
Source: Ebuzzing Social Video Chart, June 2013
WITH A 126% INTERACTION RATE, LOUIS VUITTON
LEADS THE BRANDS ON FACEBOOK
Facebook Interaction Rate
Note: including videos with over 2,000 views
126%
51%
38% 32%
25% 20%
17% 11% 11%
5%
Louis Vuitton Chanel Herbalife Landrover Burberry Evian Lexus O2 Time Warner UniversalPictures
Source: Ebuzzing Social Video Chart, June 2013
WITH 31,385,076 VIEWS, SAMSUNG'S 'USHERS
LOOKING 4 MYSELF PRESENTED BY SAMSUNG'
WAS THE LEADING BRANDED VIDEO
RANK BRAND SECTOR TITLE VIEWS
1 Samsung Technology Usher’s Looking 4 Myself Presented by
Samsung 31,385,076
2 Sony Technology Official PlayStation Used Game
Instructional Video 13,415,500
3 Christian Dior Luxury Secret Garden 2 – Versailles 8,336,259
4 Time Warner Media The Hobbit: The Desolation of Smaug 8,260,878
5 Nokia Technology Man of Steel 8,105,089
6 Time Warner Media 300: Rise of an Empire 5,400,566
7 Time Warner Media The LEGO Movie 4,556,300
8 Electronic Arts Games Battlefield 4 - E3 Multiplayer Gameplay 4,197,621
9 Paramount Entertainment The Wolf of Wall Street 4,073,454
10 Red Bull Beverages Danny MacAskills Imaginate 2,856,119
APPENDIX
Share of views = Total views by sector
or brand/Total views
Share of Facebook interactions =
Interactions on Facebook for a sector
or brand/Total interactions on
Interaction rate = Interactions
on Facebook/Number of views
