adtech SF 2012 Startup spotlight new video platforms encoding
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Transcript of adtech SF 2012 Startup spotlight new video platforms encoding
capabilities presentation v1
Encoding.com enables video to work on all devices and browsers.
Encoding Issues TodayUpfront Investment
Rapid Growth in DemandManagement & Maintenance
Complex Technologies Rigid Legacy Workflows
+ Pay as you go
+ Instant & Infinite Scalability+ We Manage & Maintain
+ Support all Popular Formats+ Flexible API
Hypothetical: Monster Energy DrinkObjective: Increase brand awareness & brand affinity in 18-25 segment via an engaging video community using $500k budget.
Solution:
✓Own your brand!
✓Universal URL
✓Massive scale
✓Engage & interact
•1.7 million votes
•262k Facebook likes
•33M Facebook impressions!
Agency / Client: Creative Asylum / Fox, Ryan Murphy, NAfME
Project: GLEE “Give a Note” campaign
•100k+ uploads
•Highly interactive
Agency / Client: Tribal DDB / Anheuser-Busch
Project: UGV Competition
•4 weeks to deploy
•Sophisticated & feature-rich app
Agency / Client: Firstborn / SoBe
Project: UGV + Branded Video Mashup App
•Millions of views per month
•Strong brand affinity
Agency / Client: Sapient / Red Bull
Project: Branded Content Site
•Universal upload & playback support
•HD quality
Client: Mozilla Firefox
Project: UGV Competiton
the ImpactWhy Encoding.com is changing the world
•Video is highly engaging
•Video is viral
•Video is everywhere
investor update, April 2010
Jeff Malkin, [email protected]: @encodingdotcom800.513.1740 x.714