2010-04 AdTech Presentation FINAL

8/8/2019 2010-04 AdTech Presentation FINAL

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1

the new era in digitaladvertising

Insights for Navigating theEvolving Landscape

Nancy HallVP, Sales and Client

DevelopmentMediaplex

John ArdisVP, Corporate Strategy

ValueClick


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2

Fast/Flexible

Efficient

No WastePerformance

ProtectionInsight

ScaleSimplicity

What Were Hearing


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3

How Did We Get Here?

Website Buyer

In the

beginning


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4

How Did We Get Here?

Website Buyer

Adserve

rs

Networks

Horizontal Performance Contextual Vertical Behavioral

Portals

Exchanges

MultivariateTesting

BrandMonitoring

DynamicCreative

Optimization

Media Buying

Platforms

Analytics

Data

Compilers Aggregators Optimizers

ChannelAttribution

Demand-SidePlatforms (DSP)


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5

The Landscape

AUDIENCE

INTELLIGENCE

TECHNOLOGY

SitesPortal

sNetwork

sExchange

sDSP

sAdserve

rs

Optimization

Multivariate

Testing

DynamicCreative

BrandMonitoring

Strategy

Data/Analytics

Attribution

NOWASTE

SPEED/FLEXIBILITY

EFFICIENCY SIMPLICITY SCALEPERFORMAN

CEPROTECTIO

NINSIGHT


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6

The LandscapeAUDIE

NCE

TECHNOL

OGY

SitesPortal

sNetwork

sExchange

sDSPs

Adservers

Optimization

Multivariate

Testing

DynamicCreative

BrandMonitoring

INTELLIG

ENCE

Strategy

Data/Analytic

s

Attribution


7/157

e g ro em t t eLandscape

AUDIENCE TECHNOLOGY

SitesPortal

sNetwork

sExchange

sDSPs

Adservers

Optimization

Multivariate

Testing

DynamicCreative

BrandMonitoring

Strategy Data/Analytics

Attribution

NOWAST

E

SPEED/

FLEXIBILITY

EFFICIENCY

SCALEPERFORMANCE

PROTECTIO

N

INSIGHT

NOWASTE

SPEED/FLEXIBILITY

EFFICIENCY SCALEPERFORMAN

CEPROTECTION INSIGHTSIMPLICITY

INTELLIGENCE


8/158

+ =

The Landscape

AUDIENCE TECHNOLOGY

SitesPortal

sNetwork

sExchange

sDSP

sAdserve

rs

Optimization

Multivariate

Testing

DynamicCreative

BrandMonitoring

Strategy

Data/Analytics

Attribution

NOWASTE

SPEED/FLEXIBILITY

EFFICIENCY SCALEPERFORMAN

CEPROTECTIO

NINSIGHTSIMPLICITY

INTELLIGENCE

t t


9/159

+ =

a ue c s ntegrateSolutionAUDIE

NCE

TECHNOL

OGY

Sites

Portals

Networks

Exchange

s

DSPs

Adserve

rs

Optimization

Multivaria

te

Testing

Dynamic

Creat

ive

Brand

Monit

oring

Strategy

Data/

Anal

ytics

Attributio

n

Unified AdvertisingTechnology Platform

Intelligent Trackingand DataManagement

Optimization and

Attribution

Reach, Scale andQuality Audience

Network Custom Audience

Profiles

Proprietary

Targeting Data

INTELLIG

ENCE

REA DAT ANALYT


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a ue c s egacy oExpertise

AUDIENCE TECHNOLOGY

Horizontal Network Performance Network

Reporting Analytics Platform Consulting

Adserving Platforms Targeting Suite Behavioral Retargeting Dynamic Creative

Rich Media Email Services Creative Optimization Site Optimization

Cross-Channel Reporting Path to Conversion

Analysis Attribution Modeling Site-Side Analytics Massive Proprietary

Shopper/Buyer Dataset

Search Engine Marketing Single Tracking Platform

Content Targeting

Vertical Networks Audience Network Total Inventory Source Mobile Advertising

Value & CustomerReporting/Analytics

Audience Targeting Lookalike Modeling Creative & Landing

Page OptimizationBrand Safety

Contextual Targeting Control & MVT Testing Predictive BT

Proprietary Audience

Segments

Real-Time Bidding

Universal FrequencyCapping

INTELLIGENCE


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Performance Intelligence Gathering

Full Service Program

ManagementDynamic Creative andMessaging programsper Audience Segmentacross any Online Media

Source

1:1 Messaging and DataGathering across yoursite, the ValueClick

Network and otherMedia Sources

Rich, Social MediaEngagement Unitsacross the ValueClick

Network and otherMedia Sources

Path to ConversionAnalysis, View ThruStudies and Site SideAnalytics on theValueClick Network andacross other all onlinechannels

Control & MVT Testing

across the ValueClickNetwork and OnlineChannels

Audience SegmentReporting and Analysis

+ =

SIM

PLIC


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Key Considerations

TRADEOFF MATRIX

Performance Branding

Ultra-BrandProtective

Anything Goes (WithinReason)

New CustomerAcquisition

CustomerRetention/Growth

100% Online Action

100% Offline Action

U.S. Only International

Filling the Funnel Immediate Sales

Short-Term ROI Lifetime Value

Internal Resources

External Partner(s)

AUDIE

NCE

TECHNOL

OGY

INTELLIG

ENCE


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the new era in digitaladvertising

Insights for Navigating theEvolving Landscape

Nancy HallVP, Sales and Client

DevelopmentMediaplex

John ArdisVP, Corporate Strategy

ValueClick


14/1514

In a Nutshell

Who reaches 90%+ of the interactive audience

NOWAST

E

SPEED/

FLEXIBILITY

EFFICIENCY

SIMPLICITY

SCALEPERFORMANCE

PROTECTIO

N

INSIGHT

A single, continually-evolving partner

With a comprehensive set of technologies toscientifically penetrate that audience

To locate current and imminent in-marketconsumers

And provides you with the strategy, service, andproprietary insights to drive continuing

performance.


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Full Service Program

ManagementIncrease New Customers

PerformanceNetwork

Adserving Platform

Behavioral

Retargeting

Predictive BT

Lookalike Modeling

Dynamic Creative

CreativeOptimization

Control & MVTTesting

ProprietaryShopper/Buyer

Dataset Value Insi hts

Decrease Abandoners

BehavioralRetargeting

Horizontal

NetworkDynamic Creative


Landing Page

Optimization

Control & MVTTesting

Site-side analytics

Path toConversion

Increase Purchase Freq.

HorizontalNetwork

Audience Network

BehavioralRetargeting

Dynamic Creative


Email Services

2010-04 AdTech Presentation FINAL

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