February's Spotlight on Social Video
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Transcript of February's Spotlight on Social Video
ABOUT SPOTLIGHT
ON SOCIAL VIDEO
Ebuzzing Social scans social platforms
to retrieve monthly metrics about videos
published by brands.
We produce this insight within 5
countries based on a proprietary
algorithm, which includes the number of
views, videos published, and
interactions on Facebook.
We extract from this database general
information to give a view of the
publishing activity by brand and sector.
In February 2013, this represents 9,795
videos and 669 brands for the UK.
23% OF THE TOTAL VIDEOS PUBLISHED WERE
FROM THE SPORT SECTOR
Source: Ebuzzing Social Video Chart, February 2013
HOWEVER IT WAS TECHNOLOGY THAT HAD THE
HIGHEST TOTAL SHARE OF VIDEO VIEWS
Source: Ebuzzing Social Video Chart, February 2013
AND 16% OF FACEBOOK INTERACTIONS WERE FROM
TECHNOLOGY BRANDS
Source: Ebuzzing Social Video Chart, February 2013
THE AVERAGE INTERACTION RATE WAS 3.5% ACROSS
ALL SECTORS
Source: Ebuzzing Social Video Chart, February 2013
THE AVERAGE LENGTH OF VIDEOS PUBLISHED WAS
3 MINUTES 23 SECONDS
Source: Ebuzzing Social Video Chart, February 2013
SONY TOPS THE CHARTS FOR BRANDED
VIDEO VIEWS WITH 20% SHARE OF TOTAL VIEWS
Source: Ebuzzing Social Video Chart, February 2013
H&M HAVE 10% SHARE OF TOTAL FACEBOOK
INTERACTIONS
Source: Ebuzzing Social Video Chart, February 2013
WITH A 71% INTERACTION RATE, TURKISH
AIRLINES LEAD THE BRANDS ON FACEBOOK
Source: Ebuzzing Social Video Chart, February 2013
Rank Brand Sector Title Views
1 Sony Technology PlayStation 4 22,769,110
2 Google Internet How It Feels (through Glass) 15,396,808
3 H&M Fashion H&M Spring 2013 (Beckham) 8,519,427
4 Jeep Automotive Jeep "Whole Again" 7,474,716
5 Sony Technology #PlayStation2013 7,299,349
6 Sony Technology God of War: Ascension "From Ashes" 5,580,534
7 Pepsi Beverages Harlem Shake (Jeff Gordon) 5,324,019
8 Bulgari Luxury Bulgari Man Extreme 5,173,764
9 Samsung Technology Monkey Thieves 4,193,140
10 Red Bull Beverages Harlem Shake (Skydive) 4,159,781
WITH OVER 20 MILLION VIEWS, SONY’S FIRST SHOWING OF PLAYSTATION 4 WAS
THE MOST WATCHED VIDEO IN FEBRUARY, WITH GOOGLE GLASS ALSO POPULAR
Source: Ebuzzing Social Video Chart, February 2013
APPENDIX
Share of views = Total views by sector
or brand / Total views
Share of Facebook interactions =
Interactions on Facebook for
a sector or brand / Total interactions
on Facebook
Interaction rate =
Interactions on Facebook /
Number of views