June 18 Free on Friday Webcast Demographics
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Transcript of June 18 Free on Friday Webcast Demographics
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Demographics: Not Just for Geeky Statisticians
Jeff Kallay, VP Consulting, TargetXPaul Hamborg, President, Enrollment Research Associates
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4,300,000 18-year olds
in 2010
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White 2,480,000 58%
Latino 820,000 19%
African-American 640,000 15%
Asian 190,000 4%
Other 170,000 4%
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Under $25K 940,000 22%
$25K to $50K 1,030,000 24%
$50K to $75K 860,000 20%
$75K to $100K 560,000 13%
$100K to $150K 520,000 12%
Over $150K 390,000 9%
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High School or Less 1,540,000 36%
Some College 1,380,000 32%
One Bachelors Degree 690,000 16%
Two Bachelors Degrees 350,000 8%
Advanced Degree 340,000 8%
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Didn’t Finish High School 740,000 17%
HS Grad-Not in School 1,070,000 25%
HS Grad-Military Service 180,000 4%
HS Grad-Going to College 2,310,000 54%
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4-Year Public Colleges 860,000 37%
4-Year Private Colleges 450,000 20%
4-Year Proprietary Colleges 70,000 3%
2-Year Colleges 810,000 35%
Other Schools 120,000 5%
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What are the long term
trends?
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2011-13 2014-16 2017-19 2020-22
United States 4,200,000 4,050,000 3,950,000 4,100,000
California 551,000 526,000 499,000 530,000
Mass. 85,000 81,000 76,000 77,000
Texas 349,000 344,000 352,000 380,000
Ohio 161,000 149,000 147,000 144,000
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Which characteristics best explain
college attendance?
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2011-13 2014-16 2017-19 2020-22
United States 31.7% 33.4% 34.1% 35.1%
California 28.2% 29.2% 30.1% 31.5%
Mass. 45.5% 48.0% 50.1% 51.3%
Texas 27.6% 28.0% 27.9% 27.9%
Ohio 29.8% 32.5% 33.2% 33.7%
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Adult and Graduate Students
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What are the long-term trends
for adult and graduate students?
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25 to 34 35 to 44 45 to 54 55 to 64
Some College 29% 23% 18% 16%
Bachelors 23% 18% 16% 10%
Masters+ 10% 12% 10% 8%
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Micro-demographics and
predictive modeling
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Applications for student recruitment
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Applications for direct marketing
and search
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Paul HamborgEnrollment Research
Associates www.enrollmentresearch.com
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July 16Two Techies Talk:
Trends in RecruitmentTechnology