Free on Friday Webcast: Overthrowing Dead Culture
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Overthrowing Dead Culture
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Transcript of Free on Friday Webcast: Overthrowing Dead Culture
Overthrowing Dead Culture
Two Ways to Watch:With or Without Chat
(full-screen video)
Overthrowing Dead Culture
“We’re not making computers. We’re overthrowing dead
culture.”
The Growing Disconnect
1980’s
1990’s
2000’s
Same s*#%.Different decade.
overthrowingdeadculture.com
5 Ways toOverthrow
Dead Culture
ExpectationsSome Ideas
No Silver BulletsDisagreement :)
“To-Don’t”List
What works?(how do you know?)
MeetingsTravel
Letters/PubsData
Do what you do best.Outsource the rest.
TechnologyTraining
“Marketing”
What won’t you do this year?
Flip Your Budget
Text
“Admissions Funnel”
ProspectsInquiries
ApplicantsAdmittedEnrolled
$$$$ $$$$
???? ????
Text
“Admissions Funnel”
ProspectsInquiries
ApplicantsAdmittedEnrolled
$$$$$$$$
PrioritiesMindset
SpendingTools
VisitParentsWebsitePrint
Art & Science Group
Influencers:
PrintTravelNamesPostage
Budget:
Print?
Information Empowerment
Know Thyself. (no, really)
Elevator Pitch(get on the same page)
“TargetX offers technology and consulting services to help colleges
recruit best-fit students. What makes us unique is our dedication to
providing industry expertise in an accessible and entertaining way.”
Exercise“Tell me about ____ College.”
Exercise Part 2“Ok, what makes
us unique?”
“Personal”“13:1”
“Close to the City”“World-Class Faculty”
“Study Abroad”“47 majors, 115 activities”
BrainstormDecideShare
Chat Check-In
Qualify Inquiries
$2,073/studentSource: Cost of Recruiting, Noel-Levitz
How much does it cost to have an
uninterested student in your database?
Does a huge number of inquiries actually hurt your ability to recruit
best-fit students?
50,000 inquiries10 recruiters =
5,000 each
Yield.
CampaignAre you still interested?
Yes, I’m still interested.No, I’m not interested.
Maybe, I have questions.
Do you have the guts to remove the “no’s?”If not, why not?
Rethink the Team
TalentTools
Training
TalentCustomer service?Sales experience?
Tech-savvy?Entry-level?
ToolsCRM
SmartphoneLaptop
Wifi
TrainingSales & Financial Aid
Customer ServiceTechnology
Different Conferences
AttractDevelopRetain
30-Every-90
Create “To-Don’t” ListFlip Your Budget
Know ThyselfQualify InquiriesRethink the Team
Our Belief:Institutional Change=
f(small ∆’s,time)
Chat Check-In
Next WebcastThe Perfect Storm:
An iThink Wrap-upOctober 8th
overthrowingdeadculture.com
Overthrowing Dead Culture
targetx.com/youtube
