TWITTER FOR PROFESSIONAL AND PERSONAL PURPOSES

Louise Stansfield Senior Lecturer, Business CommunicationMetropolia Business School, Finlandas part of international week in Rotterdam University of Applied Sciences February 2014

JOINING THE CONVERSATION

Twitter profile – your handle/your user name

Find people to follow

EventsCustomer engagementCustomer serviceNewsJobs

Follow companies

FOR PROFESSIONAL PURPOSES

TWITTER WALL

FOR CONNECTING WITH PROFESSIONAL EVENTS

.

FOR CUSTOMER ENGAGEMENT

#Possibilities

FOR CUSTOMER SERVICE

Promoted tweets

#custserv

PROMOTING CONTESTS

Free Cone Day photo comp – engagement with website

FOR JOB SEARCH

#rekry

Follow @Finnfield List: Career Orientation

HS 3 Aug 2013

FOR STUDYFollowing your research interest

ENGAGE WITH YOUR LECTURERS

EMPLOYEE ENGAGEMENT

Follow your interests, join the conversation

FOR PLEASURE

Engage

NEWS IN REAL TIMECONNECTING WITH REAL TIME EVENTS

Case Boston

• Image courtesy of http://www.boston.com/business/innovation/blogs/inside-the-hive/2013/07/10/twitter-highlights-globe-boston-marathon-character-coverage/Gw0x9JKTNPwJAfJgihSSmO/blog.html

21 Sept 2013 = #Westgate

#SOCHI

#SOCHIFAIL

Joining the conversations for fun

CONTESTS FOR FUN

FOR PROFESSIONAL NETWORKING

INTERACTION WITH TV PROGRAMMES IN REAL TIME

#docventures (18 Sept 2013)

DANGERS

http://www.mediabistro.com/alltwitter/dangers-twitter-under-the-influence_b49197

http://www.bbc.co.uk/news/uk-wales-17515992

TO TWEET OR NOT TO TWEET ???

• Use common sense• Check Twitter accounts are verified• Ignore spam accounts• Navigate and filter the noise and snark• Wait for confirmation of news items before posting• Don’t post drunk• Join the conversations with hashtags• Stay professional if you are looking for jobs and using

your own name

SO GO AHEAD – START TWEETING