The post-Twitter conversation

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The post-Twitter conversation

description

As Twitter grows and grows, so too does the desire for more targeted conversation. Three social networks - Branch, Menshn and App.net - are all baying for your attention, but what does the wider post-Twitter conversation look like?

Transcript of The post-Twitter conversation

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The post-Twitter conversation

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The number of Twitter-sceptics seems to grow with each news cycle

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Twitter users have misreported deaths, riots, elections, disasters and just about anything else

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Yet there are many who believe that there is an alternative

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The post-Twitter networksThere are three main social networks that have risen to prominence. All three try to fix something that the developers believe is broken with Twitter. The three networks are:• Menshn• App.net• Branch

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So what do these new platforms look like and what stage are they at?

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Menshn

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MenshnMenshn, created by Conservative MP Louise Mensch and former Labour communications strategist Luke Bozier, was founded for those who wanted to ‘talk on topic’ in a micro-forum.• Users comments on a topic based on a hashtag such

as #uspolitics or #olympics.• Users see what their friends are writing about

individual subjects.• Open to the public.

www.menshn.net

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App.net

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App.netApp.net is a crowdfunded project currently in development that smashed its $500k fundraising target by over $300k.• App.net aims to offer Twitter without the ads – as

the developers believe it should be.• App.net users will have to pay to user the service, in

an effort to ensure that users come before advertisers.

• App.net is currently in alpha.

www.app.net

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Branch

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BranchBranch, which has been launched in conjunction with two other web projects, is from the creators of Twitter.• Similar to Menshn’s ‘micro-forum’ concept, but you

can request to join any conversations, not just those from your friends.

• Invite/request-to-join adds topic moderation elements.

• Increases chance of considered thought rather than lazy commenting.

• Currently in invite stage.

www.branch.comHotwire | The post-Twitter conversations

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“Complex topics are sometimes best tackled collaboratively”Peter Sigrist

Managing director, 33 Digital, sister agency of Hotwire

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“Forums have barely over the past 10 years, yet they continue to thrive”Josh Miller, the Hotwire interview

co-founder and ceo, Branch

Hotwire | The post-Twitter conversations