John Ploughman, Driving Standards Agency

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Making email alerts simpler, clearer and faster Driving Standards Agency

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Transcript of John Ploughman, Driving Standards Agency

Page 1: John Ploughman, Driving Standards Agency

Making email alerts simpler, clearer and fasterDriving Standards Agency

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gov.uk/designprinciples

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Scrollable

Short (but big) sub-headings

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Take action

Clear calls to action

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The techie bit• Fixed width of 560px

Font Relative size

Title Gill Sans 6

Sub-heading Arial 4

Body Arial 3

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Understand, remember, act