Based in Science and Driving Action for R ili t C itiResilient Communities

March 2014

Goals of America’s PrepareAthon!

Hundred Year Events

Research-Based Design: Preparedness In America Report, Sept 2013

R d /P Ready.gov/Prepare More Americans want to prepare than are

preparing

Increase the number of individuals who:

preparing

Understand which disasters could happen in their community,

Know what to do to be safe and mitigate damage Know what to do to be safe and mitigate damage, Take action to increase their preparedness, and Participate in community resilience planning Participate in community resilience planning.

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Spring 2014 AP! Goals

Proof of Concept testing: Action Based Campaign Participant resources and promotional materials in all 50 Participant resources and promotional materials in all 50

states, DC, Territories, and Indian Country: all combinations of sector and hazard

Engage Stakeholders to build awareness: promotional materials used by at least 50 national organizations

4 l arge market medi a event s and a t least one medi a event4 l k t di t d t l i t di t in each Region

Live website on March 31:Live website on March 31: All AP! materials available for download On-line reggistration pprocess

250,000 registered participants before first National Day of Action on April 30

Evaluate process/needed improvements

Spring 2014 Participant Resources INSTITUTIONS

K-12 OF HIGHER COMMUNITY-BASED FAITH-BASED WORKPLACE SCHOOLS EDUCATION ORGANIZATIONS ORGANIZATIONS PLAYBOOK PLAYBOOK PLAYBOOK PLAYBOOK PLAYBOOK

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TORNADO

How to Prepare for a Tornado

Individual and Families Playbook

Day of AcD tit on: f A i Prepare your People 5 guides: each sector

Day of Action: Prepare Your OrganizationOrganization 5 guides: each sector

HURRICANE How to Prepare for a Hurricane

Individual and Families Playbook

Day of ActD tion: if A Prepare your People 5 guides: each sector

Day of Action: Prepare Your OrganizationOrganization 5 guides: each sector

WILDFIRE How to Prepare for a Wildfire

Individual and Families Playbook

Day o f ActD tion: if A Prepare your People 5 guides: each sector

Day of Action: Prepare Your OrganizationOrganization 5 guides: each sector

FLOOD How to Prepare for a Flood

Individual and Families Playbook

Day o f ActD ion: if A Prepare your People 5 guides: each sector

Day of Action: Prepare Your Organization Organization 5 guides: each sector

QUANTITIES America’s PrepareAthon ! Sector Playbook Day of Action: Preparing Your People 5: Playbook x 5 Sectors 20: Day of Action Guide x 4 Hazards x 5 Sectors

How to Prepare Guide Day of Action: Preparing Your Organization 4: Prepare Guide x 4 Hazards 20: Day of Action Guide x 4 Hazards x 5 Sectors

Individual and Family Playbooks 4: Playbook x 4 Hazards

Spring 2014 Participant Resources

TORNADO

INSTITUTIONS OF COMMUNITY-BASED FAITH-BASEDHIGHERWORKPLACE

K-12 SCHOOLS ORGANIZATIONS ORGANIZATIONS

EDUCATIONS

America’s PrepareAthon! Playbook For K-12 Schools

How to Prepare Guide

Day of Action For K-12 Schools: Prepare your People

DD ay of f ActiA ti on FFor K-12 Schools: Prepare Your Organization

Individual Level Preparedness Action: How To Prepare: Tornado

Individual Level Preparedness Action: • Discussions on tornado preparedness using How To Prepare Guide • Practice a school-wide drill to safely move students/employees to protective location.

Organizational Level Preparedness Action: • TTX with tornado scenario tailored for schools . This scenario guide and PPT

walks managers through their plans to prepare for, respond to and recover from a tornado.

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AP! Website

What’s New Search Get The Facts Recognize Yourself Join the Movement Know Your Hazards

Connect with Peers Download Resources Explore PE l arP ttners

AP! Website

www.ready.gov/prepare

National National researchresearch , plansplans , and and policies policies Take advantage of existing web traffic Dedicated Dedicated State State pagespages All resources and promotional materials OnOn -line line rregistration egistration Events calendar Coordination with The Great ShakeOut website

Overview Powerpoint Bi-fold Overview Promotional Booklet Talking Points Fact Sheet FAQ Digital Invites, Web Badges, Banners Customizable general and hazard

specific posters

Promotional Materials

Promotional Materials – General

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Promotional Materials - Tornado

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Promotional Materials – Flood

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Promotional Materials – Hurricane

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Promotional Materials –Wildfire

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AP! Stakeholders’ Existing Commitments

National SupportersNational Supporters The American Red Cross

Corporation Corporation for N ational & C ommunity Servicefor National & Community Service

International Association of Emergency Managers

National Voluntary National Vo Organizations Active in Disasterluntary Organizations Active in Disaster

Resilient Communities for America

SSouthern CCalifornia Earthqquake CCenter

The Target Corporation

U.S. Office of Personnel Managgement

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Campaign Structure Hazard specific Hazard specific

Protective actions, preparedness actions, mitigation measures

Sector specific K-12 schools, institutions of higher education, workplaces, faith-based organizations,

community organizations, individuals and families

Semi-Annual National Days of Action: Spring and Fall April 30, 2014 Launch September 30, 2014 to end National Preparedness Month OctoberOctober 16, 16, 2014: 2014: Great Great Shakeout Day of Shakeout Day of AActionction

National resources for local action Customize local events using the “PrepareAthon!” sub-brand.

Action at Three Levels: Individual: A preparedness action that everyone can do that will make a difference for a

specific disaster; is no-cost, and can be done in many venues. Organizational: A scenario-based discussion to walk managers through their

organization’s plans for disaster response. Community: HSEEP-based TTXs

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Contact InformationContact Information

Gwen Camp Director,, Individual and Communit yy Pre pparedness

Federal Emergency Management Agency ggwen.campp@fema.dhs.ggov

202-786-9550

PrepareAthon@fema.dhs.gov @PrepareAthon #PrepareAthon

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