Job Networking for Product Marketing & Product Management
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Transcript of Job Networking for Product Marketing & Product Management
![Page 1: Job Networking for Product Marketing & Product Management](https://reader036.fdocuments.us/reader036/viewer/2022062523/58ed5f7b1a28ab85548b46fb/html5/thumbnails/1.jpg)
Job Networking for Product Marketing & Product ManagementCHARLES DIMOV
@CDIMOVSTRATEGYD.O R G
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Who is Charles?
• I am a: Marketing LeaderBusiness ManagerProduct ManagerEngineer
• I am NOT: a “NETWORKING EXPERT”
• I am: Professional like youJob eliminated Suddenly Looking for my next Role
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Why?
• “80% of today’s jobs are landed through networking”(http://www.recruitingblogs.com/profiles/blogs/80-of-today-s-jobs-are-landed-through-networking)
• “hidden job market… accounts for up to 80% of hires”(Forbes – “6 Ways To Crack The 'Hidden' Job Market” – Dec2013)
• “Over 80% of today's jobs aren't advertised”(CNN Money – “The hidden job market” – Jun2009)
• “80% of Job Openings Aren't Advertised”(PayScale Career News – Mar2013)
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Why?
• 7 Networking Books
• “Networking Experts”
• Advice … about …
Get Meeting
After Meeting
Meeting
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Why?
• Frustrated
• Found very few Stats … to help understand if I was on track … or Way OFF Track
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ADDRESSING
• MythBusting
• Personal Stats
• Networking Core
• Best Practices
• NOT ADDRESSED: - Pre Meeting: How to get- Post Meeting: Followup
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Networking Myth
• “The “80% hidden” job market may have been the reality. 10 or 20 years ago”
• “It’s closer to 38% according to Hansen’s report
• ”2009-10 JOLTS data by Jobfully showed that number to be 40%”
• Higher Level: more focus on Networking
• KEY: 40% STILL A BIG NUMBER
So
urces:
(1) “Bu
sting
“80
% o
f All Jo
bs are H
idd
en” M
yth,” Jo
nath
an B
laine M
usin
gs, N
ov 20
12<
http
://ow
.ly/Q2p
EA
>(2
) “80
% o
f Job
Op
enin
gs A
re Un
advertised
” Steven
Ro
thb
erg, M
ar2013 <
http
://ow
.ly/Q2p
Kv>
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My Stats“Hello” Response
Applications / OutReach
Company Interview
STOP
WIPWORKING
WORKINGSTOP
SELECTIVE
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My Stats
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Networking
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Networking
Ph
oto
: Ju
lia F
ree
ma
n-W
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lpert, O
ct 20
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ttp://o
w.ly/Q
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Y >
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Networking TOO
• Targeted - Informational Interview- Value Pitch
• Open - Informational Interview- Getting Word Out- Connecting to Decision Maker
• Opportunistic - Getting CV out of the “Black Hole”
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Meeting: Open
• Build Rapport
• Seek knowledge: - Market Trends- Growth Pockets- Where would they Search?- If Colleague: How would they sell you?
• Connections: - “Is there someone you know at XYZ firm?”- “Do you know any VP Marketing in High-Tech?”- “With whom else would you suggest I talk?”
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Meeting: Opportunistic
• Build Rapport
• Application: - “Can you refer me internally for posted role … ?”- “Can you tell me who the hiring manager is for … ?”- “I applied, any chance you can forward my CV to Bob,
hiring Manager?
• Information:- “What can you tell me about the role/ dept /firm ?”- “What are the Key Challenges for this role / dept?”- “Is there a key Burning Imperative for this role?”- “What is the manager like?”
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Meeting: Targeted - Informational
• Build Rapport
• Information:- “What can you tell me about the role/ dept /firm ?”- “What are the Key Challenges for this role / dept?”- “Is there a key Burning Imperative for this role?”- “What is the manager like?”- “What are some of the Pain Points in Marketing?”- “Tell me why you like XYZ”- “What are the Key Strengths of XYZ?”
• Lower Level Connection … to provide guidance
• Connection: - “Can you connect me with Director Marketing?”
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Meeting: Targeted – Value Pitch
• Build Rapport
• Information:- “What is working particularly well at XYZ Marketing?”- “What is your growth direction?- “What are you finding to be the greatest challenge on
this growth path?”
• Value Pitch: - “Is there anything I can help you with as I have done…”- “Would you consider a proposal – to help solve that
challenge?”- “If I could work on that challenge, would you consider a
proposal on how I could help with that?”
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Recommend
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Comments & Best Practices
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Networking for Product Marketing & Product ManagementCHARLES DIMOV
@CDIMOVSTRATEGYD.O R G