Jezabel - Power to the Pixel 2011

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description

Jezabel is a rock'n'roll transmedia series by Bridges

Transcript of Jezabel - Power to the Pixel 2011

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PITCH•

JEZABEL•

TRANSMEDIA SERIES•

EPISODES•

PRODUCTION•

CONTENTS

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Jezabelthe track of a lifetime

One evening, Jezabel, a pretty 19 year old student, posts on Youtube a song for her childhood friend who has been out of her life for years. Instead of the romance she is hoping for, she gets celebrity.

Within a few weeks, her song is a big hit on the web and she receives an offer from a producer to re-record her hit with professional musicians, and release a new original title.

Jezabel will jump into her adult life, show-business in Paris, and into the Lille student life, with its excess and the deviant skins parties she will discover. She will face her sudden growing celebrity, a public she doesn’t look like, and

her relatives who discover the career her producer has in mind for her.

But the countdown has started : Jezabel has very little timeto compose her new song and make the best of this unique opportunity.Tests, meetings, exceptional moments when the heroine tries to compose her music, Jezabel, The track of a lifetime tells the story of a few notes which give

Storyquestion

She is being offered celebrity, what is she going to make of it ?

PITCH

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Who is your favorite artist?Georges Brassens and James Morrison

Which artist do you hate ?Michel Sardou

What would you like to see happening in your life?A moment of grace when everyone lives in the moment.

What don’t you like to see happening in your life?Drunk guys making heavy jokes

What is your favourite expression ?Fuck

What is your favourite insult?Fuck

A famous person who inspires you?Bob Dylan.

A person who gets on you nerves?Fabrice Lucchini (he speaks so loudly!)

If music did not exist, what would you do in life?I would write books.

To which artist, dead or alive, would you like to ask a question and which question would it be ?I would ask Baudelaire if he finds my texts rock’n roll.

A few questions to Jezabel

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THE HEROINE

Jezabel is a pretty 19 year old blond girl.. A gifted student, she is studying literature at University in Lille, her hometown. She plays the guitar, and the piano, though not as well. , She has been looking for melodies and words to match them for a long time. Being ironical and rather shy, she has only had one strong loving friendship, with Loïc, whom she hasn’t seen since he moved to another town a few years ago.Doing her best to create her own world, she is too intelligent not to see what is funny, too fragile not to feel and fear what is heavy, too full of life not to love nightlife and holidays. She has a very

close friend, a pal for derogatory comments and wild dreams, Juliet, whom she has known since childhood and has met again by chance at university. She writes a blog, without trying too hard to be read, but to force herself to remain creative. Boys notice her immediately, but she keeps a neglected look on purpose, goes rock ‘n’ roll, because she doesn’t want to become a neat cliché.. Quite close to her parents, without being childish, constantly bickering with her brother, whom she accuses of being «a human wreck”. Her fragility appears to be clumsiness, followed by bursts of laughter. Using irony to protect

herself, always dreaming of better things, obsessed by movement, she wants to find beauty everywhere, and jeers at what she doesn’t like. Our story will force her to find and tell her beauty. In order not to become what she despises most: an empty cliché.

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the track of a lifetime is a transmedia series which uses modern screens and classic medias to tell the struggle of a young woman to recognize herself in her reflection. The result is :

A TRANSMEDIA SERIES (1/2)

On the cellphones of the audience involved The mobile audience member: the proposal to convert his mobile into the one of the guitarist who will become from episode to episode, the rival of Jezabel. The opportunity to punctuate the history of the heroin by another point-of-view, to know in advance the dangers threatening her, but also to enrich the emotional complexity of the plot. Applications, text messages, videos shot from the guitarist ‘s smartphone suggest another development several times a week. And change Jezabel into a total failure : her success turning into a total lie that she would be forced to become.

Example of an experience lived via a cell phone : after watching on television the evening spent with the guitarist and having possibly consulted Jezabel’s blog describing her own impressions, the viewer receives a text message sent by the guitarist to the producer- whom he repeatedly criticized during the scene - «I think the girl is becoming as she should be-.

On the web : the blog Jezabel, which is the interactive world of the heroine, where Jezabel gathers photos, videos taken with her cellphone, impressions, comments that are the raw material on which she works non stop to create her future song during the weeks of luck and work we discovered on television. During the second half of this season, Jezabel will use the Internet to upload her own songs. Therefore, the Internet users who will read her blog will listen to theses tracks before the TV diffusions.Example of a time such as seen on the Internet: Jezabel takes a film of the guitarist ‘s flat where she spent an evening. We discover details of her life which did not appear on television. together with Jezabel’s comments. Jezabel composes some lyrics which she posts on her blog. Internet users can complete these words and offer their songs or their orchestration for the melody that Jezabel has already outlined.

A television season of twelve episodes of 26 minutes each which let us watch the ascension of this paradoxical revelation of her true self. We will follow Jézabel in two differents worlds: Her show business dicovery in Paris and her student life in Lille with her family, her scolarship and her participation to the decadents students parties. From her daydream to the discovery of the trap, from the moment when the masks fall to the time when the microphone is switched on for her voice be heard. The quest of an endearing character in the fascinating world of music.

An example of a TV scene : the moment when the band’s guitarist, a man in his forties who has been successful with only one hit, takes on the role of inspiration and mentor until Jezabel realizes that he deoesn’t really want her to be successful but that he is just trying to mould her so as to bring him the success and glory he dreams of knowing again.

Jezabel

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SEASON’S EPISODES BRIEF REVIEW

A TRANSMEDIA SERIES (2/2)

On the social networks, we will form a big interactivity between the public a Jezabel creation Team.

Facebook and Twitter will help us to speak about all the series news: Radio or TV diffusion, new blog post, newspaper article…But it will also be the opportunity to create competitions or to ask users feed back which can help us to have a better comprehension of our public expectations.

We will also create Jezabel Deezer profile where we will regularly broadcast Jezabel ‘s playlists or the series soundtrack.

An experienced community manager will gather the community and animate it.

On the radio, a partnership with a French radio station (Le mouv’ or Oui FM) will be made to create a weekly show: “Jezabel Selection”.

In 3 minutes, Jezabel will present a song: First, she will broadcast a song extract and then, she will explain why this song is important for her and how did this song inspire her for her own creations.

This show will offer the occasion to listen big hits or confidential tracks!

A Music Artistic Director will make Songs selection and Jezabel performer will animate the show.

A partnership with a teenager magazine will be created to depict, every week, Jezabel’s look during the last episode. Jezabel will also make confidences about the show to the readers.

Teenagers, our principal target, are very interest by fashion of their favourite fiction heroes because they take them as examples.

One of the last sequence of the first season series will be a Jezabel live in a famous Parisian concert hall.

This sequence will be shot and broadcasted live on television. The internet best participants will be invited in the public. In the script, Jezabel is the support act for a famous singer. Therefore, we imagine the organisation of the live in a famous concert hall as the Olympia or the Casino de Paris.

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SEASON’S EPISODES BRIEF REVIEW

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— Pilot —

« Something crazy »

SAISON 1.

Following the release of her song to Loïc, on Youtube , Jezabel receives the offer of a Parisian producer, David Jandras : reproduce her tube in a professional way and launch a new composition of the young artist. David Jandras makes available for her a group, with Richard, the guitarist, Bruno, the drummer and Mich., the bassist. On her cloud, Jezabel writes a first song which will not convince Jandras. Jezabel understands that it will not be so easy to seize her chance.

Episode

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« let yourself go»

Episode

2Jezabel moves away from her student life and is trying to find matter for her new composition in all directions.Having trouble, she finds in David, the group guitarist, unexpected support. He sings for her a moving song. They get together, both artistically and emotionally.

« Take it to the next level, Jezabel »

Episode

3Jezabel gets closer and closer to Richard. Out of this getting together and her disturbance, she ends up by composing a song «You are not going to date an old man “which she does not dare to sing to him. The producer, David Jandras puts his foot down : he needs this new composition. Jezabel is on the verge of proposing her lyrics but Richard jumps on the opportunity. He sings the song interpreted by Jezabel in the previous episode to Jandras: a love story between a young girl and an old man, but from the point of view of the older man. Jandras seizes the opportunity to surf on the ambiguity of the Lolita Jezabel represents. The song is adopted, and Jezabel feels the situation is escaping her. She feels betrayed by Richard

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— Pilot —

« Something crazy »

SAISON 1.

« Walking towards light »

Episode

4The launch of the new artist is happening: the two songs are released and Jezabel goes on a television show. Running from a photo session to an interview, Jezabel sees the course of her life, and her image escaping her. She runs away to Lille, where Loïc, the boy for whom she wrote the first song, comes to look for her. He has apparently got the message.

« You have no choice »

Episode

5Jezabel ‘s Parisian life is getting worse, whilst she understands that Loïc only reappeared because of her success, and whilst Jandras is trying to take the most out of their gathering and to sell it as a «love story» to the press. Jezabel realizes she is being trapped into a system that is not like her. After a short trip to Lille, she decides to tell Jandras that she’s giving up. Explosion. Jandras reminds her of the contract they signed. As she comes out of this disastrous appointment, Jezabel comes across Bruno, the drummer. He invites her out for a drink, to comfort her, and he reveals her something : she has a live show on television. She can still make something great and personal out of it. After this conversation, Jezabel takes a first decision : to get rid of Loïc.

« Singing out loud »

Episode

6Jezabel returns to a frenetic activity, writes, composes. Richard comes back, convincing her that he only wishes her to be successful. It is nothing but normal for him to try and take advantage of this opportunity to make the come-back he has been dreaming of. On the night of the tv-show, when her lips approach the microphone, it’s time for her to decide whether she will accept or not the role Richard and Jandras intend to give her. The song begins. Jezabel ‘s voice is going to come out loud. She has composed her own lyrics on the expected song, but in front of the cameras, she gives up and sings Jandras and Richard’s song. Intimidated, she hasn’t managed to find enough self-confidence to sing her song.

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SAISON 1.

« Crossing the line »

Episode

7The first tv-show of Jezabel is a total success from Jandras’ point of view. The videoclip is broadcasted on music-channels, tabloids get interested in Jezabel, enthusiasm is growing around her. Jezabel gets caught up in the euphoria: perhaps, after all, she is perhaps beginning to live the life of her dreams. Shows take place in many cities. 

Before going on tour, Jezabel goes back to Lille. When considering her new life, her relatives seriously lack of enthusiasm. They say she will get herself lost. Furious, she leaves and goes to her Lille friends. There she realizes nobody is admiring her music and people are avoiding her. Very hurt, she is eager to go back to her new life.

« Londonism»

Episode

8To give her a more popular and rock image, Jandras wants Jezabel to appear in a London festival. She meets the group in the Eurostar. Richard seems more distant; Jandras is overwhelmed by the organization of the concert. Bruno is the only one who seems to pay her any attention. It’s a classic, he tells her : they don’t want her to get big-headed. On the train, Jezabel opens her favourite music magazine, where she is quoted as the «new commercial french dung». Hurt again, she concentrates on her concert. Arrival in London, preparation, Jezabel gives everything on stage...but only picks up the boos. Bruno suggests they go for a drink together. The problem is not her, it’s what she sings, he says. After a few drinks and clubs, they end up kissing. 

« Everyday celebrity »

Episode

9Jezabel has returned to France, where she gives one concert after another, in cultural malls or in town. Life with the group has become complicated, and her relationship with Bruno suffers from the frantic pace of the tour. Jezabel realizes her main audience is young girls who do not understand much about what she sings, but who get carried away about her clothes or her show on stage. She begins to feel lost for good. She fails to feel happy with Bruno since they have left London. She records the song she has written about this situation on her webcam and sends it to him. But Bruno doesn’t answer.

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« Resistance»

SAISON 1.

The day after, Bruno tells Jezabel that he was struck by the song. If only she could sing such songs to the public, she would manage to reach her real audience and make a real carreer. He goes to Richard and Jandras to give them his thaughts, but ends up humiliated : stay where you belong, behind the drums. The next concert is in Lille, where family and parents come to hear Jezabel. As usual, Jezabel raises the enthusiasm of young fans, but doesn’t reach her relatives. At the end of her performance, she tries to read a text addressed to her family about what she feels but is interrupted by Jandras. Convinced that it is all Bruno’s fault, Jandras fires him. Before leaving, Bruno gives a piece of advice to Jezabel : she should post her new songs on the internet, without Jandras knowing. He then leaves the tour, whilst the group heads to Belgium.

Episode

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« Self-hacking»

Episode

11Concerts continue, with fewer and fewer public. The group has a new drummer, a friend of Richard; Jezabel feels more and more alone. She goes to parties, flirts with boys, gets lost a bit more. Back to her hotel, she writes, composes and begins a diary on her blog. One morning, Jandras wakes her up, furious. An article in a famous magazine appreciatively comments her blog as the «autopiratage of a commercial artist by herself», a first in the history of the internet. The audience of the blog explodes and a new public seems to believe in Jezabel. For Jandras, it is too much. Jezabel will do the first part of the show of a star on a famous Parisian scene and then disappear.

« Showtime ! »

Episode

12The day of the great and last concert of Jezabel has arrived. She receives text messages from her parents and friends: they will attend the show. The atmosphere within the group is worse than ever. Jandras intends to replace Jezabel by Richard. Less concentrated on the concert, they are focused on the coming release of Richard’s first song. The star of the concert goes to see Jezabel backstage and encourages her : he likes what he heard from her on her blog. Bruno passes by to wish her good luck but Jezabel pushes him back, as he has let her down before. Showtime for Jezabel ! She goes on stage in front of a strange public made up of a handful of her young fans, some critics intrigued by the phenomenon of the blog and a mass of fans of the real star performing after her. Jezabel starts singing and hardly manages to get herself heard over the boos. As the show is live broadcasted, the star goes on stage to calm down his public. He asks his team to come over to replace Jandras’ musicians, in front of Jandras’ surprised eyes. Bruno replaces the drummer. He’s the one behind all this ! The star now asks Jezabel to sing with him one of the songs she posted on her blog. The duo begins and carries away the crowd, ending by being acclaimed the whole public. Backstage, Jezabel meets Bruno and kisses him. Back in her dressing room, she looks at herself in the mirror and smiles.

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This is the song written, composed and posted by Jezabel on Youtube, which made her famous on the web, at the point where our story starts.

« Self-hacking»

THE SONG

You know, the first timeI could not write my nameI cried when i was told «no»,I took the drawing paper,I took my pencils,I had my fingers painted,And I draw your name,Like a sunshine under rays,Something very childishI did what I could of my chillsI have come to youAnd I did not...

I couldn’t write it to youcouldn’t make you feel itcouldn’t moan itcouldn’t get it outThis fucking thing to say !

You know, the second timeIt was for the dress up afternoonYou were a policemanthe suit I hadwas kind of beat-squaw,I put it on for you,You didn’t stop annoying me,You couldn’t stop bothering me,Pinching me, mocking me,I whimpered, your eyes saidWhat you didn’t confess,And I did not..

I couldn’t write it to youcouldn’t make you feel itcouldn’t moan itcouldn’t get it out

This fucking thing to say !

You know, the third timeIt was the night of my first beer,We told all our mysteries,You were talking about Jennifer,I told you ‘you’re a great guy’You leaned on meWe drank like half a glassAnd we were packed severeYou said «you know i could love you»,I laughed, I played proud,And you said ‘let’s go’And I did not...

I couldn’t write it to youcouldn’t make you feel itcouldn’t moan itcouldn’t get it outThis fucking thing to say !

You know, the last timeWe had a drink before you left,All our frenzy and our projectsOur gossips and our friendship ...Ended up in a hangoverWe promised not to leave each other,One day to travel togetherTo always tell each other everythingWe promised but we knewIt was a last time,And I did not...

I couldn’t write it to youcouldn’t make you feel itcouldn’t moan itcouldn’t get it outThis fucking thing to say !

You know, this time,I just had to write your name,To re-hear our song,To tell myself we were stupid,To feel the old thrill,The one that comes from you,We grew up, yeah, you’re right,We have become adults,I would like to swank, but yeah,I would cry again if you say no,If you don’t get meAnd if you don’t understand...

I decided to write itI chose to make you feel itEven if i have to groan it,I’ll finally get it out,This fucking thing to say !

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PRODUCTION

Jezabel

the track of a lifetime

Producer: BridgesAuthor: Julien Capron

Audience : mostly 11-24 years old, and mothers under 50 .TV Episodes : 12 * 26 minutesWeb : Blog (Content: texts - lyrics / video / photos / music / sound + music rights)Mobile application (content: text / video / photos / music / sound + music rights)Radio : 12 3-minutes episodesSocial networks : community managementLive : Olympia / Casino de Paris

TV: 1,2 million € (100 000 € for each episode)Internet contents : 50 000 €Mobile Application and videos : 40 000 €Social Networks : 15 000 €Radio: 10 000 €Magazine: 5 000 €Live: 50 000 €TOTAL BUDGET: 1,37 million €

Financing Plan: Broadcasters (TV / Web / Mobile) 50% / CNC 30% / region. 15% / Sponsors & Partners 5%

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