Jason hartley
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PROPRIETARY & CONFIDENTIAL PROPRIETARY & CONFIDENTIAL PROPRIETARY & CONFIDENTIAL Bright, Shiny Objects
Transcript of Jason hartley
PROPRIETARY & CONFIDENTIALPROPRIETARY & CONFIDENTIALPROPRIETARY & CONFIDENTIAL
Bright, Shiny
Objects
PROPRIETARY & CONFIDENTIAL
TV
PROPRIETARY & CONFIDENTIAL
Cars
PROPRIETARY & CONFIDENTIAL
Stores
PROPRIETARY & CONFIDENTIAL
3 Bright
, Shiny Object
s…
PROPRIETARY & CONFIDENTIAL
…Stores
Cars……TV
PROPRIETARY & CONFIDENTIAL
The Hyp
e Cycl
e
PROPRIETARY & CONFIDENTIAL
TV82%smartphone owners use mobile device while watching TV
46%do it every day
Source: Nielsen, NPD Display Research
PROPRIETARY & CONFIDENTIAL
TV
PROPRIETARY & CONFIDENTIAL
TV
PROPRIETARY & CONFIDENTIAL
TV
PROPRIETARY & CONFIDENTIAL
Cars 101Minutes the average
American spends driving daily
PROPRIETARY & CONFIDENTIAL
Cars
PROPRIETARY & CONFIDENTIAL
Cars
PROPRIETARY & CONFIDENTIAL
Stores
$1.70t
digitally influenced in-store sales
$0.97t
mobile-influenced in-store sales
Source: Deloitte
PROPRIETARY & CONFIDENTIAL
Stores
PROPRIETARY & CONFIDENTIAL
Stores
PROPRIETARY & CONFIDENTIAL
Stores
PROPRIETARY & CONFIDENTIAL
…Stores
Cars……TV
PROPRIETARY & CONFIDENTIAL
The Shiniest Object of
All
PROPRIETARY & CONFIDENTIAL
PROPRIETARY & CONFIDENTIALPROPRIETARY & CONFIDENTIALPROPRIETARY & CONFIDENTIAL
Thank You
