Jason Dailey - Bing - WebCongress NYC 2014
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Cortana: The Future of Search Jason Dailey Director, Bing Evangelism @jasonrdailey June 24, 2014
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In this workshop Jason Dailey, search evangelist for Microsoft looks at where search advertising has been and where it has the opportunity to evolve. Jason will look at the history of search advertising and where it could evolve in the next 5 to 10 years through the lens of a futurist. This is a presentation on possibilities. How the combination of maps, devices and wearable tech will drive the new search experience beyond the current behavior of typing keywords into a box.
Transcript of Jason Dailey - Bing - WebCongress NYC 2014
Cortana: The Future of Search
Jason Dailey
Director, Bing Evangelism
@jasonrdailey
June 24, 2014
CONTEXT
Evolution of Search
IntelligentlyON
Building Blocks
Introducing Cortana
“Study the past if you would define the future” Confucius
9
An intelligent fabric that
understands entities and
anticipates intent in order
to help users complete
tasks at the right time
Age and Gender
0
5
10
15
20
25
30
35
18-25 26-35 36-50 51-65 65+
Females Males
Age Bucket
What Is Bleach?
Page 19 | July 8, 2014
Hero Ads Pilot
Microsoft Confidential
Explosion of Geo-Spatial Data
Microsoft Confidential
Demographic
Interests
Preferences
Intent
Social
HUMAN DECISIONS NEED HUMAN INPUT
Mobile Queries Are Different By Design
70% in 1 month
70% in 1 hour
NEAR HOME QUERIES compete with desktop search
and are informational in nature
ON-THE-GO QUERIES supplement desktop search,
center on local action and with greater commercial intent
68 Walgreens 8:03 AM
69 Walgreens.com 8:06 AM
70 Walgreens Directions
8:09 AM
18 Headache Relief 5:07 AM
19 Tylenol 6:31 AM
20 Pharmacy 6:31 AM
Works on Your Behalf
Microsoft Confidential Microsoft Confidential
Cortana Makes Every
Interaction Necessary
Our Assistant
home
Notebook
Cortana Knows
When To Be Present
Sample daily planner To map app
To weather app
To calendar app
To Bing news article
Anna wakes up 7:00AM
Anna leaves work 5:20PM
Anna goes to bed 11:05PM
Flight departure 10:55AM
Flight arrival 4:55PM
Our Assistant recognizes the
message as a suggestion to add
an event.
The user taps on the underlined
text to begin adding the event to
their calendar.
It shows the details of the event
that is being added. In this
example, it recognizes:
- Subject
- Location
- Time & date
A confirmation is given to the
user after they save the event.
Cortana Reduces
Clutter and Noise
Know when to be present
Understand when you are most relevant in consumers’ lives and focus on enhancing those moments
Reduce clutter and noise
Be the brand that brings quiet into consumers’ lives and be mindful of the context when creating and delivering content
IntelligentlyON
Make every interaction necessary
Use data to understand the person behind the demographic and drive experiences that feel more bespoke
The future is here.
It’s just not widely
distributed yet.
- William Gibson
An intelligent fabric that
understands entities and
anticipates intent in order
to help users complete
tasks at the right time
