Jamshedpur Research Review 6: International Research Journal

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    JAMSHEDPUR RESEARCH REVIEW GOVT REGD. MULTI DISCIPLINARY INTERNATIONAL RESEARCH JOURNAL Year II Vol. II Issue VI

    March 2014-May2014 Page 1

    RNI JHA/ENG/2 !"/#"!#$ISSN% 2"2 &2'#Pos(al Re)*s(ra(*o+ No.&G/S,M&-$/2 !"&!-

    Da(el*+e% Mar ! 2 !-& Ma0 "! 2 !- Year II% Volu1e II% Issue% VI Pla e% Ja1s e 3ur La+)ua)e% E+)l*s Per*o * *(0% 4uar(erl0 Pr* e% Rs.!# No. o5 Pa)es& 67

    Na(*o+al*(0 o5 ( e e *(or% I+ *a+ Na1e o5 ( e e *(or% M*( *les 8u1arC ou9e0.

    O:+er% G0a+;0o(* E u a(*o+al a+ Resear? 72? ,lo @ No.&"?S as(r*+a)ar? 8a 1a? Ja1s e 3ur?J ar@ a+ ? P*+&6"! #.

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    G0a+;0o(* E u a(*o+al a+ Resear? 72? ,lo @ No.&"?S as(r*+a)ar? 8a 1a? Ja1s e 3ur?J ar@ a+ ? P*+&6"! #.

    De lara(*o+% O:+er o5 Ja1s e 3ur ResearRe *e:? E+)l*s 4uar(erl0 *s G0a+;0o(*E u a(*o+al a+ Resear ?72? ,lo @ No "? S as(r*+a)ar 8a 1a?Ja1s e 3ur? J ar@ a+ ? P*+ &6"! #? a+3u9l*s e a+ 3r*+(e 90 M*( *les 8u1arC ou9e0 a+ 3r*+(e a( G0a+;0o(* Pr*+(*+)Press? G0a+;0o(* E u a(*o+al a+ Resear

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    Pa3er Re *e: Co11*((eePro5. A;*( S*+)Head, University Dept of Commerce, o!"an University, J"ar#"and$Dr. 8.8 Sa a0Head, Dept of socio!o%y, o!"an University, J"ar#"and$Dr. Mus(aB A 1aDept$ of Commerce, arim City Co!!e%e Jams"edp&r$ J"ar#"and$Dr. S.,.P Gu3(aUniversity Dept$of Commerce, 'i!am(er Pitam(er University, Pa!am&, J"ar#"and$Dr. Da+*s Al* 8 a+Associate Professor, 'I), Jams"edp&r, J"ar#"and$Dr A9 a0 8r Pa+ e0D$ Co!!e%e, D&mraon, *&+ar, *i"ar$Pro5. L 8a a3Head, Dept of Psyc"o!o%y, Jams"edp&r Co operative Co!!e%e, o!"an University, J"ar#"and$Dr. S. A+sar*?Head, , Dept of Hindi, arim City Co!!e%e, Jams"edp&r$ J"ar#"and$Dr. Poo+a1 Sa a0Dept$ of psyco!o%y, A*M Co!!e%e, o!"an University, Jams"edp&r$Dr. 8.M Ma a(oHead, Dept of Commerce, Jams"edp&r, Co operative Co!!e%e, o!"an University, Jams"edp&r$Dr.P.8 Pa+*?Dept of Commerce, A*M Co!!e%e, o!"an University, Jams"edp&r$

    IMPORTANT DATES

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    EDITORIAL

    "r. Mithilesh #r. hou%ey

    In India -"ere parents stay to%et"er and p&t t"e "appiness of t"eir c"i!dren a(ove everyt"in% e!se)"e (i%%est !essons !earnt from one.s parents are often &nspo#en$ Scott Ha!t/man, a reno-ned Usocio!o%ist, "as s"o-n t"at "appier fami!ies &nderstand -"o t"ey are, -"at t"ey va!&e and -"y$ )"is#eeps fami!ies (a!anced in (ot" %ood and (ad times as t"ey &nderstand t"at on!y deep contentment catranscend momentary periods of p!eas&re and pain$

    )"e rise of %!o(a! CE0s -"o spent t"eir formative years in India is ac#no-!ed%ement t"at t"eco&ntry is doin% at !east some t"in%s ri%"t$ Many -o&!d a%ree some of t"e 1&a!ities t"ese !eaders p 2 "&m(!eness, "&mi!ity and a stron% -or# et"ic 2 -ere ac1&ired -e!! (efore t"ey !eft t"e territoria!frontiers of India$

    Standin% on t"e roof of Jams"edp&r Co operative Co!!e%e, Jams"edp&r, I often o(serve tiny 'Ctents, in t"e co!!e%e camp&s and fifty to si+ty 'CC cadets performin% t"eir ro&tine dri!!s$ I reca!!sc"oo! days$ Participatin% in t"e 'CC -as to&%" for me$ We "ad to marc" in sync"ronisation in&nre!entin% "eat, perform dri!!s t"at didn.t appear to "ave any rea! -or!d app!ication, -ear pressed&niforms t"at -o&!d -rin#!e -it"in min&tes of p&ttin% t"em on, and s"ine s"oes for !on%er t"an seemenecessary$ W"at co&!d one "ave possi(!y !earnt from t"is e+perience3 In "indsi%"t, it -as a %ood -ay t 4&d%e discip!ine and responsi(i!ity$

    Hydera(ad P&(!ic Sc"oo! 5HPS6 prod&ced fo&r %!o(a! CE0s from India7 Satya 'ade!5Microsoft6, S"antan& 'arayen 5Ado(e6, Prem Watsa 58airfa+6 and A4ay *an%a 5MasterCard6Hydera(ad P&(!ic Sc"oo!, *e%&mpet or HPS, *e%&mpet is a private!y f&nded p&(!ic sc"oo! inHydera(ad in t"e state ofAnd"ra Prades"$ Ear!ier #no-n as Ja%irdar Co!!e%e, it -as esta(!is"ed in 9:;< as a sc"oo!e+c!&sive!y for t"e sons of 4a%irdarsand ot"er aristrocats$ It -as renamed as Hyder(ad P&(!ic Sc"oo! in9:=9 after>amindari system-as a(o!is"ed in 9:=?$ 0f co&rse, a first rate ed&cationa! system and a p!et"ora of sportin% activities -ere a definitive advanta%e$ *&t it appears t"at t-o t"in%s differentiatHPS from ot"er sc"oo!s$ 8irst, t"ere -as t"e ster!in% !eaders"ip of t"e principa! of HPS, MC Watsa$ Ansecond, t"e 'CC trainin% 2 -"ic" invo!ved mi!itary e+ercises 2 may "ave "e!ped st&dents deve!opsome of t"e 1&a!ities t"ey possess today$

    )"ere are many %ood sc"oo!s in Jams"edp&r, and ot"er (i% cities of J"ar#"and provin% 1&a!ed&cation to t"e c"i!dren of midd!e c!ass fami!ies$ *&t, t"ese sc"oo!s@ !ac# orientation to-ards 'CC asports$ )oday, many (e!ieve t"at t"e West is "ome to creative (&siness t"in#ers and innovators, and t"atIndia is !ar%e!y a !and of (oo# -orms, a p!ace-"ere (rea#t"ro&%"s are rare$ W"en -e as# -"y, t"eans-ers vary$ Some peop!e (!ame t"e ed&cation system$ *oo# -orms don.t "ave t"e creativity to t"in# ofne- ideas or desi%ns$

    Ho- can st&dents so comp!ete!y foc&sed on test scores possi(!y (e innovators3 )"o&%" o&fami!y &p(rin%in% can "e!p in creatin% f&t&re %!o(a! Indian CE0s, (&t o&r st&dents need mtrainin%@ !i#e atmosp"ere, and a(i!ity to t"in# o&t of (o+@$

    Mithilesh / !6/2/2 !-

    March 2014-May2014 Page 4

    http://en.wikipedia.org/wiki/Hyderabad,_Indiahttp://en.wikipedia.org/wiki/Andhra_Pradeshhttp://en.wikipedia.org/wiki/Jagirdarhttp://en.wikipedia.org/wiki/Zamindari_systemhttp://economictimes.indiatimes.com/definition/placehttp://en.wikipedia.org/wiki/Hyderabad,_Indiahttp://en.wikipedia.org/wiki/Andhra_Pradeshhttp://en.wikipedia.org/wiki/Jagirdarhttp://en.wikipedia.org/wiki/Zamindari_systemhttp://economictimes.indiatimes.com/definition/place
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    offered (y t"em$ A!! most, a!! (an#s operated inEt"iopia -it" some e+emptions9 provide serviceto c&stomers (y &sin% traditiona! systems, t"at is-"y every (an# c&stomer is "i%"!y dissatisfied (y t"e disappointin% stat&s of financia!deve!opment in Et"iopia$ Even t"e time -astedin trave!!in% for searc" of (an# (ranc"es and t"e

    !on% -aitin% time to access t"e acco&nt is rea!!ydisappointin%$ )"is is partic&!ar!y (eca&se of t"enon inte%ration of (ranc"es of t"e same (an#,i$e$ even -it"in individ&a! (an#s t"eir (ranc"esare not !in#ed to eac" ot"er and it is a m&st to p"ysica!!y visit t"e (ranc" in -"ic" an acco&nt"as (een opened$

    As it is stated in different E (an#in%!iterat&re some of t"e pro(!ems re!ated -it"adoption of E (an#in% are7 o- !eve! of internet penetration and poor!y deve!oped

    te!ecomm&nication infrastr&ct&re$ Accordin% toJensen 5;??"aoet a!$ ;?? 6$ *y %ainin% an in dept"&nderstandin% of t"e factors and conditions t"atinf!&ence deve!opin% co&ntry@s a(i!ity to f&!!yadopt and rea!i/e its (enefits, strate%ic

    9

    imp!ications can (e %enerated for t"e researc"ersand practitioners re%ardin% "o- to promote t"e%ro-t" of E (an#in% in t"e deve!opin%co&ntries$ Ho-ever, despite t"e importance oft"ese adoptions, !imited st&dies are c&rrent!yavai!a(!e in deve!opin% co&ntries, especia!!y inEt"iopia$ )"erefore, more st&dies are sti!!

    re1&ired to &nderstand t"e re!evance of E (an#in% in t"e co&ntry to identify areas in -"ic"t"e co&ntry !a%s (e"ind t"at in"i(it t"eir E (an#in% adoption and diff&sion$ )"erefore, toaddress t"e c&rrent %ap in t"e !iterat&re, t"isst&dy is desi%ned to identify t"e E (an#in%adoption sit&ation in Et"iopia and common!yfoc&sin% on t"e investi%ation of factors t"ataffect adoption of E (an#in% system$

    )"e remainin% parts of t"e paper areor%ani/ed as fo!!o-s$ )"e second section presents revie- of !iterat&re$ )"e t"ird section

    provides 0(4ective of t"e st&dy$ )"e fo&rt"section provides met"ods, -"i!e t"e fift" sectionis res&!ts$ )"e fina! section, section si+ presentsconc!&sion$

    2. E&9a+@*+) s0s(e1 *+ E( *o3*a+ 9a+@*+*+ us(r0)"e appearance of E (an#in% in Et"iopia

    %oes (ac# to t"e !ate ;??9, -"en t"e !ar%est stateo-ned, commercia! (an# of Et"iopia 5C*E6introd&ced A)M to de!iver service to t"e !oca!&sers$ In addition to ei%"t A)M ocated in

    Addis A(a(a, C*E "as "ad Visa mem(ers"ipsince 'ovem(er 9K, ;??=$ *&t, d&e to !ac# ofappropriate infrastr&ct&re it fai!ed to reap t"efr&it of its mem(ers"ip$ Despite (ein% t"e pioneer in introd&cin% A)M (ased paymentsystem and ac1&ired visa mem(ers"ip, C*E

    a%%ed (e"ind Das"en (an#, -"ic" -or#eda%%ressive!y to maintain its !ead in E paymentsystem$ As C*E contin&es to move at a snai!.s pace in its t&rn#ey so!&tion for Card *asedPayment system, Das"en *an# remains so fart"e so!e p!ayer in t"e fie!d of E *an#in% since;?? $ 5 ardac"e- ;?9?6

    Das"en (an#, a forer&nner in introd&cin% E (an#in% in Et"iopia, "as insta!!ed A)Ms atconvenient !ocations for its o-n card"o!ders$Das"en@s A)M is avai!a(!e ;K "o&rs a day,seven days a -ee# and < = days a year

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    providin% service to De(it Card"o!ders andInternationa! Visa Card"o!ders comin% to t"eco&ntry$ At t"e end of J&ne ;??:, Das"en (an#"as insta!!ed more t"an K? A)Ms in its area (ranc"es, &niversity compo&nds, s"oppin%ma!!s, resta&rants and "ote!s$ In t"e year ;?99t"e payment card services "ave -itnessed

    si%nificant strides, Das"en@s A)M servicee+panded to L? and L?K P0S termina!s 5Ann&a!report of t"e (an# ;?996$

    Avai!a(!e services on Das"en *an# A)Msare7 Cas" -it"dra-a!, *a!ance In1&iry, Ministatement, 8&nd transfer (et-een acco&ntsattac"ed to a sin%!e card and Persona!Identification '&m(er 5PI'6 c"an%e$ C&rrent!y,t"e (an# %ives de(it card service on!y for Visacards$ Das"en (an# c!ients can -it"dra- &p to=,??? (irr in cas" and can (&y %oods and

    services &p to ,??? to 9

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    Ta9le. 2.!. E&,a+@*+) ser * es 3ro * e 90 5our E( *o3*a+ [email protected]. ,a+@s Ser * es

    9 Commercia! *an#of Et"iopia5C*E6

    A&tomated te!!er mac"ine,5A)M6 and )e!ep"one (i!! payments, point of sa!estermina!5P0S6

    Das"en (an# A&tomated te!!er mac"ine5A)M6, Mo(i!e *an#in%5Mod(irr6, point of sa!e5P0S6 termina!s,)e!ep"one (an#in%$

    < We%a%en *an# A&tomated te!!er mac"ine,

    5A)M6, point of sa!e5P0S6 termina!s and)e!ep"one (an#in%service$

    K >emen *an# A&tomated te!!er mac"ine,5A)M6, on!ine (an#in%$Point of sa!e 5P0S6termina!s, internet (an#in%, Mo(i!eNp"one (an#in%

    Sour e% T e resear er? 2 !2

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    8i%&re7 ;79$ )ec"no!o%y 0r%ani/ation Environment frame-or# 5Sour e% Tor+a(F@0 a+

    )"e tec"no!o%ica! factor refers to adopter@s perception of E (an#in% attri(&tes$ )ypica!c"aracteristics of tec"no!o%y considered intec"no!o%y adoption st&dies are (ased on t"eass&mption of Ro%er@s diff&sion of innovation5Ro%ers ;??

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    8re1&ent po-er disr&ption$ Accordin% toWond-ossen and )se%ai 5;??=6, an ade1&ate!e%a! str&ct&re and sec&rity frame-or# co&!dfoster t"e &se of E payments, -"ic" iscontradictin% -it" t"e findin% of t"e previo&sst&dy$

    0n t"e ot"er "and t"e st&dy cond&cted (yDa%"fo&s and )o&fai!y 5;??L6 on t"e s&ccessand critica! factors in adoption of E (an#in% (y

    e(anese (an#s$ )"e researc" -as cond&cted ont"e factors t"at can !ead to s&ccess t"e adoptionof E (an#in% and t"e ot"er factors t"at canconstit&te as (arrier to its adoption, it foc&s ont"e or%ani/ationa!, str&ct&ra! and strate%icfactors -"ic" can acce!erate or, on t"e contrary,s!o- t"e adoption of t"is e!ectronic mode ofdistri(&tion and comm&nication (y t"e (an#s,t"ro&%" ana!y/in% t"e case of t"e e(anese

    mar#et$ In order to test t"e va!idity of t"et"eoretica! frame-or#, str&ct&red s&rvey -as&sed, intervie- 1&estionnaire t"at -as %iven toE (an#in% mana%ers or to informationtec"no!o%y mana%ers of a!! t"e (an#s on t"eofficia! !ist of instit&tions operatin% on t"e

    e(anese mar#et, -it" a tota! of =L (an#s,

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    f!e+i(i!ity and speed of services de!ivery -erefo&nd to (e at t"e top of t"e importance !ist$Iss&es re!ated to or%ani/ationa! f!e+i(i!ity andspeed of services de!ivery -ere fo&nd to (e att"e top of t"e importance !ist$ *&siness processes and systems inte%ration and en"ancedc&stomer services -ere ne+t in t"e !ist of

    importance$errard et a!$ 5;?? 6 in t"eir st&dy in

    Sin%apore identify ris# to (e an important factorfor Internet *an#in% adoption$ A!! respondents-"o did not &se Internet *an#in% services "ad ane%ative perception of t"e sec&rity in Internet*an#in%$ )"e respondents perceived t"at t"ere-ere many sec&rity ris#s -"en &sin% t"einternet$ )"ey fe!t t"e privacy -as a concern,fee!in% a!! t"eir financia! information co&!d (e in 4eopardy$ Ris# -as one of t"e t-o most

    fre1&ent!y mentioned factors in t"eir st&dy,Concern a(o&t ris# -as mentioned (y a!!respondents$ An empirica! investi%ationcond&cted (y Sat"ye 59:::6 on t"e adoption ofInternet *an#in% (y A&stra!ian cons&mers a!soidentified, sec&rity concerns as #ey factor ininternet (an#in% adoption$ A report on Internet*an#in% in A&stra!ia finds t"at, sec&rityconcerns amon% (an#s and c&stomers are#eepin% (ot" a-ay from Internet *an#in%QSat"ye 59:::6$

    )"e st&dy of erem 5;??

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    "e!p t"em improve t"eir strate%ic p!annin% process$ )"e main o(stac!es and (arriers t"atoppose E (an#in% adoption are t"e concerns ofsec&rity, privacy of information and tec"no!o%yinvestment cost$ A!so t"e !iterat&re indicates t"ataccordin% to t"e c&stomers t"ere are differentfactors t"at inf!&encin% t"e adoption of E

    (an#in% s&c" as, perceived advanta%es and ot"erfactors re!ated to t"e services itse!f B "o- to (eaccepted and &sed (y t"e c&stomers, -"ic"differ from co&ntry to co&ntry, ref!ectin% t"eeconomica! and tec"no!o%ica! deve!opment ineac" co&ntry$ In t"is st&dy researc"er "asidentified t"e main factors inf!&encin% adoptionof E (an#in% in Et"iopian (an#in% ind&stries (y&sin% s&rvey and intervie- cond&cted -it"mana%ers of t"e se!ected (an#s$

    ". Me( o s A o3(e

    In order to attain t"e o(4ective of t"est&dy and ans-er t"e researc" 1&estionsGresearc"er adopts (ot" 1&antitative and1&a!itative 5Mi+ed6 researc" approac"$ )"erationa!e of &sin% s&c" a mi+ed approac" is to%at"er data t"at co&!d not (e o(tained (yadoptin% a sin%!e met"od and for trian%&!ation5Cres-e!! ;??

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    Ta9le #%!? Te +olo)* al 5a (or

    Cus(o1ers5ear r*s@ (ouse ATM

    La @ o5o+5* e+ e

    :*( ( ese ur*(0

    I+ ( e ase o5 us*+) 1o9*le9a+@*+)? ATM a+o( ers? se ur*(0 r*s@ a55e (users e *s*o+ (o use ( es0s(e1

    Cus(o1ers o+o( (rus( ( e(e +olo)03ro * e 909a+@s

    La @ o5 (rus( *so+s* ere as

    9arr*ers 5or ( ea o3(*o+ o5 E&9a+@*+) s0s(e1.E( *o3*a.

    ' Va!id 9; 9; 9; 9; 9;

    Missin% ? ? ? ? ?

    Median ;$???? ;$???? ;$????

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    t"e res&!t presented on ta(!e =$;$ *!o- revea!edt"at &nfami!iarity -it" t"e service providedt"o&%" A)M, Internet (an#in%, te!ep"one andmo(i!e p"one (y c&stomers, ac# of tec"nica!

    and mana%eria! s#i!!s on t"e &se of tec"no!o%ica!innovation and ac# of s#i!!s to imp!ement E (an#in% system are considered as (arriers for t"eadoption of E (an#in% system$

    Ta9le #.2 Or)a+*Fa(*o+al

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    instr&ments 5 eta"&n ;?? 6$ Simi!ar!y t"e st&dyof ardac"e- 5;?9?6 revea!ed t"at !ac# of !e%a!frame -or# is one of t"e c"a!!en%es for E (an#in% system in Et"iopia$ In contrary t"est&dy of Wond-ossen and )se%ai 5;??=6revea!ed t"at an ade1&ate !e%a! str&ct&re andsec&rity frame-or# co&!d enco&ra%e t"e &se of

    E payments in Et"iopia$ Ho-ever, t"e res&!t of

    s&rvey presented in ta(!e =$< a(o&t !e%a! frame-or# on imp!ementation of E (an#in% systemrevea!ed t"at !ac# of !e%a! frame -or#s and crossco&ntry !e%a! and re%&!atory difference isconsidered as (arriers faced (y (an#in%ind&stries for t"e adoption of E (an#in% systemin Et"iopia$

    Ta9le #.".E+ *ro+1e+(al 5a (or=La @ o5 le)al a+ re)ula(or0 5ra1e :or@>La @ o5 le)al 5ra1e:or@s ( a( e+5or e9a+@*+) *+ us(r*es (oa o3( (e +olo)* al*++o a(*o+

    Cross& ou+(r0 le)al a+ re)ula(or0 *55ere+ es :*ll a e*13a ( o+ ( e a o3(*o+ o5 +e: (e +olo)* al *++o a(*o+ *+ (9a+@*+) se (or l*@e? ATM? *+(er+e( 9a+@*+)? 1o9*le 9a+@a+ Po*+( o5 sale (er1*+als =POS>.

    ' Va!id 9; 9;Missin% ? ?

    Median ;$???? ;$????Mode ;$?? ;$??

    No(e% N&Nu19er o5 res3o+ses Res3o+se 1easure1e+(s? !&s(ro+)l0 a)ree? 2&A)ree? "&Ne-&D*sa)ree a+ #&s(ro+)l0 *sa)ree? Sour e% Sur e0 resul(? 2 !2

    Res&!ts reported on ta(!e =$

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    payment in Et"iopia$ More over t"e1&estionnaire res&!t in t"is st&dy presents fo&r

    1&estions to e+amine t"e perception of (an#staff on t"e iss&e$

    Ta9le #.-.E+ *ro+1e+(al 5a (or=La @ o5 a eBua(e ICT *+5ras(ru (ure>

    Us*+) *+(er+e(

    9a+@*+) *s *55* ul(ue (o lo: *+(er+e(a ess *+ E( *o3*a

    I+(er+e(

    o++e (*o+ :as +o()oo e+ou) (o3er5or1 o+l*+e

    La @ o5a a*la9le ICT*+5ras(ru (ure

    Mo9*le 9a+@*+)

    ser * es 1a0 +o( 3er5or1:ell 9e ause o5 +e(:or@3ro9le1s

    ' Va!id 9; 9; 9; 9;Missin% ? ? ? ?

    Median ;$???? ;$???? ;$???? ;$????Mode ;$?? ;$?? ;$?? ;$??

    No(e% N&Nu19er o5 res3o+ses Res3o+se 1easure1e+(s? !&s(ro+)l0 a)ree? 2&A)ree? "&Ne-&D*s a)ree a+ #&s(ro+)l0 *sa)ree? Sour e% Sur e0 resul(? 2 !2

    )"e a(ove ta(!e =$K s"o-s t"at IC)

    infrastr&ct&re in Et"iopia for internet access isnot s&fficient to &se on!ine (an#in% service,-ere t"e median and mode va!&e for t"e first1&estion is ;$??$ Simi!ar!y t"e median and modeva!&e of t"e rest t"ree 1&estions is ;$??, -"ic"indicated t"at !ac# of avai!a(!e IC)infrastr&ct&re in t"e co&ntry in"i(its to &se E (an#in% system$ Simi!ar!y, an intervie- scriptreceived from t"e C*E E payment mana%erindicates t"at t"e poor 1&a!ity ofte!ecomm&nication net-or# service is a ma4oro(stac!e for a!! (an#s in Et"iopia to effective!y

    de!iver some services s&c" as internet (an#in%,mo(i!e (an#in% and ot"ers$ Moreover, t"e I)mana%er of >emen (an#, indicated t"at7 0&r (an# -ere a%%ressive!y doin% on t"e provisionof "i%" 1&a!ity service to c&stomers (yemp!oyin% different tec"no!o%ica! innovation,for e+amp!e t"e (an# p&rc"ase C0RE (an#in%system soft -are, -"ic" offers service toc&stomers more t"an t"e sop"isticated A)Mmac"ine$ It -o&!d ena(!e (an#s to provideInternet (an#in% to de!iver prod&ctNservice toc&stomers$ It "e!ps c&stomers to vie- t"eir

    (a!ances, transfer f&nds, and pay (i!!s on!ine$*an#s co&!d a!so offer mo(i!e (an#in% servicest"ro&%" -"ic" c&stomers can c"ec# t"eir

    (a!ance and transfer f&nds (y s"ort messa%e

    service 5SMS6, as -e!! as p"one (an#in% toc"ec# (a!ances and ma#e acco&nt in1&ires (y p"one$ Ho-ever, some e+perts in t"e (an#in%ind&stry spec&!ate t"at &nderdeve!opedte!ecomm&nications infrastr&ct&re may "indert"e visi(i!ity and practica!ity of t"e C0RE (an#in% system$)"erefore, one of t"e ma4oro(stac!e factor identified in t"is st&dy is !ac# ofIC) infrastr&ct&re, to &se E (an#in% service,s&c" as internet (an#in%, mo(i!e (an#in%, A)Mand ot"ers$

    La @ o5 o13e(*(*o+As it is stated in different E (an#in%!iterat&re, competitive press&re is considered asdriver for t"e adoption of E (an#in% in deve!opedco&ntry$ 8or e+amp!e, t"e st&dy of aforet B &5;??=6 and Sa!-ani 5;??:6 s&%%ests t"at, t"e forei%nf&nded (an#s are more competitive in sec&rin%corporate c!ients over t"e C"inese (an#s (eca&se t"eyare perceived to offer (etter services and morestrin%ent sec&rity meas&res %iven t"eir !on%ere+perience in E (an#in% deve!opment$ Ho-ever, !ac#of competition in Et"iopia amon% !oca! and forei%n (an# "inders Et"iopian (an#in% ind&stries to adopt E

    (an#in% system$ Respondents -ere as#ed -"et"er!ac# of competition amon% !oca! and forei%n (an#sinf!&ence adoption of E (an#in% and t"e res&!to(tained from s&rvey is s"o-n in t"e fo!!o-in% ta(!e$

    March 2014-May2014 Page 16

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    Ta9le #.#.E+ *ro+1e+(al 5a (or=La @ o5 o13e(*(*o+>

    O3(*o+s

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    !ac# of %overnment s&pport affect adoption of E (an#in% system in Et"iopia$ 8or t"e second1&estion t"e median and mode va!&e is K$??, itimp!ies t"at &n-i!!in%ness of c&stomers toaccept E (an#in% system is not considered as (arrier for t"e adoption of tec"no!o%ica!innovation$ 0n t"e ot"er "and an intervie-

    cond&cted -it" I) mana%ers NE paymentmana%ers confirms t"at, Et"iopian %overnment-ere doin% on improvement of nationa!infrastr&ct&re, it -i!! enco&ra%e o&r (an# toadopt different tec"no!o%ica! innovation$

    #. Co+ lus*o+)"is st&dy aims at investi%atin% t"e main

    factors affectin% adoption of E (an#in% inEt"iopia$ )o ac"ieve t"e proposed o(4ective)ec"no!o%y or%ani/ation Environment 5)0E6frame -or# -ere &sed$ 0n t"e ot"er "and (ot"

    1&antitative as -e!! as 1&a!itative 5mi+ed6researc" approac" -as emp!oyed in t"e st&dy$E (an#in% system, s&c" as A)M, mo(i!e (an#in%, internet (an#in% and ot"ers -ere not-e!! adopted (y Et"iopian (an#in% ind&stry$)"is is d&e to !o- !eve! of IC) infrastr&ct&reand !ac# of !e%a! frame -or#s at '*E, -"ic"can initiate (an#in% ind&stry to imp!ement t"esystem$ In addition to t"e a(ove t-o (asicfactors affectin% adoption of E (an#in% inEt"iopia, Res&!t of t"e st&dy a!so s"o-s t"atsec&rity ris# and !ac# of tr&st on t"e &se of

    tec"no!o%ica! adoption are ot"er ma4or (arriers

    for t"e system$ )"e !eve! of sec&rity ris#associated -it" E (an#in% prod&ct or service,s&c" as A)M, internet (an#in%, mo(i!e (an#in%and ot"ers, pose different c"a!!en%es to different (an#s$ Improvements are re1&ired to ens&rec!ient confidence$ ac# of competition amon%!oca! and forei%n (an#s is a!so anot"er c"a!!en%e

    for t"e adoption of E (an#in% in t"eco&ntry$)ec"nica! and mana%eria! s#i!!s avai!a(!ein Et"iopian (an#s for t"e adoption of E (an#in%are a!so !imited$ )"is is inf!&encin% t"e c"oice oftec"no!o%y in Et"iopian (an#s$

    In %enera!, t"e findin%s of t"is st&dy offeradditiona! insi%"ts into t"e c&rrent E (an#in%adoption sit&ation and its imp!ications for E (an#in% %ro-t" in Et"iopia as an e+amp!e of adeve!opin% co&ntry$ 8&rt"ermore, t"e&nderstandin% of t"e (arriers to E (an#in%

    adoption identified in t"is st&dy may "e!p toidentify t"e (est co&rse of actions to promote itsdeve!opment$ It -i!! a!so (e va!&a(!e to a!! (an#in% ind&stries of t"e co&ntry to increaset"eir a-areness and &nderstandin% of E (an#in% (enefits$ )"erefore, Et"iopian %overnments"o&!d esta(!is" a c!ear set of !e%a! frame -or#on t"e &se of tec"no!o%y in (an#in% ind&stry,s&pport (an#in% ind&stry (y investin% on IC)infrastr&ct&re and (an#s needs to (e foc&sed ontec"no!o%ica! innovation competition rat"er t"antraditiona! (ases of retai! (an# competition$

    Re5ere+ es%

    9$ A(iy, D ;?? , capita!, -ee#!y ne-spaper,Marc", 9L, ;?? $

    ;$ A!a%"e(and, P ;?? , Adoption of e!ectronic (an#in% services (y Iranian C&stomers, MA

    t"esis, &!ea University of )ec"no!o%y,"ttp7NN---$ep&(!$!t&$seN9 =