January 13, 2015

Saturday March 21, 2015 day one

arrive Bangkok

arrive Bangkok own arrangements

transfer to hotel/check in own arrangements

rest of the day at leisure

Sunday March 22, 2015 day two

introduction to Thailand

breakfast hotel

morning orientation talk by UCI faculty members & ISP representatives conference room

presentations 1: overview of Thai economy and business culture conference room

key points: key sectors and industries, current developmental trends,

Thailand's economic and political position in the region, biggest threats

and opportunities for the future development

company tba

coffee break

presentation 2: hurdles faced by entrepreneurs in Thailand conference room

key points: building a business, analyzing market competition, raising

investment, learning from your mistakes

company tba

group lunch hotel restaurant

afternoon guided tour of Bangkok bus/walk

Explore Bangkok's must see city entails: the dazzling, spectacular

Grand Palace and Wat Po, the most extensive temple in Bangkok with

its colossal Reclining Buddha, etc.

evening welcome dinner bus transfer/restaurant

return to hotel bus transfer

Monday March 23, 2015 day three

healthcare

breakfast hotel

morning visit 1: maximizing manufacturing opportunities in Thailand bus full day

key points: developing sustainable manufacturing and effective supply

chain, distribution channels - local vs. global, future development

company tba

management presentation, discussion, tour of facilities

group lunch restaurant

afternoon visit 2: introduction to the Thai healthcare system

key points: healthcare and pharmaceutical development in Thailand &

local specifics

company tba

management presentation, discussion, tour of facilities

evening free to relax

recommendation for evening: traditional Thai puppet show

OR

optional cultural event 1: cooking class sts pay individually

If you're one of the millions of budding cooks around the world who

would like to make your own Thai food, then a cooking class is for you.

Learn directly from professional Thai cooks who will teach you about

the flavors, ingredients and techniques in cooking Thai food. You'll get

to taste the food as you go. And finally, at the end of your class, you'll

get an apron and certificate to take home with you.

UNIVERSITY OF CALIFORNIA, IRVINE, BANGKOK & HONG KONG, MARCH 21 - 28, 2015

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Tuesday March 24, 2015 day four

ways to success

breakfast hotel

morning check-out

visit 3: foreign brand operating on local market bus full day

key points: entry market strategies, adapting products to local market,

aligning company's global and local strategies

company tba

management presentation, discussion

group lunch restaurant

afternoon visit 4: technological innovation for growth & success

key points: the importance of innovation in today's world, IT industry

development, trends and key challenges for innovation policy

company tba

management presentation, discussion

transfer to the airport bus transfer

6.40pm flight to Hong Kong (duration approx. 2h 40min) TG 602

10.25pm arrive Hong Kong

transfer to hotel/check-in bus transfer

rest of the day at leisure

Wednesday March 25, 2015 day five

Hong Kong strength

breakfast hotel

morning visit 5: Hong Kong as an international shipping and logistic hub bus full day

key points: current logistic & transportation situation, distribution &

growth of e-commerce, connecting channels between HK and world

company tba

management presentation, discussion, tour of port

group lunch restaurant

afternoon visit 6: investment and banking environment in Hong Kong

key points: investment climate, overview of banking industry, the

financial connections between mainland and HK

company tba

management presentation, discussion

evening reception with local students bus transfer/restaurant

return to hotel bus transfer

Thursday March 26, 2015 day six

local specifics

breakfast hotel

morningvisit 7: managing your brand in China - understanding the local

consumer marketbus full day

key points: importance of understanding your consumer, marketing

trends in Asia Pacific, social media's impact on brand perception

company tba

management presentation, discussion

group lunch restaurant

afternoon visit 8:HK real estate: trends & investment opportunities

key points: overview of real estate market, financing, opportunities for

foreign investors, personal vs. commercial property

company tba

management presentation, discussion

early evening students' project - presentations conference room

evening free to relax

Recommendation for evening: visit bars at the Lan Kwai Fong street

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Friday March 27, 2015 day seven

outlook

breakfast hotel

morning students' project - presentations conference room

debrief & wrap-up session

coffee break

panel discussion 1: growth and the emerging market: current issues

and future scenariosconference room

talking points: sustainable development in emerging markets,

prospects of emerging markets

e.g. journalist, economist, member of senior management

group lunch with panelists hotel restaurant

afternoon free to explore the city

Recommendations: Hong Kong Heritage Museum, Ladies Market, Wan

Chai Market, beer at Knutsford Terrace, afternoon tea at the

Peninsula, or Hong Kong Watertour

OR

guided tour of Hong Kong sts pay individuallyBegin this tour with an exciting funicular railway ascent to the top of

Victoria Peak. From there you will explore Repulse Bay, a luxurious

residential area, along with Stanley Market, the perfect shopping place

for traditional Chinese objects. You will also visit Aberdeen Fishing

Village, a picturesque floating harbor home to over 6,000 fishermen

complete with sampan rides, seafood markets and floating

restaurants.7:00PM farewell dinner bus transfer/restaurant

return to hotel bus transfer

Saturday March 28, 2015 day eight

depart for USA

breakfast hotel

transfer to the airport own arrangements

depart for USA own arrangements

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