It’s where people come to discover & share. · sIze for eacH foLLower more actIve communIty on...
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It’s where people come to discover & share. Mashable
Transcript of It’s where people come to discover & share. · sIze for eacH foLLower more actIve communIty on...
It’s where people come to discover & share.
Mashable
One Mashable article is shared on a social network every second.
““
Our Mission:To be the Connected Generation’s source for news, utility,inspiration and entertainment.
Connected Generation n.1 People who integrate innovation into all parts of their lives and are immersed in digital culture. 2 People who are constantly connected, communicating, consuming, and sharing content across multiple devices and platforms. 3 People who are community-oriented.4 People who are brand evangelists/loyalists.
We’re the resource for news and the guide to culture.
And, we have a couple of cat videos, too.
We COver A full sPeCTruM Of TOPiCs
entertainMent
glifestyle
web culture
b
business
8
politics
Y
technology
h
We’re also kind of a big deal on the internet.
social followers
25,000,000
11,000,000
2,500,000
Monthly uniques
shares per Month
}
}
}
Source: ComScore, Google Analytics, Omniture
And we owe it all to our amazing community members. They inspire us as much as we inspire them.
10
20
30
40
50
60
18 - 24
12%55 +
13%
45 - 54
21%
35 - 44
24%
age groupsdual audience household incoMe
Largest percentage
of audience has
HHI of $100,000
or more50%femaLe
maLe
50%25 - 34
30%
PeoPLe In masHabLe’s facebook network
230,000,000
+ Mashable’s
1,000,000+ fb fans
all oftheir
friends =
Source: PeekYou Analytics
And we’re a real chatterbox on Twitter.
3,000,000
4x
5x
average network
sIze for eacH foLLower
more actIve communIty
on socIaL networkIng
foLLowers}
}
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And let’s not forget these social networks:
we’re a
“must foLLow”
on pinterest
and tHe most
engaged news
outLet on google +
tHe bIggest brand
on Meetup
We’ve reimagined our brand around social, mobile and visual.
Mashable can help your brand create highly shareable content and amplify your existing investments in social media.
Mashable works directly with brands and agencies to develop branded content that matches Mashable’s editorial voice, and aligns with your goals, strategies and target audience.
ConneCted Life
What’sInside
30 daysof buzzwords
Leaders in Design
Cybercrime Series
Mashable’s lift + social allows you to share your social assets on Mashable’s homepage, where the top influencers come to find out what everyone’s talking about, before they’re talking about it.
Mashable lift + social:Driving subscribers, follows and likes directly to your social accounts, building lasting value.
It’s Best FrienDDs Day! Who do you always want to share
some #DunkinDonuts with?
““SPOnSOred
SPOnSOred
view On inStAGrAm
@Mashable
mashable’s great pic skills #photochallenge
y
lift + instagraM lift + google hangoutlift + twitter lift + vine
Dunkin’ Donuts @DunkinDonuts
Mashable lift + social: Turning a paid media snowball into an earned media avalanche.
paid
2.5% CTR
2x Increase in Video Views
4x More Social Reach
earned
Views
Shares
Pins
Followers
Likes
Subscribers
Retweets
Favorites
Mashable’s Brand lab: Our team of experts can help your brand create compelling visual assets for the social web.
Mashable
