The Social Break Up - Suscribers, Fans, & Followers
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This presentation is based on the Subscribers, Fans, & Followers research. To download additional resources visit - http://www.exacttarget.com/SFFRecordedWebinar
Transcript of The Social Break Up - Suscribers, Fans, & Followers
- 1.THE SOCIAL BREAK-UP:
WHY CONSUMERS UNSUBSCRIBE,
UNLIKE &
UNFOLLOW
YOUR
BRAND
@jkrohrs
@exacttarget
2. OR
THREE
REASONS
TO BE
OBSESSED WITH
ENGAGEMENT
3. WE
WANT
RELATIONSHIPS
4. BUT
WERE
SPEED
DATERS
AT
HEART
5. WE
LONG FOR
THE SIMPLE
ROMANCE
OF READERS,
LISTENERS &
VIEWERS
6. INSTEAD OF
THE ADDED
COMPLEXITY OF
SUBSCRIBERS,
FANS &
FOLLOWERS
7. 8. www.exacttarget.com/sff
9. 93% ARE SUBSCRIBERS
10. 42% ARE FANS
11. 5% ARE FOLLOWERS
12. WHAT IF WE
LOOKED AT
WHY SFFs
ABANDON
BRANDS?
13. 14. 15. 16. 17. BOREDOM & IRRELEVANCE
18. FREQUENCY
19. MISSED
EXPECTATIONS
20. 21. 22. OR
THREE
REASONS
TO BE
OBSESSED WITH
ENGAGEMENT
23. EMAIL
DELIVERABILITY
24. FACEBOOK
VISIBILITY
25. TWITTER
AMPLIFICATION
26. 27. 28. www.exacttarget.com/hubinaction
