CASE STUDY 6 MONTHS - Sanity Marketing...LOUISE THOMPSON & RYAN LIBBEY 1.84 Million Social Media...
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CASE STUDY – 6 MONTHS UPDATED 10/05/18
Transcript of CASE STUDY 6 MONTHS - Sanity Marketing...LOUISE THOMPSON & RYAN LIBBEY 1.84 Million Social Media...
CASE STUDY – 6 MONTHS
U P D A T E D 1 0 / 0 5 / 1 8
1. SUMMARY
LENGTH OF CAMPAIGN – 6 MONTHS
BACKGROUND
In November 2017 we met Urban Massage – the on-demand massagedelivery service.
Urban Massage were looking to PR to increase their publicity and workalongside their marketing plans to increase downloads and users.
PR OBJECTIVES
Urban Massage had these objectives:
▪ TOP NOTCH REVIEWS - to get top reviews by respected publications.
▪ CELEBRITY ENDORSEMENT! - to reach out to celebrities to post aboutthe service on their Social Media.
▪ FEATURES, MENTIONS AND CREDITS IN TOP TIER PUBLICATIONS – toreceive coverage in respected publications.
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1. SUMMARY
WHAT DID WE DO?
We introduced and reintroduced Urban Massage to top-tierpublications, offering review opportunities.
We also reached out celebrities and agents, offering massages inexchange for Social Media coverage.
WHAT DID WE ACHIEVE?
We achieved substantial coverage in top tier publications – including atwo-page feature in The Daily Mail before Urban Massage had evensigned a contract with us!
We also linked Urban Massage with several popular celebrities, resultingin a number of Social Media plugs – including from Rapper, ProfessorGreen and Made in Chelsea stars, Ollie Proudlock, Louise Thompsonand Ryan Libbey.
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2. PRESS
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THE DAILY STAR
5.3M Monthly Unique Users
THE GUARDIAN
7.6M Monthly Unique Users
THE EVENING STANDARD
2.2M Monthly Unique Users
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THE EVENING STANDARD
2.2M Monthly Unique Users
THE DRUM
THE INDEPENDENT
95M Monthly Unique Users
2. PRESS (continued)
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THE DAILY
3M Daily
Readership
2. PRESS (continued)
MAIL ONLINE
225M Monthly Unique
Users
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THE MEMOCITY AM
1.27M Monthly Unique Users
VOGUE.COM
2.6M Monthly Unique
Users
2. PRESS (continued)
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2. PRESS (continued)
THE GUARDIAN
7.6M Monthly Unique Users
SPECTATOR
LIFE
3. BLOGGERS / INFLUENCERS / CELEBS
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LOUISE THOMPSON & RYAN LIBBEY
1.84 Million Social Media Followers
OLIVER PROUDLOCK
692K Social Media
Followers
PROFESSOR GREEN
771K Social Media Followers
