BYU Social Media Committee Meeting - Finding Followers
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FINDING FOLLOWERS BYU SOCIAL MEDIA COMMITTEE JANUARY 2016 | BRIGHAM YOUNG UNIVERSITY
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Transcript of BYU Social Media Committee Meeting - Finding Followers
FINDINGFOLLOWERSBYU SOCIAL MEDIA COMMITTEEJANUARY 2016 | BRIGHAM YOUNG UNIVERSITY
TODAY WE’LL …• Introduce ourselves• Look at examples of follower boosts and the principles that
contributed to them • Get your thoughts, have a discussion• Leave, ready to conquer the interweb
SOME GUIDING PRINCIPLES• Invest time• Be authentic• Use some $$$ (it doesn’t take a ton)• Don’t spam• Don’t look for a quick fix• Use influencers• Use channels outside of social• Work hard and work smart• Be creative
INVEST TIME
SOME GUIDING PRINCIPLES• Invest time• Be authentic• Use some $$$ (it doesn’t take a ton)• Don’t spam• Don’t look for a quick fix• Use influencers• Use channels outside of social• Work hard and work smart• Be creative
BE AUTHENTIC
SOME GUIDING PRINCIPLES• Invest time• Be authentic• Use some $$$ (it doesn’t take a ton)• Use influencers• Don’t spam• Don’t look for a quick fix• Use channels outside of social• Work hard and work smart• Be creative
USE SOME $$$
USE SOME $$$
USE SOME $$$
USE SOME $$$
USE SOME $$$
SOME GUIDING PRINCIPLES• Invest time• Be authentic• Use some $$$ (it doesn’t take a ton)• Use influencers• Don’t spam• Don’t look for a quick fix• Use channels outside of social• Work hard and work smart• Be creative
USE INFLUENCERS
USE INFLUENCERS
USE INFLUENCERS
SOME GUIDING PRINCIPLES• Invest time• Be authentic• Use some $$$ (it doesn’t take a ton)• Use influencers• Don’t spam• Don’t look for a quick fix• Use channels outside of social• Work hard and work smart• Be creative
DON’T SPAM
SOME GUIDING PRINCIPLES• Invest time• Be authentic• Use some $$$ (it doesn’t take a ton)• Use influencers• Don’t spam• Don’t look for a quick fix• Use channels outside of social• Work hard and work smart• Be creative
DON’T LOOK FOR A QUICK FIX
SOME GUIDING PRINCIPLES• Invest time• Be authentic• Use some $$$ (it doesn’t take a ton)• Use influencers• Don’t spam• Don’t look for a quick fix• Use channels outside of social• Work hard and work smart• Be creative
USE CHANNELS OUTSIDE OF SOCIAL
USE CHANNELS OUTSIDE OF SOCIAL
USE CHANNELS OUTSIDE OF SOCIAL
BYUTV EXAMPLES …
TACTIC ONE:LOOP GIVEAWAYS
BYUtv & Studio C Giveaway
BYUtv & Studio C Giveaway
Weekly Instagram followers Increase:Studio C Average – 2.1%BYUtv Average – 1.2%
Week of giveaway:Studio C – 2.59%BYUtv – 36.1%
BYUtv & Studio C Giveaway
TACTIC TWO:AWESOME GIVEAWAYS
Hour 10 Hour 9 Hour 8
Hour 7 Hour 6 Hour 5
100,000 Followers Giveaway
Hour 2 Hour 1 Announcement
Hour 4 Hour 3
100,000 Followers Giveaway
100,000 Followers Giveaway
Weekly Instagram followers Increase:Average - 2.1%
Week of giveaway:4.6%
Gained more followers in 1 day than in typical 1 week.
100,000 Followers Giveaway
TACTIC THREE:INFLUENCERS
Influencers
SOME GUIDING PRINCIPLES• Invest time• Be authentic• Use some $$$ (it doesn’t take a ton)• Use influencers• Don’t spam• Don’t look for a quick fix• Use channels outside of social• Work hard and work smart• Be creative• CONTESTS!
IF YOU BUILD IT …
THANKS FOR COMING!AND FOR BEING PART OF THE COMMITTEE
