Is technology the real game changer?
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Transcript of Is technology the real game changer?
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TECHNOLOGY
MAR 2015
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Insatiable
appetite to stay
connected.
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Our ingenious
ways to make
everything
cheap.
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3 billion people
connected to
internet
15 billion
connected
devices
Cisco
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Past
•Desktop
Present
•Mobile
Future
• ?
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CES 2015
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3,600
exhibitors
170,000
participants
5,550
marketing
professionals
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Let’s
break it down.
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Tired of
printing iPhone
cases?
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From
Big Brother to Big Mother.
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Drones get wearable.
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Get scientific with food.
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Everyone can
have a green hand.
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Virtual
Assistant gets physical.
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No less than 15,000
innovative products
on display
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Let’s break it down
some more.
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Augmented Reality
Virtual Reality
Virtual Assistant
Sensors Robotics
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Augmented Reality
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ALWAYS-ON
EXPERIENCE.
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VIRTUAL REALITY
Virtual Reality
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bought
Oculus for
$2Bil
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Not just for
geeks and
gamers.
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QANTAS &
SAMSUNG UNVEIL
VIRTUAL REALITY
EXPERIENCE FOR
TRAVELLERS
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QANTAS &
SAMSUNG UNVEIL
VIRTUAL REALITY
EXPERIENCE FOR
TRAVELLERS
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The reality of
Virtual Reality is that it is already
here.
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IMMERSIVE
EXPERIENCE.
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Robotics
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Almost 500 UK
companies have
permits to
operate drones
commercially.
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MEGAFON
TELCOM USING
ROBOTICS TO
BRING IDEAS TO
LIFE.
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195% better than
human
copywriter.
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Citi and AmEx
invested $21mil in
computer-crafted
messaging.
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ON-DEMAND
EXPERIENCE.
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Virtual Assistant
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• APPLE
• MICROSOFT
• SAMSUNG
• BLACKBERRY
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DOM makes it
easy to order
pizza.
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Virtual assistant is
coming to a living
room near you.
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Jibo and his
peers will start
shaping how
people shop.
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PERSONALISED
EXPERIENCE.
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Sensors, sensors everywhere
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Small enough go
onto contact
lenses.
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Google paid
$3.2bil not for a
thermostat but for
the data it will
collect.
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Data is getting
more personal.
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Not about what
can be collectedbut what can be
forecasted.
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The power of
prediction.
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SMARTER EXPERIENCE.
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We live in an
experience
economy.
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80% agree overall experience
is #1 factor in whether they
purchase a product or service.
Jack Morton Worldwide
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71% of Millennials agreed that
"I'd rather tell people about
something I've done than
something I've got".
The DRUM Report – 16-34
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Consumers value
experience.
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Technology has
the ability to
bring it all
together.
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So is technology
the real
game-changer?
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Technology is
simply an enabler of
better experiences.
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Better
customer-
service
experience
Better
product
experience
Better brand
experience
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Past
•Desktop
Present
•Mobile
• Tech
Future
• ?
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I AM HERE
WITH YOU.
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70% - NOW
20% - NEW
10% - NEXT
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Test and learn
with select few.
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INSIGHTS.
IDEAS.
RESULTS.
Must be a
guided-missile.
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Ideas before
technology.
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THANK YOU.
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1. INSIGHTS
2. MOBILE
3. DATA
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• Travel
• Concerts
• Events