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Before we begin with the Digital landscape, let’s take a quick look

at Real Estate Industry.

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277.31 million sq ft. unsold inventory in NCR region alone.

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PROBLEM OF PLENTY Even commercial properties are going abegging in most Indian cities, with supply outstripping demand

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73.9 Million Indians Surfed the Web via a Home or Work Computer

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India’s Online Population Skews Significantly Younger Than Other BRIC Countries

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India now the 4th largest audience of searchers in the world

Growth in Unique Searchers March 2012- March 2013

Unique Searchers in India Grew by 28%

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Substantial Interest In Indian Real Estate Comes from Outside Country Indicates Interest in Investment or vacation Properties from Abroad

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Earned Media

Organic conversation

Paid Media

Promotion By Ads

Owned Media

Corporate Content

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Paid Media

Owned Media

Earned Media

Promotion By Ads

Corporate Content

Organic conversation

CONVERGED MEDIA

Promoted Brand

content

Sponsored Advocates

Shared brand content

SEO

Micro site &

Landing page Branded

Social Channels

Branded Website

Email marketing

Sponsorship

Paid Search

Paid content promotion

Video Ads

Display Banners

Mobile Display Revenue

Blogger relationship Press coverage, Word Of Mouth

Social media Listening

UGC in Social media

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Drives Volume

Instruct where to amplify

OWNED

PAID EARNED

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By Combining Web 2.0 Interactivity With Social Media, Social networks, Mobile Devices, Local Search & review sites, consumers have finally taken control of the market place, online and offline.

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I’m ‘following’ property related updates.

I get ‘connected’ to Real estate experts & join their group discussions.

I ‘pin’ the kind of houses I would like to buy.

I’m ‘Seeing’ pictures of property.

I’m ‘watching’ a video of the property I want to buy.

I have ‘checked-in’ places where I can buy property.

I ‘Like’ to see where I can buy property.

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1. Only holds attention for a short time 2. Interrupts instead of offering something valuable 3. Tends to be expensive

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Advantages 1. Provides value to the clients

creating loyalty to the brand

2. Creates reciprocity among clients that they may buy out of gratitude

3. Creates viral content that links with the website

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Peer Discussion Site view

Real Estate Ad

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Digital Customer See’s Ad

Searches for the brand

online

Checks out brand

credibility & property

reviews online

Takes Virtual Tours of

properties on website, You Tube &

other portals.

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Features, Finishes & Virtual Tour Center

Interactive Mobile Sales Apps take the things which make a real estate project unique and show them off visually. This feature is a "VIRTUAL WINDOW" to the future of the project.

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Using Google Maps, the apps overlay interest points in the local area. Clicking the points will provide buyers more information and content associated to that point of interest.

Real estate is ‘location, location, location’.

Neighborhood & Lifestyle

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responsive

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AGGREGATOR PORTAL

SEARCH

RESPONSIVE WEBSITE

SMO

ORM

MOBILE POPULAR ONLINE

DESTINATIONS

AD AD

AD

AD

AD

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*Some of the images, data, facts, videos and other content have been taken from different sources available online.

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