Is Inbound Marketing For You?
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Transcript of Is Inbound Marketing For You?
Is Inbound
Marketing
For You?
Are You Looking To...
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Inbound Marketing Can
Transform Your B2B Sales Channel
If You Want To Keep Pace
With Marketing Trends And
Early-adopting Competitors,
It’s Time To Think About
Inbound Marketing
What’s Really Changed?
Inbound Marketing Is About
Pulling Customers In, Not
Pushing Your Message Out, And
It Uses Content As The
Attraction
Content Works Like Compound Interest…
Content is your currency.
Spend it wisely
Inbound Marketing Is A Process
The Key Elements Of An
Inbound Marketing Campaign
With Inbound Marketing,
Patience Is Critical. You
Have To Give People A
Reason To Pay Attention
“The reality is, customers buy when
they’re ready to buy, not when you’re
ready to sell. The key is to nurture
them effectively with the right
content stream so when they are
ready to buy, they buy from you”
The Key Challenges Of
Inbound Marketing
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Most Successful Inbound
Marketing Campaigns
Have 3 Components
1. Preparation
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2. Promotion
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3. Analysis
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Next Steps To Inbound
Marketing Success
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