Why You Should Be Excited About Inbound Marketing 2.1
Transcript of Why You Should Be Excited About Inbound Marketing 2.1
Why You Too Should Be
Excited About Inbound
Marketing 2.1
Dharmesh Shah Founder/CTO, HubSpot
Hi, I’m Dharmesh And I’m a total geek
@dharmesh CTO @hubspot
Social media addict
Introvert
Code monkey
What we’ve learned
As it turns out, people
want…
Less of this.
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More of this.
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And also…
Outbound marketing harms kittens.
circa #ims09
“IT IS ENTIRELY POSSIBLE FOR MARKETING TO NOT SUCK”
@dharmesh #ims11
Why should you care
about SEO?
Hi, I’m Rand Fishkin from SEOmoz, and I
approved this message.
57% of internet users search the web EVERY DAY.
@dharmesh at #ims11
46% of daily searches are for info on products or services.
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70% of the links search users
click on are organic—not paid.
SOURCE: MARKETING SHERPA, FEBRUARY 6, 2007 @dharmesh at #ims11
60% of all organic clicks go to the top three organic search results.
SOURCE: MARKETINGSHERPA, FEBRUARY 2007
27%
20%
13%
10% 9% 7%
5%
3% 4% 3%
1 2 3 4 5 6 7 8 9 10 RANKING ON SEARCH RESULTS PAGE
SHAR
E OF
CLI
CKS
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How much is your organic traffic worth?
search.grader.com
Search and social together? Awesome!
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
Evolution of Ranking Algorithms
Keywords in Text Meta Data Raw Link Counts PageRank
Anchor Text Trust Signals Topic Modeling
Historical/Temporal Data Domain Authority User/Usage Data
Page SegmentaCon
You need Google+ like you need better search rankings and more web visitors. Oh wait…
The Google “Panda” Update
“Would you trust your
credit card with this
website?”
Now, for a short rant…
If your marketing is broken, Don’t automate it. TRANSFORM IT
How B2B Marketing Works
Inbound Marketing = depth of creativity
And the trap is set...
I get to fill out a form? AWESOME!
I give them my email address.
They give me my free thingamajigie.
They spam me until a) I buy b) You’re dead c) I’m dead
CONFESSION:
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I’m guilty too.
Forget B2B
Think B2H(uman)
When I grow up I don’t want to be
in somebody’s
funnel!
Thank You. @dharmesh
Luckily…
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Complicated & Confusing
Easy & Integrated
5,000+ customers
285 employees
$65M from VCs
40,000+ new leads per month
INBOUND MARKETING
$ $
Get a Free Inbound Marketing Assessment (and a free unicorn!)
Moscone North 1416 131 305 Moscone West Level 2, Alcove 2
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