IR Conference - Social Media for Public Companies
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Transcript of IR Conference - Social Media for Public Companies
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Social Media – The Game ChangerA Business Case for IR
January 21, 2011
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Highlights
Remain compliant!
Leverage technology to win hearts and sales
What is social media??
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No trust. RUN!
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Adoption
80% active users online
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Google is “the Man”
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Reputation
"It takes 20 years to build a reputation and only 5 minutes to ruin it.”
Warren Buffet
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The Web
www.ethicalmedia.com
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Social Media Platforms
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Your Audience
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Financial Pros
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Women On Mission Well Oiled Machine
Wireless Optical Mouse Women of the Moose
Web Object Management Word of Mouth
Wireless Optical Mouse Wings Over Miami
Write Optional Memory Wear of Materials
What is WOM?
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WOM - Word of Mouth
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Trust
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WOM Travels Fast
Graphics by Mark Smiciklas – Intersectional Consulting
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Squash Rumours
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Diplomacy
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Relationships
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Stories
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Personality
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Listen
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www.google.com/alerts
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+
=
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Mix it up!
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Dell IR Site – Video Blogs
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TVI Pacific – Open Forum
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Follows, Engagement, Forwards
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Retweeting
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The Hashtag - #irchat
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Hashtags.org - #mining
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Transparency
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Connection – Cisco
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Compliance
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And action!
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Gordon says..
“The most valuable commodity I know of is information.”
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Which?
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Contact
Follow me!