"Cart Attack" presented at the IR Web Design & Usability Conference
-
Upload
monetate -
Category
Technology
-
view
746 -
download
2
Transcript of "Cart Attack" presented at the IR Web Design & Usability Conference
CartAttack
February 13, 2012
special presentation for:
presented by: Eric Miller, Director, Product Management
It’s about Your Business
What is your business/brand strategy?
What is the stomach for risk?
•Gilt Group - need for speed
•David’s Bridal - registration
best practicesmakes perfect
Before AfterTake your
customers directly to the cart on an
‘ADD’, or highlight when a product has been added
this way please
Header
Dropdown
Intersticial w/ Upsel!
cart cues
customer testimonials
Try QuickView in Cart
details...details
eyes on the prize
eyes on the prize
eyes on the prize
Present the cart contents
throughout the checkout funnel
watch the door“If there is a coupon box,
there must be a code I can find”
watch the door“If there is a coupon box,
there must be a code I can find”
so hide it
watch the door“If there is a coupon box,
there must be a code I can find”
so hide it
buttons do matter
optimize the button by user segment, New vs. Return, International customers, and more
matter of trust
accreditation
Service and price guarantees create re-assurance, include these with your other trust logos.
show me the money
Remember a returning customers preferred payment type and remove others
welcome back
all together now
relevance
It’s about Relevance
Deliver the right message, to the right person at the right time
Serve all your customers, not just majority
Achieve relevance
affiliate consistency
email continuity
ban"erconsistency
geotargeting
“2 Day Sale” badge
merchandising
Unfulfilled promise of eCommerce
Manage website content quickly & easily
Make data-driven marketing decisions
Deliver the right message, to the right person at the right time
so you can
Increase AOV & Conversion RateDrive revenue
100 top retailers
active on every page, every visitor, every day
NFLSHOP.COM
Gomez top 10 fastest sites
* * *
*
It’s all about CLiCs*
Concurrent Live Campaigns
Do more, learn faster, grab revenue
MonetateAgility Suite